Regional Marketing Content Manager - LATAM

Datadog
São Paulo, Brazil

Who this role is best for

Best suited to multilingual marketing professionals with B2B or SaaS experience working in LATAM markets.

Best fit for

  • Candidates with experience adapting global B2B messaging for LATAM markets
    — “Proven experience adapting global marketing messages for LATAM markets
  • Professionals who can lead content strategies across multiple channels and stakeholders
    — “Develop and execute content strategies tailored to LATAM markets including campaigns, ABM programs, product launches, customer stories, events, and PR initiatives
  • Individuals skilled in AI-powered content creation and localization management
    — “Keen interest in and practical experience using AI-powered content creation tools

Things to consider

  • The role requires managing timelines, quality, and cost for localization projects
    — “Oversee localization projects including planning, timelines, quality, and cost management
  • The candidate must be fluent in Portuguese and have professional fluency in English and Spanish
    — “Native-level fluency in Portuguese and professional fluency in English and Spanish

How to stand out

  • Highlight experience in creating original, region-specific content that resonates with local audiences
    — “creating original, LATAM-specific content that resonates with customers
  • Showcase ability to manage cross-functional teams and external partners in content creation
    — “Manage high-quality content creation in collaboration with global teams and external partners
  • Demonstrate skills in measuring and optimizing content performance for lead generation and ROI
    — “Measure and optimize content performance, including lead generation, engagement, and ROI
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Develop and execute content strategies tailored to LATAM markets
  • Ensure brand consistency across tone, voice, and messaging in all LATAM marketing assets
Typical background
5+ years of hands-on experience in marketing or content development

Skills & requirements

Required

Content StrategyDigital MarketingLocalizationAi-powered Content Creation Tools

Preferred

ABMProduct Marketing

Stack & domain

MarketingContent DevelopmentAi-powered Content Creation ToolsDigital Marketing CampaignsProduct LaunchesCustomer StoriesEventsPR InitiativesABM (account-based Marketing)LeadershipCollaborationCreativityAdaptabilityCommunicationTeamworkProblem-solvingB2BITSaasLatam MarketsTechnology LandscapeCustomer Behavior

About the role

Original posting from Datadog

Datadog is seeking a Regional Marketing Content Manager, LATAM to accelerate our brand presence and business growth in the LATAM countries, such as Brazil, Mexico, Chile, Colombia, Argentina, and others.

This role goes beyond translation — you will lead the development, adaptation, and execution of content strategies that bring Datadog’s global messages to life for local audiences while creating original, LATAM-specific content that resonates with customers.

Working closely with global and regional teams, you will ensure a consistent brand experience across product messaging, campaigns, events, and digital channels, helping deliver Datadog’s value to the LATAM markets in a clear and compelling way.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

Develop and execute content strategies tailored to LATAM markets including campaigns, ABM programs, product launches, customer stories, events, and PR initiatives

Create and adapt localized storytelling and messaging based on global marketing assets

Manage high-quality content creation in collaboration with global teams and external partners (translation vendors, writers, creative agencies, etc.)

Manage content publishing across multiple channels — website, social media, blogs, email, and event materials

Provide market insights and feedback to global teams to inform global marketing strategies and initiatives

Ensure brand consistency across tone, voice, and messaging in all LATAM marketing assets

Oversee localization projects including planning, timelines, quality, and cost management

Measure and optimize content performance, including lead generation, engagement, and ROI

Who You Are:

Native-level fluency in Portuguese and professional fluency in English and Spanish.

Keen interest in and practical experience using AI-powered content creation tools (such as generative AI platforms for writing, editing, ideation, or multimedia content), with the ability to apply these tools to improve quality, efficiency, and creativity in role-relevant work. 

5+ years of hands-on experience in marketing or content development, preferably in the B2B, IT, or SaaS industry

Proven experience adapting global marketing messages for LATAM markets

Experience planning and executing digital marketing campaigns across web, blog, social media, and email

Deep understanding of the LATAM markets, technology landscape, and customer behavior

Nice to Have:

Experience or understanding of translation and localization processes

Skills in content creation, including copywriting, editing, or conducting interviews

Knowledge or experience with ABM (Account-Based Marketing) or digital marketing

Experience in product marketing within the SaaS or cloud industry

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits & Growth:

Generous and competitive benefits package

New hire stock equity (RSUs) and employee stock purchase plan

Continuous career development and pathing opportunities

Employee-focused best in class onboarding

Internal mentor and cross-departmental buddy program

Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

#LI-Hybrid

About Datadog: 

Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference. 

Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications. 

Privacy and AI Guidelines:

Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.

Source: Datadog careers

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