PR KOL Specialist - APAC

Binance
Hong Kong +1 more
On-siteCareer-pivot friendly

Who this role is best for

Aimed at entry-level or mid-level PR and influencer management professionals who are comfortable with cross-functional collaboration and represent the company in high-profile events across APAC regions.

Best fit for

  • Recent graduates with strong interpersonal skills and interest in crypto or blockchain.
    — “Recent graduate or final-year student in Communications, Marketing, Public Relations, or related fields.”
  • Candidates who can manage relationships and handle sensitive situations with composure.
    — “Ability to handle sensitive situations calmly and professionally.”
  • Individuals who can represent the company in public-facing events and maintain a professional image.
    — “Maintain a professional and presentable image as a representative of the company.”

Things to consider

  • Fluency in English is mandatory for coordination with overseas partners.
    — “Fluency in English is required to be able to coordinate with overseas partners and stakeholders.”
  • The role may require physical presence at events in Hong Kong, Japan, and South Korea.
    — “The face of our brand at KOL events”

How to stand out

  • Highlight experience in managing relationships with industry influencers or public figures.
    — “Assist in building and maintaining relationships with KOLs”
  • Demonstrate skills in event coordination and public sentiment analysis in your resume.
    — “Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.”
  • Showcase your ability to act as a liaison and manage communication effectively.
    — “[REDACTED] a liaison between the company and KOLs, ensuring timely and professional communication.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • building and maintaining relationships with KOLs
  • successful event coordination
Typical background
communicationsmarketingpublic relations

Skills & requirements

Required

Public RelationsInfluencer ManagementEvent CoordinationCrisis Communication

Preferred

Crypto/blockchain Industry Knowledge

Stack & domain

Public RelationsInfluencer ManagementCommunicationTeamworkCryptoBlockchain

About the role

Original posting from Binance via Greenhouse

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

We are looking for motivated and enthusiastic PR KOL BD individuals to join our dynamic team. This is a fantastic opportunity for a young, fresh graduate with strong communication skills to gain hands-on experience in public relations and influencer management within the fast-paced crypto industry.

As a PR KOL BD member, you will assist in building and maintaining relationships with KOLs, support event coordination, and help manage communications during critical situations. You will be the face of our brand at KOL events and play a key role in ensuring smooth collaboration and positive public perception.

If you are passionate about communication, eager to learn, and ready to contribute to a leading crypto company, we would love to hear from you!

Responsibilities:

Assist in identifying and engaging KOLs aligned with our brand values.

Support the PR team in organizing and attending KOL events, meetings, and networking activities.

Act as a liaison between the company and KOLs, ensuring timely and professional communication.

Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.

Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.

Collaborate with cross-functional teams to align KOL strategies with overall PR goals.

Maintain a professional and presentable image as a representative of the company.

Requirements:

Recent graduate or final-year student in Communications, Marketing, Public Relations, or related fields.

Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Strong interpersonal skills with the ability to build rapport and maintain professional relationships.

Presentable, confident, and comfortable attending events and engaging with influencers.

Proactive, detail-oriented, and able to work effectively in a fast-paced environment.

Interest in the crypto/blockchain industry is a plus but not mandatory.

Ability to handle sensitive situations calmly and professionally.

Why Binance

Shape the future of finance 

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle challenging projects in a fast-paced and innovative enviornment with autonomy

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Source: Binance careers (Greenhouse)

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