Best suited to candidates with hands-on paid social platform experience working in creator and social media strategy.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Whalar Group via Greenhouse
Job Title: Paid Social Media Manager
Location: New York, NY
Start Date:
Whalar, part of Accenture Song is the leading, most awarded Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators.
We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.
With hubs in London, Berlin, New York, and Los Angeles, our reach is global.
Learn more: https://www.whalar.com/
About the role:
The Paid Social Media Manager combines deep paid social platform expertise with a hands-on approach to campaign execution, optimization, and performance reporting. Partnering closely with the Senior Manager, Media, the Manager drives the day-to-day delivery of high-value paid social campaigns, turning media strategy into precise execution and measurable results. This role owns campaigns from build through optimization and recap, applies performance data to inform strategic recommendations, and serves as a trusted day-to-day contact for client stakeholders.
The Paid Social Media Manager brings a sharp eye for detail, a strong command of platform capabilities, and a commitment to tactical excellence that elevates the quality and consistency of the team’s work.
Here’s what you’ll do day-to-day:
Execute and optimize paid social campaigns across platforms, ensuring accurate setup, targeting, tracking, budgets, and creative implementation.
Monitor campaign performance daily, implementing A/B tests and real-time optimizations to maximize ROI.
Manage creator allowlisting, troubleshoot platform issues, and ensure proper tracking and campaign functionality.
Stay up to date on platform trends, new ad products, and emerging opportunities to improve campaign performance.
Develop and execute creative testing strategies to identify top-performing content, messaging, and audiences.
Support social commerce initiatives, including TikTok Shop and shoppable ad formats.
Partner with Senior Managers on budget pacing, campaign performance, and identifying potential risks.
Analyze performance data, develop actionable insights, and contribute to campaign reporting and strategic recommendations.
Serve as a day-to-day point of contact for client stakeholders, proactively addressing needs and escalating complex issues when necessary.
Maintain high standards of execution, collaboration, and consistency across campaigns and team workflows.
Here’s what we’re looking for:
3–4 years of hands-on paid social experience, with a proven record of contributing to successful campaigns
Direct experience with major paid social platforms, including Meta Business Manager, TikTok Ads Manager, Google Ads (YouTube), LinkedIn Campaign Manager, and Snapchat Ads Manager
Up-to-date knowledge of platform-specific features, products, and best practices
Working knowledge of tracking pixels, UTM parameters, and ad implementation
Experience with creator and influencer paid amplification, including Spark Ads and partnership ads
Strong written and verbal communication skills, with the ability to convey strategies and insights to a range of stakeholders
Sharp problem-solving skills and adaptability in a fast-paced, results-driven environment
Exceptional organization and prioritization skills
Familiarity with Asana or similar project management tools
Platform certifications such as Meta Blueprint or TikTok Academy a plus
The salary range for this role is $75,000 - $100,000 and serves as a general guideline for the potential compensation. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, location, and, ultimately, budget approvals.
Our values:
At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.
The perks:
Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.
Medical, Dental, Vision
25 days of PTO + Sick days + Winter break
Retirement planning with employer match
Monthly phone/internet reimbursement
Professional development stipend
New joiner's Home office allowance
Paid parental leave
Volunteer days
Identity theft protection & Legal assistance
Company Paid Life & Disability Insurance
Voluntary Life Insurance Policy
Voluntary Hospital and Critical Illness Insurance
Voluntary Pet insurance
Employee Resource Groups
Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.