Best suited to seasoned art directors with B2B or SaaS experience working in a hybrid setting, who can balance creativity with strategic thinking and lead cross-functional teams.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Zeta Global via Greenhouse
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
As the Senior Art Director, you’ll shape how our platform shows up across marketing, product storytelling, and customer touchpoints, balancing creativity with clarity and craft with strategy; effectively leading the visual evolution of our B2B SaaS brand.
You’ll work closely with brand, product marketing, and content teams to turn complex ideas into compelling, accessible visual stories. This is a hands-on leadership role for someone who loves systems thinking, strong concepts, and making enterprise technology feel human.
This is a hybrid position based out of our New York City HQ.
RESPONSIBILITIES
Own and elevate the visual identity of our SaaS platform across brand, demand generation, lifecycle, and product marketing
Lead concept development for integrated campaigns, product launches, and key brand moments
Translate complex B2B and technical concepts into clear, engaging visual narratives
Partner closely with copywriters, product marketers, and strategists to align art, messaging, and business goals
Establish and maintain scalable visual systems that work across channels and teams
Mentor and guide designers and junior art directors through thoughtful feedback and creative leadership
Ensure creative work is consistent, on brand, and optimized for performance across digital-first channels
Present creative direction and concepts to internal stakeholders with clarity and confidence
Manage multiple projects simultaneously while maintaining a high bar for craft and execution
REQUIREMENTS
7–10+ years of experience in design or art direction, with a strong portfolio of B2B or SaaS work
Proven experience leading visual direction for digital-first brands or platforms
Strong understanding of brand systems, typography, layout, and design for scale
Ability to simplify complex ideas without oversimplifying the story
Fluency in Adobe Creative Suite and comfort collaborating with motion, web, and product teams
Experience working cross-functionally with marketing, product, and growth partners
Strong communication and presentation skills, you can articulate the “why” behind the work
A strategic mindset with an appreciation for performance, usability, and business outcomes
PREFERRED SKILLS
Experience working on enterprise or mid-market SaaS platforms
Familiarity with UX/UI principles or close collaboration with product design teams
Motion, video, or interactive storytelling experience
Experience evolving or rebranding an established B2B brand
WHY YOU'LL LOVE IT HERE
You’ll shape the visual identity of a growing SaaS platform with real business impact
You’ll work on thoughtful, concept-driven creative—not just one-off assets
You’ll collaborate with smart, motivated teams who value design and strategy
You’ll have ownership, influence, and room to push the brand forward
BENEFITS & PERKS
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $125,000 - $140,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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Source: Zeta Global careers (Greenhouse)