Product Design

Axle Energy
London, United Kingdom
HybridCareer-pivot friendly

Who this role is best for

Aimed at mid-to-senior level product design professionals who thrive in a flat, interdisciplinary team environment and are passionate about energy systems and user experience.

Best fit for

  • Candidates who can bridge technical complexity with user-centric design and have experience in both B2C and B2B2C products
    — “innovating to solve new and complex problems where there’s no established answers and where the customer experience is key”
  • Individuals with a background in design systems and a demonstrated ability to coach others in design practices
    — “operating across the business to raise the quality of all our design output - through both direct delivery, as well as enablement and coaching of others”
  • Candidates who are comfortable with ambiguity and have a mission-driven mindset aligned with energy transition
    — “You're energised by ambiguity and take a pragmatic, outcome-first approach”

Things to consider

  • Requires 2-3 days per week in a London office, with limited remote flexibility
    — “We ask that you spend 2-3 days a week in the office”
  • Compensation includes equity, which may be a consideration for those seeking long-term value alignment
    — “A meaningful slice of equity in Axle, alongside a competitive salary”

How to stand out

  • Highlight experience in both B2C and B2B2C design, with specific examples of user research and problem-solving
    — “Deepening our culture of user research and getting into the weeds of how people experience Axle's products, both B2C and B2B2C”
  • Emphasize your ability to build scalable design systems and work with code or tools like Claude
    — “Building the systems that allow for strategic and scalable solutions - in Claude and code”
  • Showcase your visual storytelling skills with examples of web, animation, or video work
    — “Leading on our visual identity and finding new ways to tell Axle's story, through web, animation, and video”
  • Demonstrate a track record of working in flat, autonomous teams and influencing strategic direction
    — “We want to add a design voice as a pillar to this: understanding our users, leading our strategic direction, and ensuring the customer is always represented”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • build a spend dashboard
  • support the development of a travel program
  • advance AI initiatives in procurement
Typical background
Bachelor’s degree in Business, Finance, Engineering, Data Analytics, Supply Chain

Skills & requirements

Required

User Problem UnderstandingDesign SystemsUser ResearchVisual IdentityProject Management

Preferred

AI ToolsTechnical Details

Stack & domain

User ResearchVisual IdentityWeb DesignAnimationVideo ProductionProblem-solvingCuriosityPragmatic ApproachEnergySoftwareAI

About the role

Original posting from Axle Energy via Ashby

About Us

At Axle Energy, we’re building the infrastructure that will underpin the decarbonised energy system. Our software moves energy usage to times when electricity is cheap and green, by controlling vehicle charging, heating systems, and home batteries. We control hundreds of thousands of energy assets.

We’re building in a legacy industry and moving gigawatt-hours of electrons in the real world, but we operate at lightning speed, and we’re growing the team to meet customer demand.

We’re proud to be supported by world-leading investors, including Accel.

Read more about what we’re building here https://www.axle.energy/blog/analysis/power-of-the-home.

About the role

We’re looking for our first product designer to level-up design throughout the company.

Axle is building cutting-edge energy products across the sector - from simple offerings for mass-market consumers, through to advanced tooling for early adopters and enthusiasts. We’re innovating to solve new and complex problems where there’s no established answers and where the customer experience is key.

We have a highly autonomous, flat structure, delivering our products in small interdisciplinary teams of engineers and PMs. We want to add a design voice as a pillar to this: understanding our users, leading our strategic direction, and ensuring the customer is always represented.

You’ll operate across the business to raise the quality of all our design output - through both direct delivery, as well as enablement and coaching of others.

Alongside this, we’re looking for ownership and support on how Axle represents itself externally - to our prospects, clients, investors and potential employees.

What you will be doing:

  • Understanding user problems and designing great experiences to solve them
  • Building the systems that allow for strategic and scalable solutions - in Claude and code - to allow everybody to ship beautiful software, faster
  • Deepening our culture of user research and getting into the weeds of how people experience Axle's products, both B2C and B2B2C
  • Leading on our visual identity and finding new ways to tell Axle's story, through web, animation, and video
  • Working with global clients to help them to improve their user experiences

This could be a good fit if:

  • You're energised by ambiguity and take a pragmatic, outcome-first approach
  • You’re excited about bringing sophisticated technology to a broader audience and are happy to get into the technical details to do this
  • You’re deeply curious about the world and how people experience it
  • You have a strong aesthetic sense and know what good looks like.

What's in it for you:

A meaningful slice of equity in Axle, alongside a competitive salary, with total compensation ranging from £75k–£200k (base salary + equity).

We operate with a deliberately flat structure and aim to keep pay equitable across the company, with a 1:1 median ratio between founder and team compensation.

Enhanced parental leave to support you through life's meaningful moments.

Bi-annual retreats to strengthen team connection & shared purpose.

Hybrid working - We have a dog-friendly office around Farringdon. To maximize collaboration, we ask that you spend 2-3 days a week in the office.

The opportunity to directly shape the future of energy markets and accelerate the transition to a low-carbon world.

We are extremely keen to build a diverse company, and we’re particularly eager to hear from candidates who don't fit the traditional role stereotypes. If you’re motivated by our mission, please do reach out, even if you feel you might not ‘check all the boxes’.

Interview process

  • Initial interview
  • Deep dive on a project of your choice (in-person)
  • Final interview (in-person)
  • Offer, references, and welcome to the team!

Source: Axle Energy careers (Ashby)

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