Product Marketing Manager Platform & Technology

Fictiv
Oakland +1 more
On-siteCareer-pivot friendly

Who this role is best for

Geared toward candidates with technical and marketing experience in manufacturing/supply chain technology, comfortable with shaping go-to-market strategies for AI-driven platforms.

Best fit for

  • Candidates with 7-10 years of experience in manufacturing or supply chain technology and product marketing
    — “7-10 years of experience in manufacturing/supply chain technology, sales, and/or product marketing roles”
  • Professionals who can translate complex technical capabilities into clear market-facing value
    — “You are a strategic thinker, able to translate complex technical capability into clear, focused messaging and actions”
  • Individuals with a proven ability to market SaaS products and manage platform-based business models
    — “Proven experience marketing SaaS products or software applications — you understand platform-based business models”
  • Candidates who can work effectively in a matrix-driven model across multiple teams and organizations
    — “Comfortable working in a matrix-driven model across a company integrating two organizations”
  • Professionals with hands-on manufacturing experience or deep knowledge of manufacturing processes
    — “Hands-on manufacturing experience or a strong working knowledge of manufacturing processes”

Things to consider

  • Annual travel commitment of 25% across North America may be a significant time investment
    — “Ability to travel 25% annually in North America for team meetings, customer meetings”
  • The role demands cross-functional coordination with Product, Engineering, Sales, and Marketing teams
    — “able to keep multiple stakeholders — Product, Engineering, Sales, and Marketing — on track”

How to stand out

  • Highlight experience in unifying platform messaging for standard, configurable, and custom components
    — “Owning platform positioning and messaging — articulating why a unified platform”
  • Showcase examples of translating AI capabilities into market-facing value propositions
    — “helping identify and articulate where AI can enhance the applications”
  • Emphasize past success in developing persona-specific content for technical and business buyers
    — “Developing clear, effective messaging by persona and industry vertical”
  • Demonstrate experience with manufacturing technology systems like ERP, MES, or PLM
    — “Direct experience with manufacturing and/or supply chain technology systems”
  • Demonstrate ability to manage cross-functional launches and coordinate with multiple teams
    — “able to keep multiple stakeholders — Product, Engineering, Sales, and Marketing”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Develops clear, effective messaging
  • Builds world-class content
  • Enables sales teams with product trainings
Typical background
7-10 years of experience in manufacturing/supply chain technology, sales, and/or product marketing

Skills & requirements

Required

Platform PositioningMessagingGo-to-market StrategyAi-driven MindsetManufacturing Technology

Preferred

Saas ProductsSoftware Applications

Stack & domain

Product MarketingAISaasSoftware ApplicationsManufacturingSupply Chain TechnologyERPMESPLMProcurement/sourcing PlatformsCommunicationCollaborationProblem-solvingStrategic ThinkingSupply ChainEngineeringProcurement

About the role

Original posting from Fictiv via Greenhouse

About MISUMI Americas

MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.

Impact In This Role

In this role, you’ll own the positioning, messaging, and go-to-market strategy for our unified platform that brings standard, configurable, and custom mechanical components together under one sourcing experience.

What You’ll Be Doing

Owning platform positioning and messaging — articulating why a unified platform across standard, configurable, and custom components matters, and how AI-driven quoting, automated DFM, and global manufacturing capacity come together as a single value proposition

Partnering closely with Product Management and Engineering to shape product messaging, positioning, and competitive strategy, and to feed customer and market insight back into roadmap decisions

Championing an AI-driven mindset — helping identify and articulate where AI can enhance the applications and solutions we deliver to customers, and translating those capabilities into clear market-facing value

Developing clear, effective messaging by persona and industry vertical — including machine builders, mechanical engineers, and supply chain/procurement leaders — for use in marketing and sales campaigns

Maintaining up-to-date messaging and product marketing assets across the platform and technology stack

Interacting with customers and sales reps to document win/loss analysis and deepen our understanding of our target audience

Evaluating MISUMI Americas positioning against the competition — including both distribution-model players and digital manufacturing competitors — to sharpen differentiation in the market

Directing launch campaigns for new platform capabilities and technology releases

Partnering with Product Marketing and Marketing teams to build world-class content, sales tools, and other digital assets — emails, ads, web landing pages, brochures, and technical positioning — that build pipeline and drive bookings

Enabling our sales teams with product trainings and sales enablement materials

Identifying case studies and testimonials that provide clear, quantifiable examples of the platform’s value

Desired Traits

7-10 years of experience in manufacturing/supply chain technology, sales, and/or product marketing roles, ideally including technical or platform products

B.S. in engineering or B.A. in business, marketing, or other relevant field

An AI-driven mindset — you’re comfortable thinking about how AI can enhance the applications and solutions we deliver to customers, and you can translate that thinking into product positioning and go-to-market strategy

Proven experience marketing SaaS products or software applications — you understand platform-based business models, release cycles, and how to position software value to both technical and business buyers

Direct experience with manufacturing and/or supply chain technology systems (e.g., ERP, MES, PLM, procurement/sourcing platforms, or similar systems) — you understand how these systems fit into a customer’s broader technology stack and workflow

Hands-on manufacturing experience or a strong working knowledge of manufacturing processes (e.g., CNC machining, injection molding, sheet metal, 3D printing) and how they map to engineering and sourcing decisions

You are a strategic thinker, able to translate complex technical capability into clear, focused messaging and actions

You are an excellent writer, comfortable developing blogs, brochures, and landing page copy

You are highly organized and a strong project manager, able to keep multiple stakeholders — Product, Engineering, Sales, and Marketing — on track toward a launch deadline

Comfortable working in a matrix-driven model across a company integrating two organizations and scaling a platform in real time

Experience marketing to a span of personas, from technical and operational audiences (e.g., mechanical engineers, machine builders) to senior-level executives (e.g., manufacturing, supply chain, procurement, operations)

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to travel 25% annually in North America for team meetings, customer meetings, offsites, trade shows, conferences, supplier partner meetings.

Office or remote work that involves extended periods of computer and phone use

Salary Range: $175,000 to $190,000 per year

Interested in learning more?  We look forward to hearing from you soon.

We’re actively seeking teammates who:

Bring diverse perspectives and experience to our culture and company. 

Excel at being part of a strong, empathetic team.

Thrive in an environment emphasizing respect, honesty, collaboration, and growth.

Have an ‘always learning’ mindset that celebrates learning, not just wins. 

Help us continue to build a world-class organization that values the contributions of all of our teammates

We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.

Source: Fictiv careers (Greenhouse)

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