Recruiting Operations Specialist, Talent Brand & Experience

ID.me
McLean, VA
On-siteCareer-pivot friendly

Who this role is best for

Aimed at mid-level professionals in talent operations who excel in storytelling and onboarding, with a preference for on-site work in McLean, Virginia.

Best fit for

  • Candidates with experience in employer branding and content creation across multiple platforms
    — “Execute ID.me's talent marketing plan across the careers site, LinkedIn Life page, Glassdoor, and social channels”
  • Individuals who are comfortable with public speaking and engaging audiences in person
    — “Present at new hire orientation and onboarding sessions, sharing ID.me's story, culture, and mission”
  • Professionals with a background in using AI tools for content drafting and data summarization
    — “Use AI tools such as ChatGPT and Claude to help draft content and summarize engagement data”

Things to consider

  • On-site work model is required unless explicitly stated otherwise in the job description
    — “all roles are on-site five days per week at one of our offices”
  • Candidates must be prepared to handle confidential employee and candidate information regularly
    — “Ability to manage multiple deadlines and handle confidential candidate and employee information with discretion”

How to stand out

  • Highlight experience in managing content calendars and cross-functional collaboration in your resume
    — “Execute ID.me's talent marketing plan and content calendar”
  • Showcase your ability to use AI tools effectively while emphasizing your human review judgment
    — “using AI tools to speed up drafting while keeping a human edit before posting”
  • Include examples of onboarding communication workflows you've managed or contributed to
    — “Own onboarding communications and workflows in Enboarder end to end”
  • Demonstrate your ability to collect and share employee stories and team highlights
    — “Partner with recruiters and hiring managers to gather employee stories, photos, and team highlights”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • executing talent marketing plan
  • owning onboarding communications
Typical background
recruitingHR

Skills & requirements

Required

Recruiting OperationsTalent MarketingOnboarding

Preferred

AI ToolsContent Creation

Stack & domain

Talent MarketingContent CalendarAI ToolsOnboarding CommunicationsEnboarderChatgptClaudeCommunicationTeamworkProblem-solvingProject ManagementNullDefenseTechnology

About the role

Original posting from ID.me via Greenhouse

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.

At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here.

Role Overview

ID.me's Recruiting Operations team keeps the hiring process efficient, compliant, and candidate-centered from the first touchpoint through a new hire's first few months on the job. This role owns two connected pieces of that experience: telling ID.me's employer brand story to prospective candidates, and owning new hire onboarding communications.

As a Recruiting Operations Specialist, you'll execute ID.me's talent marketing plan across the careers site, LinkedIn Life page, Glassdoor, and social channels, partnering with recruiters, hiring managers, and Marketing/Communications to share employee stories and team highlights that give candidates an honest picture of what it's like to work here. You'll also own onboarding communications in Enboarder end to end, from offer acceptance through a new hire's first 90 days — and you'll show up in person too, presenting at new hire orientation to welcome incoming employees and get them excited about joining ID.me. Day to day, you'll use AI tools such as ChatGPT and Claude to help draft content and summarize engagement data, applying judgment about when a human review is needed.

This role reports into ID.me's Recruiting Operations team, is based in McLean, Virginia, and follows an onsite work model.

Key Responsibilities

Execute ID.me's talent marketing plan and content calendar, recommending improvements to Recruiting Operations leadership and Marketing/Communications.

Partner with recruiters and hiring managers to gather employee stories, photos, and team highlights, using AI tools like ChatGPT or Claude to draft and tighten captions before routing content for approval.

Own onboarding communications and workflows in Enboarder end to end, coordinating with hiring managers, IT, and People Operations to keep every new hire informed from offer acceptance through their first 90 days.

Present at new hire orientation and onboarding sessions, sharing ID.me's story, culture, and mission to help new hires feel welcomed and excited from day one.

Maintain approved Greenhouse job post templates and candidate-facing interview materials, using AI tools to speed up drafting while keeping a human edit before posting.

Track employer brand engagement and onboarding feedback, using AI tools to summarize trends for Recruiting Operations leadership.

Support recruiting events, campus programs, and hiring campaigns with branded content and candidate communications.

Maintain SOPs and playbooks for talent marketing and onboarding communications, noting where AI-assisted steps fit, and escalate content, tooling, or process gaps to Recruiting Operations leadership.

Why Work With Us

Own the onboarding experience end to end, including the chance to personally welcome and energize every new hire from their first day.

Work at the intersection of storytelling, operations, and candidate experience, partnering closely with Recruiting and People Operations.

Join a Recruiting Operations team focused on making hiring more efficient, consistent, and candidate-centered.

Build practical skills in employer branding, content creation, recruiting systems, and public presentation.

Basic Qualifications

Bachelor's degree or equivalent practical experience.

0–2 years of relevant experience in marketing, communications, journalism, human resources, talent acquisition, or a related field; internships, coursework, and campus leadership count toward this.

Strong writing and editing skills, with the ability to adapt tone and messaging across channels and audiences.

Comfort presenting to and engaging a room, through public speaking, facilitation, teaching, or similar experience gained in school, internships, or campus organizations.

Experience contributing to a content calendar, campaign, or communications project through an internship, campus organization, coursework, or other relevant work.

Comfort using AI tools such as ChatGPT or Claude to draft written content, with judgment about when a human review is needed.

Ability to manage multiple deadlines and handle confidential candidate and employee information with discretion.

Strong attention to detail, including proofreading and consistency across materials.

Preferred Qualifications

Internship or campus experience in recruiting, talent acquisition, employer branding, or marketing.

Experience facilitating or presenting at orientations, trainings, campus events, or similar group settings.

Exposure to an applicant tracking system or onboarding platform; experience with Greenhouse or Enboarder is a plus.

Experience creating or maintaining content for an organization's website or social media channels.

Experience using design tools such as Canva or Adobe Express to create social media and branding assets.

Familiarity with basic content or communications metrics, such as engagement, website traffic, email performance, or survey feedback.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Pay Range$67,000—$83,000 USDID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

Source: ID.me careers (Greenhouse)

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