Paid Media & Influencer Marketing Manager

Anotherco

Ciudad de México, Mexico

HybridCareer-pivot friendly

Who this role is best for

A natural match if you have hands-on Paid Media and Influencer Marketing experience.

Best fit for

Candidates with hands-on Paid Media and Influencer Marketing experience across Meta and TikTok Ads
— “Hands-on experience managing and optimizing campaigns across Meta Ads and TikTok Ads.”
Professionals who can translate data into strategic recommendations and optimize budgets dynamically
— “Develop performance reports and translate campaign data into strategic recommendations and actionable insights.”
Individuals with a background in executing creator-led content and UGC strategies for both organic and paid campaigns
— “Knowledge of UGC strategies and creator-led content for organic and paid campaigns.”

Things to consider

The role requires strong English language skills, as it is a global communications agency.
— “Advanced English preferred.”
Candidates must be prepared to work in a multicultural and collaborative team environment.
— “an innovative and multicultural team that’s redefining the rules of communication.”

How to stand out

Highlight your experience with campaign optimization and budget management in your resume and interview responses.
— “Experience managing Paid Media and Influencer Marketing budgets, including allocation, monitoring, optimization, and reallocation based on results.”
Emphasize your ability to analyze creator performance and provide actionable insights for campaign adjustments.
— “Ability to analyze the performance of different creators, audiences, content formats, and platforms to identify optimization opportunities.”
Demonstrate your expertise in executing creator content amplification strategies, including Spark Ads and whitelisting.
— “Experience working with Partnership Ads, Spark Ads, whitelisting, boosting, and creator content amplification.”

Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

optimized paid media campaigns
increased ROI from influencer marketing
enhanced campaign performance

Typical background

experience in digital marketinginfluencer marketing

Skills & requirements

Required

Paid Media ManagementInfluencer MarketingCampaign OptimizationPerformance Metrics AnalysisContent Management

Preferred

UGC StrategiesCreator-led ContentA/B TestingTracking And Reporting Tools

Stack & domain

Meta AdsTiktok AdsInfluencer MarketingCreator MarketingUGC StrategiesPartnership AdsSpark AdsWhitelistingBoostingTrackingReportingDigital Analytics ToolsAnalytical MindsetCommunicationTeamworkPaid MediaDigital MarketingPerformance MarketingContent ManagementPerformance AnalysisBudget ManagementROI Analysis

About the role

Original posting from Anotherco via Lever

OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION
We are another.co, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.
Our mission is clear: to create inspirational, powerful, and creative storytelling that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.
Our vision is ambitious: we believe the right stories have the power to change everything. Every campaign, piece of content, and idea that comes from another aims to make a real impact.
If you want to join a place where creativity has no limits and impact is real, this is your space.
Why Join Us?
This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.
WE ARE HIRING:
Paid Media & Influencer Marketing Manager
Requirements
4+ years of experience in Paid Media, Performance Marketing, Digital Marketing, and/or Influencer Marketing, preferably within Digital, Influencer Marketing, or Creative agencies.
Hands-on experience managing and optimizing campaigns across Meta Ads and TikTok Ads.
Experience amplifying Influencer and Creator content through Paid Media strategies.
Knowledge of Influencer Marketing and Creator Marketing, including scouting, campaign execution, content management, and performance analysis.
Experience managing Paid Media and Influencer Marketing budgets, including allocation, monitoring, optimization, and reallocation based on results.
Strong understanding of performance metrics such as CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI.
Experience working with Partnership Ads, Spark Ads, whitelisting, boosting, and creator content amplification.
Knowledge of UGC strategies and creator-led content for organic and paid campaigns.
Ability to analyze the performance of different creators, audiences, content formats, and platforms to identify optimization opportunities.
Strong analytical mindset and ability to translate data into actionable recommendations.
Knowledge of tracking, reporting, and digital analytics tools.
Advanced English preferred.
Activities
Plan, implement, monitor, and optimize Paid Media campaigns across Meta Ads and TikTok Ads.
Develop Paid Media strategies to amplify Influencer, Creator, and UGC content.
Manage campaign budgets and dynamically allocate or reallocate investment according to performance and business objectives.
Analyze the performance of creators, content, audiences, formats, and platforms to identify opportunities for optimization.
Coordinate with Influencer Marketing teams to select content with the greatest potential for paid amplification and performance.
Support the development and execution of Influencer Marketing and Creator Marketing campaigns.
Implement and optimize Partnership Ads, Spark Ads, whitelisting, boosting, and other creator amplification formats.
Monitor key performance indicators including CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI.
Develop performance reports and translate campaign data into strategic recommendations and actionable insights.
Conduct A/B testing across audiences, creators, formats, messaging, and creative assets.
Identify high-performing creator content and recommend when to increase, maintain, reallocate, or stop investment.
Collaborate with Influencer Marketing, Content, Creative, and Client Service teams to ensure campaigns meet performance and business objectives.
Skills
Paid Media Strategy
Influencer & Creator Marketing
Meta Ads
TikTok Ads
Creator Content Amplification
Partnership Ads & Spark Ads
Performance Marketing
Budget Management & Optimization
UGC
Data Analysis
Performance Reporting
A/B Testing
Strategic Thinking
Problem-Solving
Teamwork
Strong Communication Skills
At another Group we respect and celebrate diversity. As part of our commitment to promoting a diverse and inclusive workplace and environment, all of our staff have the opportunity to develop and reach their potential, regardless of religion, race, sexual orientation, gender expression and identity, nationality, or any other difference or condition.
Ready to join us?
Apply now and let’s build the future of communication together.

Source: Anotherco careers (Lever)