Geared toward marketing professionals with sportsbook experience comfortable with campaign planning and cross-departmental collaboration.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from LiveScore Group via Greenhouse
Soho, London
Hybrid working: 3 days a week in the office Tues - Thurs
The Role
Reporting to the Promotions Manager, this role will cover all aspects of sports promotions and marketing with a focus on Bonus campaign planning, marketing and analysis, as well as segmentation and customer journeys.
You will develop a clear understanding of the player activity to help increase retention and revenue. You will also carry out various marketing activities, including campaign creation, digital, media, brand, and product development.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.
We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.
We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
Key Responsibilities
Planning of the promotional campaign calendar for specific territories.
Executing, analysing and reporting on campaigns through various data platforms, suggesting, testing and implementing new strategies to improve future performance
Develop an in-depth understanding of activity from all player segments
Planning ahead with the CRM Team to ensure full support of all campaigns via email, log in messages, push notifications & SMS
Working closely with the Casino Promotion Team to maximise cross-sell opportunities during key sporting events
Collaborate with the trading team to work with on the creation of price based promotions and enhancements
Work with the Insights team to help assess promotional performance for Sportsbook
Writing Terms and Conditions and promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams
Resolving escalated Sportsbook queries (CS, trading)
Competitor analysis and market development
Skills, Knowledge and Experience
Previous experience in online gaming within Sportsbook
Experience of working in Marketing
An understand of sportsbook products
A wide degree of creativity, brimming with new and innovative ideas
Numerically strong with good excel and reporting skills
Good technical understanding and ability to adapt to new tools
Ability to manage multiple projects and ensure completion of all tasks
Must be able to write flawless T&Cs with meticulous attention to detail
Customer focused and eager to improve the customer experience
Strong communication skills (verbal, written and presentational)
What can we offer?
Company Performance bonus
Hybrid working for all staff with flexible working opportunities
Private Healthcare scheme (ability to opt into scheme from day 1 of employment) + Employee Enhanced Assistance
Enhanced Family Leave – Maternity & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
Subsidised gym membership
Life Assurance (x3 salary)
Contributory Pension Plan
Daily snacks, quality coffee, soft drinks and regular socials