Best suited to candidates with agency experience and a deep understanding of technical product marketing working in B2B environments.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Sustainable Talent via Greenhouse
Sustainable Talent is partnering with NVIDIA, a global leader that has been transforming computer graphics, PC gaming, and accelerated computing for over 25 years. We are looking for a Paid Media Marketing Specialist to support our client's Digital Marketing team. This is a full-time (W-2) contract role based in Santa Clara, CA- hybrid/remote.
We offer competitive pay $60/hr - $70/hr based on factors like experience, education, location, etc. and provide full benefits, PTO, and amazing company culture!
In this role you'll be responsible for developing, executing, and optimizing paid media campaigns that reach a highly technical, developer-focused audience and drive measurable business impact. In this role, you will create media strategies and execute across various media channels for the B2B side of our business, with a particular focus on reaching developer audiences. You will also serve as a thought leader and consultant for partners who execute campaigns on our behalf.
What you'll be doing
Build campaign proposals that include recommendations, strategies, KPIs, and actionable insights tailored to complex technical products
Translate paid media performance data and complex channel dynamics into clear, compelling narratives for non-marketing stakeholders and senior leadership
Present campaign strategies, results, and recommendations in large team meetings, cross-functional reviews, and executive briefings - confidently and clearly
Develop strong relationships with product and campaign stakeholders across technical and non-technical functions
Work collaboratively with internal teams and external vendors to develop successful programs
Perform keyword research, audience targeting, and competitor analysis for campaign launches, with specific expertise in reaching developer personas
Write optimized ads and extensions across all Google ad types (Display, Discovery, Search)
Assist on online activations across the NVIDIA website and virtual events (e.g., webinar programs)
Build and execute strategy for YouTube Keynotes and Live Premieres
Develop and present results decks that surface meaningful insights and clear recommendations for future campaigns
Leverage AI tools - including Claude and Codex - to improve campaign workflows, automate reporting, and accelerate insight generation
What we need to see
5+ years of experience building and executing paid media campaigns with demonstrated expertise across the full media mix
Agency experience strongly preferred - you bring the structure, speed, and cross-client perspective of someone who has managed complex programs in an agency environment
Proven ability to lead paid media campaigns across all platforms i.e. Google, YouTube, LinkedIn, Reddit, X, Meta and Media Publication work including Digital OOH placements
Experience marketing to developer audiences- you understand how developers research, evaluate, and engage with technical products, and you know how to reach them effectively
Demonstrated ability to communicate complex media problems, channel trade-offs, and performance metrics clearly to non-marketers and leadership - you can make the complicated simple
Comfortable presenting and public speaking in large calls, cross-functional reviews, and senior-level settings
Passionate about driving results through data - you analyze performance, identify opportunities, and translate findings into strategy
Ability to work both independently and collaboratively across a range of stakeholders
Excellent written and oral communication skills
Ways to stand out from the crowd
Hands-on familiarity with AI tools, particularly Claude or Codex, and experience using them to improve marketing workflows, analyze data, or accelerate campaign operations
Experience running campaigns for complex, technical, or developer-focused products (e.g., open-source models, APIs, developer platforms, or infrastructure software)
Familiarity with Adobe Analytics, pixel implementation, and paid social metrics dashboards
A passion for metrics and digging into the details to uncover insights others miss
Background managing or consulting on organic social media to drive engagement and brand affinity
Understanding of how paid media fits into the broader digital journey and how touchpoints work together for greater impact.
Sustainable Talent is a M/F+, disabled, and veteran equal employment opportunity and affirmative action employer.