Aimed at mid-level to senior product marketing professionals with experience in Fintech or SaaS who thrive in ambiguous, high-impact environments and excel at cross-functional collaboration.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from AvidXchange, Inc. via Greenhouse
Overview
As a Product Marketing Manager II, GTM Operations at AvidXchange, you will own the planning and execution behind partner go-to-market, serving as the operational backbone that keeps launches on track, enablement current, research sharp, and reporting visible across the GTM organization. You will build and run the systems, programs, and frameworks that allow the GTM Strategists to focus on strategy, while personally ensuring partner launches are executed with precision, enablement assets reflect what the field needs, and market intelligence informs every decision. This is a high impact, high visibility role for someone who thrives in ambiguity, takes ownership without being asked, and is motivated by building scalable programs that drive measurable partner and buyer growth. For the right person, it is an opportunity to develop deep GTM expertise at the center of one of the company's highest priority growth areas.
What You Will Do
Horizontals Launch Operations: Develop and maintain standardized launch playbooks and intake workflows that scale as the partner ecosystem grows
Go-to-Market: Develop and execute go-to-market for Horizontal GTM Strategists, ensuring launches move from planning to market with speed and consistency.
Market Research and Intelligence: Conduct TAM, SAM, and SOM research for partner and buyer solutions to inform GTM strategy and ICP development, while supporting competitive intelligence gathering across the partner and buyer landscape and synthesizing findings into actionable summaries for GTM Strategists and leadership.
Cross-Functional Collaboration: Serve as the primary execution resource for the Buyer and Partner GTM Strategists, translating strategic priorities into organized and delivered work while maintaining cross-functional alignment on messaging, positioning, and goals across Sales, Enablement, Onboarding, Operations, and Partner teams through active participation in planning sessions and field meetings.
Sales and Partner Enablement: Provide sales teams with the current, accessible, and field-tested tools, training, and materials they need to sell effectively, continuously refreshed with real feedback from weekly meetings, field calls, and partner onboarding sessions.
Reporting and KPI Tracking: Own reporting and data analysis across partner and buyer GTM workstreams, building and maintaining dashboards that track KPIs including content adoption, launch performance, win rates, and enablement usage, and surfacing trends and insights that inform PMM recommendations and strategic adjustments for GTM Strategists and leadership.
What We Are Looking For
Education: Bachelor’s degree in business, marketing, or related field.
Experience: 3+ years in product marketing or partner and channel marketing, preferably within Fintech, SaaS, or a high-growth technology environment. Experience with AP automation or financial software is a plus.
Research and Analytical Skills: Comfortable conducting TAM, SAM, and SOM research, synthesizing competitive intelligence, and translating data and market insights into clear and actionable recommendations.
Communication: Strong storyteller and communicator who can simplify complex topics, tailor messaging to diverse B2B audiences, and produce clear and concise written deliverables including enablement content and research summaries.
Execution: Self-starter with proven ability to plan, lead, and deliver multifaceted projects independently.
Operational Excellence: Highly organized self-starter with a proven ability to build, manage, and scale programs and processes across multiple concurrent workstreams without losing attention to detail or delivery quality.
Collaboration: Team-oriented professional with a passion for partnering across functions and helping others succeed.
About AvidXchange
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,300 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.
Who you are:
A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
What you’ll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.
AvidXers enjoy:
18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare
High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
Dental Base Plan Coverage
100% AvidXchange paid Life Insurance
100% AvidXchange paid Long-Term Disability
100% AvidXchange paid Short-Term Disability
Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
Parental Leave: 8 weeks 100% paid by AvidXchange**
Eldercare Leave: 8 weeks at 100% pay to care for a qualifying family member***
Discounts on Pet, Home, and Auto insurance
Onsite gym fitness center, yoga studio, and basketball court
Gym reimbursements for remote teammates up to $28/month
Tuition Reimbursement up to the federal maximum of $5,250***
Hybrid Workplace Flexibility
Free parking
*Fully granted from beginning of year, pro-rated if hired mid-year
**Must be full-time for at least 3 months
***Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.