Senior Associate, Digital Communications

FGS Global
Hong Kong, Hong Kong SAR China
On-siteCareer-pivot friendly

Who this role is best for

A natural match if you have experience managing multi-platform digital campaigns in the financial services, consumer, or technology sectors.

Best fit for

  • Candidates with agency experience and a track record in integrated digital campaigns across multiple sectors
    — “Agency or professional services experience preferred”
  • Professionals who can manage client relationships and execute digital mandates in a fast-paced, client-facing environment
    — “Support the Digital Director in managing day-to-day client relationships and communications”
  • Individuals with fluency in Chinese (Cantonese and/or Mandarin) and practical experience with Chinese digital platforms
    — “Full professional proficiency in written and spoken English and Chinese (Cantonese and/or Mandarin)”

Things to consider

  • This role requires tight deadline management and high attention to detail for campaign execution and reporting
    — “Strong attention to detail and ability to work to tight deadlines”
  • The position is based in Hong Kong, which may require local presence or relocation
    — “This is a hands-on digital communications role based in Hong Kong”

How to stand out

  • Emphasize your ability to coordinate cross-functional teams and deliver integrated mandates
    — “Coordinate with internal teams across strategy, financial communications, and public affairs to deliver integrated mandates”
  • Showcase your fluency in both English and Chinese, with specific examples of managing Chinese-language digital content
    — “Practical experience creating and managing Chinese-language digital content”
  • Highlight your experience with social listening and analytics platforms to support data-driven insights
    — “Familiarity with social listening platforms”
  • Demonstrate your ability to script and coordinate creative production workflows effectively
    — “Support creative production workflows including scripting, briefing, and production coordination”
  • Quantify your campaign performance reporting experience with actionable insights
    — “Prepare performance reviews with clear, actionable insights for clients and internal teams”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Executed and managed digital mandates
  • Led social media campaigns
  • Provided actionable insights
Typical background
Digital marketing experienceAgency or professional services experience

Skills & requirements

Required

Digital MarketingSocial Media ManagementCampaign ExecutionReporting And Analytics

Preferred

Chinese Language Proficiency

Stack & domain

Digital MarketingCommunicationsSocial Media ManagementPaid MediaContent CampaignsCampaign ReportingAnalyticsVideo ProductionBasic Design ToolsSelf-starterAttention To DetailTeam PlayerEditorial JudgmentBrand VoiceFinancial ServicesConsumerTechnology

About the role

Original posting from FGS Global via Greenhouse

Senior Associate, Digital Communications

Location: Hong Kong

Overview of the Firm

FGS Global helps the world's most influential leaders move minds and markets. Working where business, government, and public opinion intersect, we advise CEOs, boards, and leadership teams at the most consequential moments.

We work as one team across geographies and disciplines - bringing together specialists with backgrounds in communications, finance, law, government, journalism, data science, and digital. Whatever the moment demands, we combine multidimensional perspectives to help leaders anticipate what's next, engage the stakeholders who matter, and drive meaningful outcomes.

Across 31 global offices, we draw on the full depth of the firm so clients can operate with clarity, act with confidence, and lead with trust. This collaborative approach has established FGS as a market leader: we are consistently ranked Band 1 for Crisis & Risk Management and Litigation Support by Chambers and Partners, and were ranked the #1 Global M&A PR firm by deal value and deal count for four consecutive years (Mergermarket, 2025).

The Role

This is a hands-on digital communications role based in Hong Kong, sitting within FGS Global's Asia practice. The Senior Associate will work directly with the regional Digital Director to execute and manage digital mandates across a diverse portfolio of clients spanning financial services, consumer, and technology sectors.

The role requires someone who is digitally native, commercially aware, and comfortable operating across multiple platforms. Fluency in English and Chinese (Cantonese and/or Mandarin) is essential, as is practical experience with Chinese-language digital platforms including WeChat and Xiaohongshu.

Key Responsibilities

Account Management

Support the Digital Director in managing day-to-day client relationships and communications

Coordinate with internal teams across strategy, financial communications, and public affairs to deliver integrated mandates

Contribute to new business pitches and proposals as required

Digital Campaign Execution

Lead day-to-day execution of social media, paid media, and content campaigns across client accounts

Manage and optimise campaigns across LinkedIn, Meta, Google, WeChat, and other relevant platforms

Support creative production workflows including scripting, briefing, and production coordination

Execute social media monitoring and rapid response support for crisis communications mandates

Collaborate closely with designers to ensure visuals align with digital strategy

Reporting and Analytics

Conduct social media audits, campaign reporting, and competitive analysis

Prepare performance reviews with clear, actionable insights for clients and internal teams

Monitor platform trends and algorithm changes relevant to client accounts

Familiarity with social listening platforms

Qualifications and Skills

Experience

3 or more years of experience in digital marketing, communications, or a related field

Agency or professional services experience preferred

Demonstrated experience managing multi-platform digital campaigns from strategy through to execution

Technical Skills

Proficiency across LinkedIn, Meta, Google Ads, WeChat, and Xiaohongshu

Experience with social media management and scheduling tools (e.g. Hootsuite, Sprout Social, or equivalent)

Competency in campaign reporting and analytics platforms

Familiarity with video production workflows and basic design tools (e.g. Canva, Adobe Suite) an advantage

Language

Full professional proficiency in written and spoken English and Chinese (Cantonese and/or Mandarin)

Practical experience creating and managing Chinese-language digital content

Skills & Qualities

Self-starter who can manage multiple mandates with minimal oversight

Strong attention to detail and ability to work to tight deadlines

Collaborative team player comfortable in a fast-paced, client-facing environment

Sound editorial judgment and a strong sense of brand voice across different clients and platforms

Source: FGS Global careers (Greenhouse)

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