Performance Marketing Manager (m/w/d)

Clera

Berlin, Germany

On-site

Who this role is best for

A natural match if you have experience managing B2B lead generation campaigns with a focus on Google Ads and LinkedIn Ads.

Best fit for

Candidates with experience managing high-spend advertising accounts in B2B lead generation
— “owning advertising accounts with at least five figures in monthly spend”
Individuals with native-level German and fluent English for client-facing and internal collaboration
— “Fluent English and native-level German”

Things to consider

Requires in-office presence in Berlin for at least three days per week, including the first month fully on-site
— “able to work in Berlin three days per week, including the first month fully on-site”
No visa sponsorship available, which may affect international candidates
— “Visa sponsorship is not available”

How to stand out

Highlight your hands-on experience with Google Ads and LinkedIn Ads in your resume and interviews
— “Experience independently setting up and optimizing Google Ads and LinkedIn Ads campaigns”
Quantify your impact on B2B lead generation using metrics like CPL and ROAS
— “A track record in B2B lead generation, with results measured through metrics such as CPL, ROAS, or pipeline”
Demonstrate your ability to manage multiple accounts and budgets effectively
— “Manage ad budgets, tracking, conversion setup, and reporting across multiple accounts”

Pace · Fast PacedCollaboration · MediumAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

managing advertising accounts with five-figure monthly spend
measurable campaign success

Typical background

performance marketing experienceagency experience

Skills & requirements

Required

Performance MarketingGoogle AdsLinkedin AdsB2B Lead GenerationCampaign Management

Preferred

Meta AdsMicrosoft AdsAI Tools

Stack & domain

Google AdsLinkedin AdsMeta AdsMicrosoft AdsOwnershipInitiativeConfidenceCommunicationInterpersonal SkillsPerformance MarketingB2B Lead GenerationCampaign Management

About the role

Original posting from Clera via Ashby

ABOUT THE ROLE
Join a B2B performance marketing agency as a Performance Marketing Manager, running paid campaigns for multiple client accounts. You will help clients generate qualified leads through measurable, data-informed campaign management, working closely with growth consultants and marketing technology specialists.
WHAT YOU'LL DO
Own and develop advertising accounts, making independent decisions about campaign strategy and performance.
Set up, manage, and optimize Google Ads and LinkedIn Ads campaigns for B2B lead generation.
Plan new account structures and quickly understand clients' businesses and target audiences.
Manage ad budgets, tracking, conversion setup, and reporting across multiple accounts.
Monitor KPIs such as cost per lead, return on ad spend, and pipeline, and act on performance trends.
Use additional channels such as Meta Ads or Microsoft Ads where appropriate.
WHAT WE'RE LOOKING FOR
At least one year of hands-on performance marketing experience.
Experience independently setting up and optimizing Google Ads and LinkedIn Ads campaigns.
Experience owning advertising accounts with at least five figures in monthly spend.
A track record in B2B lead generation, with results measured through metrics such as CPL, ROAS, or pipeline.
Strong ownership, initiative, and confidence with tracking, conversion setup, and reporting.
Fluent English and native-level German. Agency experience, Meta Ads, Microsoft Ads, or use of AI tools in campaign work are helpful.
Seeking permanent full-time employment and able to work in Berlin three days per week, including the first month fully on-site.
COMPENSATION & BENEFITS
Annual base salary: €50,000 to €70,000. Visa sponsorship is not available.
LOCATION
Hybrid in Berlin, Germany, with three office days per week. The first month is fully on-site.

Source: Clera careers (Ashby)