Performance Marketing Associate

Campus
Campus NYC, US
HybridCareer-pivot friendly

Who this role is best for

Geared toward candidates with hands-on paid media experience comfortable with fast-paced campaign optimization.

Best fit for

  • Candidates with 3+ years of managing paid social and search campaigns in real-world environments
    — “3+ years of experience with paid social and paid search — you've managed campaigns in the platforms”
  • Individuals who thrive in consumer-facing or SaaS domains with clear performance goals
    — “Experience in a consumer-facing, enrollment-driven, or SaaS environment”
  • Professionals who can interpret GA4 data and provide actionable insights quickly
    — “Strong working knowledge of GA4 — you can create reports and know what the data means”

Things to consider

  • Requires in-office presence in Tribeca, NY on Tuesdays and Thursdays
    — “Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)”
  • Compensation is localized for remote roles, which may affect salary expectations
    — “base salary will be localized”

How to stand out

  • Highlight campaign optimization experience and data-driven recommendations in your resume
    — “manage and optimize paid campaigns... maintain quality while doing it”
  • Emphasize your ability to coordinate across teams and translate data into creative ideas
    — “partner with creative and lifecycle teams on testing, targeting, and budget pacing”
  • Demonstrate familiarity with conversion tracking and GA4 report creation during interviews
    — “Strong working knowledge of conversion tracking”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • manage and optimize paid campaigns
  • pull and interpret campaign performance data
  • coordinate with lifecycle and social teams
  • support enrollment and application goals
  • contribute to conversion rate goals
Typical background
3+ years of experience with paid social and paid searchstrong working knowledge of GA4

Skills & requirements

Required

Paid Social CampaignsCampaign OptimizationData AnalysisConversion TrackingCoordination Across Teams

Preferred

Consumer-facing ExperienceLifecycle Marketing CoordinationSetting Up Conversion Tracking

Stack & domain

Paid SocialPaid SearchCampaign ManagementGA4Conversion TrackingAI ToolsData AnalysisCampaign OptimizationCreative Team CoordinationLifecycle Marketing CoordinationCommunicationProblem-solvingTeamworkLeadershipAttention To DetailMarketingDigital MarketingPerformance MarketingPaid Advertising

About the role

Original posting from Campus via Ashby

ABOUT THE ROLE

Campus is building the marketing function that helps more students find us, choose us, and enroll. This role is focused on paid digital acquisition — you'll manage and optimize paid campaigns on Meta and Google under the Sr. Manager, Performance & Lifecycle Marketing's direction.

This is a hands-on role. You'll pull reports, build and optimize campaigns, and coordinate across teams. You'll use AI tools heavily and be expected to maintain quality while doing it. The work is real and the pace is fast.

YOU'RE EXCITED ABOUT THIS OPPORTUNITY BECAUSE YOU WILL…

  • Manage and optimize paid campaigns for select programs across paid social and paid social under direction of the Sr. Manager, Performance & Lifecycle Marketing
  • Pull and interpret campaign performance data; surface insights clearly and quickly partner with creative and lifecycle teams on testing, targeting, and budget pacing
  • Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams
  • Support GTM media plans for new programs
  • Contribute to conversion rate goals by identifying opportunities across the funnel

WE'RE EXCITED ABOUT YOU BECAUSE…

  • 3+ years of experience with paid social and paid search — you've managed campaigns in the platforms, not just reviewed reports or were involved with strategy from an arms distance
  • Experience translating paid social learnings into ad ideas for a brand/creative team
  • Strong working knowledge of GA4 — you can create reports and know what the data means
  • Strong working knowledge of conversion tracking
  • Comfortable working with data and translating numbers into clear recommendations
  • Detail-oriented, organized, and able to move fast across multiple programs at once

Strong plus

  • Experience in a consumer-facing, enrollment-driven, or SaaS environment
  • Familiarity with lifecycle/CRM marketing coordination
  • Hands-on experience with setting up conversion tracking

WHAT YOU'LL GET

  • A compensation package that includes a base salary ($100,000 - $110,000) + equity grant
  • Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary will be localized.
  • Medical, dental, and vision insurance
  • 401(k) match
  • Fertility benefits via Carrot
  • Flexible Time Away + paid holidays
  • In-office lunches for our NY Office (did we mention, we're dog friendly? 🐶)
  • Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
  • Social events - happy hours, birthday celebrations, holiday parties, & more!
  • Opportunity to make an impact – you'll be an integral player in bringing our vision to life
  • Where we're located: Tribeca, NY

Source: Campus careers (Ashby)

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