Region Manager

Monster Energy
Grand Rapids, MI

Who this role is best for

A natural match if you have experience in sales or marketing within the beverage or CPG industry and are skilled in managing field teams and bottler relationships.

Best fit for

  • Candidates with 3-5 years of sales or marketing experience in beverage or CPG industries
    — “Between 3-5 years of experience in Sales or Marketing in Beverage or Consumer packaged goods (CPG) field”
  • Individuals who have led field sales teams and executed market strategies
    — “Drive outstanding bottler business results through the implementation of strategic joint business plans with our bottling partners, while inspiring and guiding a talented local field sales team.”

Things to consider

  • This role likely involves significant travel and on-site work with bottlers and retailers
    — “Sell at retail (outlet level) aligned against quarterly strategic initiatives”
  • The role requires a strong ability to influence and partner with external bottler organizations
    — “Train Bottler Sales Representatives on product knowledge, sales methodologies, and marketing and sales promotions by influencing bottler actions at multiple levels of their organization.”

How to stand out

  • Highlight joint business planning and bottler partnership experience in your resume and interview responses
    — “Drive outstanding bottler business results through the implementation of strategic joint business plans with our bottling partners”
  • Showcase your ability to execute marketing programs and achieve budget targets
    — “Implement national and local marketing programs that not only boost market share but also exceed budget targets”
  • Emphasize your hands-on experience with CRM tools and sales data software
    — “Complete comprehension and utilization of all Monster Energy Company tools (CRM) and capabilities”
  • Demonstrate your experience in organizing and leading sales events and audits
    — “Lead and develop region crew drives, market audits, company meetings and events”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • lead market sales team to achieve annual business plan
  • implement national and local marketing programs
  • manage high level bottler relationships
Typical background
Bachelor's Degree in Business Administration3-5 years of experience in Sales or Marketing in Beverage or Consumer packaged goods (CPG) field

Skills & requirements

Required

Sales ManagementTeam LeadershipMarket ExecutionRelationship BuildingStrategic Planning

Preferred

ForecastingNielsenInformation Resources Inc (iri)

Stack & domain

Microsoft Office SuiteCRMSalesMarketingBeverageCPG

About the role

Original posting from Monster Energy via Greenhouse

About Monster Energy:  

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.  

A Day in the Life:

Elevate your career as a Region Manager at Monster Energy, where you'll lead the charge in driving sales-generating activities with bottlers and retailers within your territory. Drive outstanding bottler business results through the implementation of strategic joint business plans with our bottling partners, while inspiring and guiding a talented local field sales team. Implement national and local marketing programs that not only boost market share but also exceed budget targets. Your solid market execution and relationship-building prowess will be key to driving market share and surpassing budget targets, fueling Monster Energy's success in your region! 

The Impact You'll Make:

Lead market sales team to achieve annual business plan. Develop joint business plan, execution of quarterly sales and marketing initiatives, and identify opportunities and measure performance indicators within the assigned geography.

Attract, recruit, develop, and retain sales talent for the organization.

Manage high level bottler relationships with sales center leadership within our bottlers. Implement Monster business unit and division priorities with their specific sales and distribution centers.

Complete comprehension and utilization of all Monster Energy Company tools (CRM) and capabilities to maximize productivity and results in their assigned market including but not be limited to surveys, training tools, sales data software, asset allocation, and internal social platforms.

Train Bottler Sales Representatives on product knowledge, sales methodologies, and marketing and sales promotions by influencing bottler actions at multiple levels of their organization. Accomplish through partnership ridealongs in retail outlets, sales presentations within the bottler's facilities, 'huddle' calls with bottler reps, and team calls with both internal and external partners.

Sell at retail (outlet level) aligned against quarterly strategic initiatives focused on innovation, distribution, displays, and cold/ambient equipment placements.

Accomplish in conjunction with bottler partners in the trade together or through influencing bottler actions.

Lead and develop region crew drives, market audits, company meetings and events, sampling initiatives plus local retail meetings. Duties would include planning, communicating, executing and owning all facets of sales events, set-up, tear-down, customer hosting, sales presentations, and additional responsibilities.

Who You Are:

Prefer a Bachelor's Degree in the field of -- Business Administration

Between 3-5 years of experience in Sales or Marketing in Beverage or Consumer packaged goods (CPG) field

Computer Skills Desired: Proficiency using Microsoft Office Suite

Preferred Certifications: Be at least of 21 years of age and maintain an acceptable driving record

Additional Knowledge or Skills to be Successful in this role: Forecasting, experience with Nielsen, Information Resources Inc (IRI), and other sales reporting systems

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.

Pay Range$49,500—$66,000 USDFor United States applicants:

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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Source: Monster Energy careers (Greenhouse)

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