Product Marketing Lead

Pace
New York, NY
On-siteCareer-pivot friendly

Who this role is best for

A natural match if you have experience in building product marketing functions and selling to regulated enterprises. This is a full-time role in New York City requiring deep collaboration with product, engineering, and GTM teams.

Best fit for

  • Candidates with a background in establishing product marketing functions from scratch
    — “Build the product marketing function: Establish the operating rhythms”
  • Individuals who have worked in insurance or financial services and understand regulated enterprise needs
    — “Bonus: Experience selling to or marketing within insurance”

Things to consider

  • Candidates must be prepared to work across multiple teams and functions internally
    — “Equip our GTM team to win with the world's largest insurers”

How to stand out

  • Highlight your ability to shape product positioning and influence executive decisions
    — “Own positioning and messaging: Turn complex technical capabilities into clear”
  • Demonstrate experience in leading product launches from strategy to execution
    — “Lead product launches: Build the launch strategy and run execution”
  • Showcase your market research skills and how they drive product and GTM priorities
    — “Bring the market into the roadmap: Develop a sharp point of view on our buyers”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • own positioning and messaging
  • lead product launches
Typical background
6+ years of experience in product marketing, product management, growth, consulting, or venture capital

Skills & requirements

Required

Product MarketingProduct LaunchesMarket AnalysisSales Enablement

Preferred

Insurance Industry ExperienceAI Operations

Stack & domain

Product MarketingProduct ManagementGrowthConsultingVenture CapitalCommunicationTeamworkInsuranceFinancial Services

About the role

Original posting from Pace via Ashby

Company

Pace is the AI operations partner for the world's leading insurers. We combine the speed of AI agents with expert review by our insurance operations team to automate insurance tasks. Almost $400bn per year is spent on outsourcing in financial services every year. We're here to change that, working side-by-side with some of the largest companies in the world.

Role

We're looking for our first product marketing hire at Pace. You'll shape how we position the company and our products, bring new capabilities to market, and equip our GTM team to win with the world's largest insurers.

What you’ll do

  • Own positioning and messaging: Turn complex technical capabilities into clear, differentiated narratives for insurance executives, operations leaders, and engineering teams.
  • Lead product launches: Build the launch strategy and run execution across messaging, content, enablement, channels, and internal readiness.
  • Bring the market into the roadmap: Develop a sharp point of view on our buyers, category, competitors, and market—and use it to influence product and GTM priorities.
  • Equip the GTM team to win: Create pitch narratives, objection handling, demos, collateral, and other tools grounded in real pipeline needs.
  • Build the product marketing function: Establish the operating rhythms, standards, and measurement for PMM, then help recruit and develop a world-class team as Pace grows.

You're a great fit if you:

  • Have 6+ years of experience across product marketing, product management, growth, consulting or venture capital.
  • Can engage naturally in pipeline discussions and quickly diagnose what sales needs from product marketing.
  • You’re technical enough. You’re comfortable building trust with product and engineering leadership and contributing strategically to roadmap discussions.
  • Communicate complex ideas with precision, whether you're writing a narrative, building a deck, or leading a room.

Bonus:

  • Experience selling to or marketing within insurance, financial services, or other regulated enterprises.
  • Experience building a product marketing function from the ground up.

Source: Pace careers (Ashby)

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