Product Design

Axle Energy
London, United Kingdom
Hybrid

Who this role is best for

Aimed at mid-to-senior level product designers who thrive in ambiguous, high-impact environments and can bridge technical complexity with user-centric design.

Best fit for

  • Candidates with experience in B2C and B2B2C design and a passion for energy systems innovation
    — “building cutting-edge energy products across the sector - from simple offerings for mass-market consumers, through to advanced tooling for early adopters and enthusiasts”
  • Individuals who can lead design strategy and coach others in a flat, autonomous team structure
    — “We want to add a design voice as a pillar to this: understanding our users, leading our strategic direction, and ensuring the customer is always represented.”
  • Candidates who are comfortable with both visual identity and technical design systems
    — “Leading on our visual identity and finding new ways to tell Axle's story, through web, animation, and video”

Things to consider

  • Requires 2-3 days per week in a London office despite hybrid flexibility
    — “We ask that you spend 2-3 days a week in the office.”
  • Candidates must be prepared to work on both consumer and enterprise-facing products
    — “Deepening our culture of user research and getting into the weeds of how people experience Axle's products, both B2C and B2B2C”

How to stand out

  • Highlight experience with interdisciplinary teams and user research in your resume and interview
    — “delivering our products in small interdisciplinary teams of engineers and PMs”
  • Showcase your ability to create scalable design systems and technical solutions
    — “Building the systems that allow for strategic and scalable solutions - in Claude and code”
  • Emphasize your work in visual storytelling and brand representation through multimedia formats
    — “finding new ways to tell Axle's story, through web, animation, and video”
  • Demonstrate your capability to work in ambiguous environments with outcome-focused results
    — “You're energised by ambiguity and take a pragmatic, outcome-first approach”
  • Show your curiosity about user behavior and energy systems in your portfolio or case studies
    — “You’re deeply curious about the world and how people experience it”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • leveling up design throughout the company
  • understanding user problems
  • leading on visual identity
Typical background
product design experiencestrong aesthetic sense

Skills & requirements

Required

Product DesignUser ResearchVisual IdentityStrategic DirectionCustomer Experience

Preferred

AnimationVideo Production

Stack & domain

User Experience DesignUser ResearchVisual IdentityWeb DesignAnimationVideo ProductionProblem SolvingStrategic ThinkingCommunicationEnergySoftwareUser Experience

About the role

Original posting from Axle Energy via Ashby

At Axle Energy, we’re building the infrastructure that will underpin the decarbonised energy system. Our software moves energy usage to times when electricity is cheap and green, by controlling vehicle charging, heating systems, and home batteries. We control hundreds of thousands of energy assets.

We’re building in a legacy industry and moving gigawatt-hours of electrons in the real world, but we operate at lightning speed, and we’re growing the team to meet customer demand.

We’re proud to be supported by world-leading investors, including Energize Capital and Accel.

Read more about what we’re building here https://www.axle.energy/blog/analysis/power-of-the-home.

About the role

We’re looking for our first product designer to level-up design throughout the company.

Axle is building cutting-edge energy products across the sector - from simple offerings for mass-market consumers, through to advanced tooling for early adopters and enthusiasts. We’re innovating to solve new and complex problems where there’s no established answers and where the customer experience is key.

We have a highly autonomous, flat structure, delivering our products in small interdisciplinary teams of engineers and PMs. We want to add a design voice as a pillar to this: understanding our users, leading our strategic direction, and ensuring the customer is always represented.

You’ll operate across the business to raise the quality of all our design output - through both direct delivery, as well as enablement and coaching of others.

Alongside this, we’re looking for ownership and support on how Axle represents itself externally - to our prospects, clients, investors and potential employees.

What you will be doing:

  • Understanding user problems and designing great experiences to solve them
  • Building the systems that allow for strategic and scalable solutions - in Claude and code - to allow everybody to ship beautiful software, faster
  • Deepening our culture of user research and getting into the weeds of how people experience Axle's products, both B2C and B2B2C
  • Leading on our visual identity and finding new ways to tell Axle's story, through web, animation, and video
  • Working with global clients to help them to improve their user experiences

This could be a good fit if:

  • You're energised by ambiguity and take a pragmatic, outcome-first approach
  • You’re excited about bringing sophisticated technology to a broader audience and are happy to get into the technical details to do this
  • You’re deeply curious about the world and how people experience it
  • You have a strong aesthetic sense and know what good looks like.

What's in it for you:

A meaningful slice of equity in Axle, alongside a competitive salary, with total compensation ranging from £75k–£200k (base salary + equity).

We operate with a deliberately flat structure and aim to keep pay equitable across the company, with a 1:1 median ratio between founder and team compensation.

Enhanced parental leave to support you through life's meaningful moments.

Bi-annual retreats to strengthen team connection & shared purpose.

Hybrid working - We have a dog-friendly office around Farringdon. To maximize collaboration, we ask that you spend 2-3 days a week in the office.

The opportunity to directly shape the future of energy markets and accelerate the transition to a low-carbon world.

We are extremely keen to build a diverse company, and we’re particularly eager to hear from candidates who don't fit the traditional role stereotypes. If you’re motivated by our mission, please do reach out, even if you feel you might not ‘check all the boxes’.

Interview process

  • Initial interview
  • Deep dive on a project of your choice (in-person)
  • Final interview (in-person)
  • Offer, references, and welcome to the team!

Source: Axle Energy careers (Ashby)

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