Senior Account Based Marketing Manager

Who this role is best for

Derived from job-description analysis by Serendipath's career intelligence engine.

Skills & requirements

About the role

LIFE AT UIPATH

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

YOUR MISSION

We're seeking an experienced Senior Account Based Marketing Manager to drive strategic marketing initiatives targeting high-value enterprise accounts. You'll work closely with Sales, Marketing, and Customer Success teams to create personalized, multi-channel campaigns that accelerate pipeline growth and revenue in key accounts.

WHAT YOU'LL DO AT UIPATH

Strategic Planning & Execution

• Develop and execute comprehensive ABM strategies for tiered strategic accounts

• Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts

• Create personalized marketing campaigns that align with account-specific business objectives and buying journeys

• Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments

Campaign Management

• Orchestrate integrated campaigns across email, social media, content, events, and advertising

• Develop account-specific content and messaging that resonates with key stakeholders and decision-makers

• Manage campaign budgets and optimize investments across channels for maximum ROI

• Track and report on campaign performance, pipeline influence, and revenue impact

Cross-Functional Collaboration

• Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies

• Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets

• Partner with Marketing Operations to ensure proper tracking, attribution, and reporting

Analytics & Optimization

• Establish KPIs and success metrics for ABM programs

• Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments

• Analyze campaign performance and provide actionable insights for continuous improvement

• Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging

• Report on pipeline generation, velocity, and revenue attribution

WHAT YOU'LL BRING TO THE TEAM

• 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing

• Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies

• Deep understanding of ABM methodologies, tools, and best practices

• Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense)

• Strong analytical skills with ability to interpret data and translate insights into action

• Excellent project management skills with ability to manage multiple campaigns simultaneously

• Outstanding communication and presentation skills

• Candidates must be authorized to work in the United States for this role

#LI-KS6

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy https://www.uipath.com/legal/trust-and-security/privacy-policy.

Source: Uipath careers (Ashby)