Principal Regional Business Manager

Emerson Electric
Shanghai, China
On-siteCareer-pivot friendly

Who this role is best for

Strong fit for candidates with transportation industry experience who build customer relationships and collaborate across teams.

Best fit for

  • Candidates with transportation industry expertise and a track record in business development or account management
    — “Industry experience within automotive, commercial vehicle, off-highway, agriculture, rail, transportation infrastructure, or related transportation sectors.”
  • Professionals with cross-functional collaboration experience and technical understanding of validation or testing systems
    — “Collaborate with technical marketing, solution architects, application engineers, and product teams to align customer needs with NI's portfolio.”

Things to consider

  • Significant travel is required within China or Korea, which may impact work-life balance.
    — “Willingness and ability to travel extensively within China or Korea.”
  • The role requires engagement across multiple organizational levels within customer companies.
    — “You build strong customer relationships and establish credibility across multiple organizational levels.”

How to stand out

  • Highlight experience in strategic account planning and influencing customer investment decisions
    — “Demonstrated success in creating new business opportunities and influencing strategic customer investments.”
  • Showcase your ability to identify industry trends and translate them into business growth opportunities
    — “Identify emerging industry trends, customer challenges, and technology transitions that create new growth opportunities.”
  • Include examples of organizing or participating in customer workshops and technical events
    — “Organize and participate in customer workshops, seminars, demonstrations, executive briefings, industry conferences, trade shows, technical forums, and company-hosted events.”
  • Demonstrate your ability to work independently while aligning with global teams for strategic initiatives
    — “Ability to work independently while collaborating effectively across regional and global organizations.”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Generate market awareness and customer demand
  • Develop and execute regional business development strategies
  • Identify and engage with prospective customers
Typical background
Bachelor's degree in Engineering, Business, or related fieldExperience in business development, sales, or account management

Skills & requirements

Required

Business DevelopmentCustomer Relationship ManagementStrategic PlanningMarket AnalysisSales Execution

Preferred

Transportation Industry ExperienceValidation Systems KnowledgeTechnical Marketing

Stack & domain

Business DevelopmentSalesAccount ManagementConsultingCustomer EngagementRelationship BuildingMarket IntelligenceCustomer FeedbackStrategic Business ReviewsTechnical MarketingSolution ArchitectureApplication EngineeringProduct Teams AlignmentTransportation ValidationTestingManufacturingProductionSoftware-defined VehiclesElectric VehiclesBattery SystemsADASAutonomous SystemsEmbedded SoftwareManufacturing TestProduction ValidationCommunicationPresentationNetworkingCollaborationProblem-solvingStrategic Decision-makingTeamworkTransportationValidation

About the role

Original posting from Emerson Electric

In This Role, Your Responsibilities Will Be:Generate market awareness and customer demand for NI products, platforms, and solutions across the transportation industry.Develop and execute regional business development strategies aligned with transportation growth objectives.Identify, engage, and cultivate relationships with prospective customers, influencers, and decision-makers throughout the region.Develop and execute targeted demand-generation initiatives in partnership with marketing teams.Build and maintain a robust pipeline of opportunities through proactive customer engagement and relationship development.Identify emerging industry trends, customer challenges, and technology transitions that create new growth opportunities.Conduct regular onsite customer visits and executive-level engagements.Develop new customer relationships while strengthening existing connections across engineering, validation, manufacturing, production, and business leadership teams.Facilitate strategic discussions around industry challenges and how NI solutions can support customer success.Organize and participate in customer workshops, seminars, demonstrations, executive briefings, industry conferences, trade shows, technical forums, and company-hosted events.Establish and expand relationships with industry associations, system integrators, technology partners, consultants, and academic organizations.Partner closely with regional sales teams to convert market opportunities into revenue-generating engagements.Collaborate with technical marketing, solution architects, application engineers, and product teams to align customer needs with NI's portfolio.Provide market intelligence and customer feedback to support business planning and product strategy.Contribute to account planning, growth initiatives, strategic business reviews, and regional go-to-market priorities.Who You Are:You build strong customer relationships and establish credibility across multiple organizational levels. You proactively identify opportunities and take action to create business growth. You communicate effectively with a variety of stakeholders and foster collaboration across teams to achieve shared objectives. You stay informed on market developments and industry trends and use insights to support strategic decision-making.For This Role, You Will Need:Bachelor's degree in Engineering, Business, or a related field, or equivalent industry experience.Experience in business development, sales, account management, consulting, or other customer-facing roles.Strong customer-facing, communication, presentation, networking, and relationship-building skills.Ability to work independently while collaborating effectively across regional and global organizations.Understanding of transportation validation, testing, manufacturing, or production environments.Willingness and ability to travel extensively within China or Korea.Preferred Qualifications That Set You Apart:Experience with validation, verification, test, measurement, simulation, or production systems.Industry experience within automotive, commercial vehicle, off-highway, agriculture, rail, transportation infrastructure, or related transportation sectors.Familiarity with transportation technology domains such as software-defined vehicles, electric vehicles, battery systems, ADAS, autonomous systems, embedded software, manufacturing test, or production validation.Experience working with engineering organizations, test teams, validation teams, or manufacturing operations.Demonstrated success in creating new business opportunities and influencing strategic customer investments.Our Culture & Commitment to You:At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

WHY EMERSON 

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.

Accessibility Assistance or Accommodation

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ABOUT EMERSON 

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!

No calls or agencies please.

Source: Emerson Electric careers

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