Paid Media Manager (Freelance), Europe

Kyra
Global
RemoteCareer-pivot friendly

Who this role is best for

Candidates with experience in paid social advertising and a track record of data-led campaign optimization will find this role in a global influencer marketing platform.

Best fit for

  • Candidates with 3+ years of experience in paid social advertising across TikTok, Meta, and YouTube
    — “3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)”
  • Individuals comfortable managing large budgets and making data-driven decisions
    — “Confidence managing paid media budgets of $500k+”
  • Professionals with strong analytical skills and a history of campaign performance improvement
    — “Proven track record of improving campaign performance through data analysis”

Things to consider

  • The role involves working with clients and teams across multiple countries and time zones
    — “Comfort working with clients and teams across multiple countries and time zones”
  • Candidates must be able to handle administrative tasks with high attention to detail
    — “Ownership mindset and high attention to detail on administrative tasks”

How to stand out

  • Showcase ability to present findings and report performance to clients
    — “Presenting findings to clients regularly and reporting on campaign performance”
  • Emphasize skills in using Excel for campaign analysis and optimization
    — “High proficiency in Excel”
  • Demonstrate adaptability to channel updates and campaign adjustments
    — “Staying up to date with channel updates and suggesting changes to campaigns where needed”
Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Plan, manage and implement digital campaigns across key paid channels
  • Activate campaigns and analyze results to make optimizations
  • Build and maintain strong relationships across departments and with clients
Typical background
3+ years of experience in digital paid media roles

Skills & requirements

Required

Digital Paid MediaCampaign ManagementData AnalysisClient Relationship ManagementCampaign Performance Optimization

Preferred

TiktokMetaYoutube

Stack & domain

Digital Paid MediaTiktokMetaYoutubeCampaign ManagementData AnalysisExcelNumeracyAnalytical SkillsCommunicationTeamworkDecision-makingClient ManagementInfluencer MarketingEnterprise MarketingCampaign Optimization

About the role

Original posting from Kyra via Ashby

ABOUT KYRA

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

The Paid Media Manager will work closely with our Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders.

YOU’LL BE RESPONSIBLE FOR:

  • Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta
  • Activating campaigns and analysing results to make optimisations and maximise performance
  • Using a ‘test and learn’ approach to continually improve campaign performance against KPIs
  • Building and maintaining strong relationships across departments and with clients
  • Presenting findings to clients regularly and reporting on campaign performance
  • Making data-led recommendations to enhance performance
  • Staying up to date with channel updates and suggesting changes to campaigns where needed

WHAT YOU’LL NEED TO THRIVE

  • Deep understanding of the paid social advertising landscape
  • 3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)
  • Proven track record of improving campaign performance through data analysis
  • Confidence managing paid media budgets of $500k+
  • High proficiency in Excel
  • Strong numeracy and analytical skills
  • Ownership mindset and high attention to detail on administrative tasks
  • Ability to make and justify decisions that drive client performance
  • Comfort working with clients and teams across multiple countries and time zones

AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.

💟 Support

If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy https://www.bamboohr.com/legal/privacy-policy.

Source: Kyra careers (Ashby)

Similar roles