Regional Marketing Specialist (South East Asia)

Binance

Indonesia +1 more

RemoteCareer-pivot friendly

Who this role is best for

Community-driven professionals with hands-on marketing experience will find this role in South East Asia.

Best fit for

Candidates with a background in social media and event management in the crypto space
— “managing online/offline events. Proven track record in managing and engaging communities via Telegram or similar channels.”
Individuals who thrive in fast-paced, startup-like environments with high autonomy
— “Tackle challenging projects in a fast-paced and innovative environment with autonomy”
Professionals fluent in English and capable of coordinating cross-functional teams
— “Fluency in English is required to be able to coordinate with overseas partners and stakeholders.”

Things to consider

The role demands frequent community engagement and may require irregular hours
— “Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.”
Candidates must be comfortable with cryptocurrency terminologies and trends
— “Understanding of cryptocurrency related terminologies and trends.”

How to stand out

Highlight experience in building and managing online forums or ambassador programs
— “2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media”
Emphasize your ability to design and implement incentive programs for community growth
— “Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.”
Showcase your track record in cross-department coordination and vendor management
— “Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

increased community engagement
successful event planning and execution
optimized marketing campaigns

Typical background

marketing experiencecommunity management

Skills & requirements

Required

Community ManagementEvent PlanningContent MarketingSocial Media ManagementMarketing Analytics

Preferred

Cryptocurrency Knowledge

Stack & domain

Community ManagementCryptocurrencyEvent ManagementSocial Media ManagementEmotional IntelligenceMultitaskingOrganizational SkillsMarketing

About the role

Original posting from Binance via Greenhouse

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Responsibilities:
Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.
Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
Identify additional avenues to build community, KOL/Affiliates Management.
Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
Brainstorming and implementing online/offline event plans and concepts.
Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.
Requirements:
Proven community management experience with strong ownership and emotional intelligence. Strong passion for working in a start-up environment.
2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram).
1+ year experience in managing online/offline events. Proven track record in managing and engaging communities via Telegram or similar channels.
Understanding of cryptocurrency related terminologies and trends.
Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Excellent organizational skills, ability to multitask with great time management skills.
Why Binance
Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Source: Binance careers (Greenhouse)