Paid Media and Partnerships Manager - Germany

HeliosX
London, United Kingdom
Career-pivot friendly

Who this role is best for

A natural match if you have hands-on experience in D2C or e-commerce performance marketing and fluency in German.

Best fit for

  • Candidates with experience in D2C performance marketing and publisher relations in the DACH region
    — “Proven track record of managing commercial contracts, commission negotiation, and publisher relations in the DACH region.”
  • Individuals with fluency in German and a grasp of the German digital media landscape
    — “Deep understanding of the German digital media ecosystem, consumer behavior, creator landscape, and major publisher networks.”
  • Professionals who thrive on experimenting with emerging channels and optimizing for CAC and ROAS
    — “Continually test emerging media platforms and programmatic opportunities to reduce reliance on core ad networks.”

Things to consider

  • The role requires strict adherence to German health advertising regulations like HWG
    — “Collaborate with Brand and Medical teams to produce clear briefs aligned with the German Health Advertising Act (Heilmittelwerbegesetz – HWG) and local regulations.”
  • Candidates must be fluent in both German and English for daily operations
    — “Languages: Fluency in German (C2) and full professional fluency in English.”

How to stand out

  • Highlight experience in managing affiliate programs and negotiating commission structures
    — “Negotiate commission structures, CPA payouts, and bespoke incentives to activate dormant partners and reward top-tier performers.”
  • Demonstrate a history of optimizing native and display campaigns with A/B testing
    — “Partner with Creative teams to run rapid A/B testing on advertorial copy, landing pages, and display creative to lift CTR and conversion rates.”
  • Showcase your ability to track ROI and CAC using specific attribution methods
    — “Track direct ROI, incremental lift, and CAC using robust attribution mechanisms (dedicated UTMs, voucher/promo codes).”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful affiliate program management
  • high-quality publisher recruitment
  • optimized native and display campaigns
Typical background
digital marketingaffiliate marketingpaid media

Skills & requirements

Required

Affiliate MarketingPartnerships ManagementNative AdvertisingDisplay AdvertisingPaid Media

Preferred

Influencer MarketingCPA Models

Stack & domain

Healthcare

About the role

Original posting from HeliosX via Greenhouse

Ready to revolutionize healthcare, making it faster and more accessible than ever before? 

How we started:

Founded in 2013 by Dwayne D’Souza, HeliosX was built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we’ve grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today.

Where we are now:

We’ve earned the trust of millions of people worldwide through category-leading products and well-known brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A key driver of our success is vertical integration; we operate our own manufacturing and proprietary products, led by in-house medical teams, researchers, and pharmacists at the top of their fields.

In 2025, HeliosX treated more than 1.7 million patients globally and reached £781m in revenue, representing +337% year-on-year growth and cementing our position as the clear market leader in the UK. That growth translates into real-world outcomes: our weight-loss treatments helped patients lose 8.5 million kilograms of excess weight in 2025 alone, contributing to an estimated 1,300 fewer cardiac events. This is growth with measurable, life-changing impact at scale.

Today, we operate across four international markets, with successful launches in Germany and Canada and continued expansion in the US. We were also recently recognised in the Sunday Times Top 100 fastest-growing tech companies, further validation of both our momentum and our ambition.

Where we’re going:

2026 is another significant year for HeliosX. Our ambition is to surpass £1.1bn in revenue, continue expanding thoughtfully into new international markets and broaden our condition and treatment portfolio. As we scale, we're focused on building the technology, operational excellence and clinical capabilities that will support sustainable long-term growth. Joining HeliosX now means helping shape the systems, teams and products that will define the next chapter of digital healthcare. You'll be solving complex problems at pace, working alongside exceptional people and building products that genuinely improve lives at scale.

There’s never been a more exciting time to join HeliosX. Come be a part of making our dream of easier and faster healthcare a reality!

The Opportunity

Own the strategy, execution and scaling of all customer acquisition channels outside of standard Search and Paid Social (Affiliates, Influencer marketing, Native, and Display) to diversify the media mix and drive sustainable, profitable growth for MedExpress in the German market.

What you'll do

Affiliate Marketing & Partnerships

Manage and scale the MedExpress Germany affiliate program, owning day-to-day relationships with affiliate networks and direct publishers.

Proactively recruit, vet, and onboard high-quality publishers and commercial partners adhering strictly to brand and medical compliance standards.

Negotiate commission structures, CPA payouts, and bespoke incentives to activate dormant partners and reward top-tier performers.

Native & Display Advertising

Plan, launch, and optimise Native campaigns (Taboola, Outbrain) and Display advertising networks.

Own bidding strategies, audience targeting, and budget pacing across non-search/non-social channels.

Partner with Creative teams to run rapid A/B testing on advertorial copy, landing pages, and display creative to lift CTR and conversion rates.

Influencer Marketing

Deliver end-to-end influencer campaigns across Instagram, TikTok, and YouTube, from sourcing and vetting to contract negotiation.

Collaborate with Brand and Medical teams to produce clear briefs aligned with the German Health Advertising Act (Heilmittelwerbegesetz – HWG) and local regulations.

Track direct ROI, incremental lift, and CAC using robust attribution mechanisms (dedicated UTMs, voucher/promo codes).

Performance Analysis & Channel Diversification

Monitor daily channel pacing against rigid CAC, ROAS, and LTV targets.

Deliver weekly and monthly reporting with actionable growth roadmaps.

Continually test emerging media platforms and programmatic opportunities to reduce reliance on core ad networks.

What you'll bring to HeliosX

Knowledge & Experience:

Hands-on performance marketing experience with a strong focus on Affiliate Marketing, Influencer Management, or Native/Display buying in a fast-paced D2C, e-commerce, or scale-up environment.

Proven track record of managing commercial contracts, commission negotiation, and publisher relations in the DACH region.

Deep understanding of the German digital media ecosystem, consumer behavior, creator landscape, and major publisher networks.

Prior experience with health/telehealth/med-tech compliance (e.g., HWG) is a strong plus.

Core Skills & Competencies:

Languages: Fluency in German (C2) and full professional fluency in English.

Analytical Media Buying: Highly data-driven with practical experience utilising analytics platforms (e.g., Amplitude), affiliate dashboards (e.g., Awin, CJ), and ad management tools.

Commercial Negotiation: Confident negotiator able to structure mutually beneficial CPA/hybrid deals.

Agility & Experimentation: Self-starter mindset geared toward testing unproven channels to unlock new volume.

Life at HeliosX

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us if we want to achieve our global ambitions!

Aside from working with our all-star team, here are some of the other benefits you may be eligible for coming on board:

Generous equity allocations with significant upside potential

Annual leave allowance alongside public holidays

Private health insurance, along with pre-existing condition, dental, and eye care cover

Pension scheme

Enhanced parental leave

Cycle-to-work scheme

Electric car scheme

Free Dermatica and MedExpress products every month, as well as family discounts

Annual home working and L&D allowance

Free Headspace subscription, employee assistance programme, and discounted gym memberships

#LI-Hybrid #LI-Senior 

Source: HeliosX careers (Greenhouse)

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