Aimed at mid-to-senior level programmatic media professionals who excel in campaign management and client strategy, with a focus on London-based roles requiring platform expertise and collaboration with partners.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from WPP Media via Greenhouse
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
3647 - Senior Associate, Programmatic
Role Summary and Impact
The Programmatic Senior Account Executive you will be responsible for managing and optimising campaigns, while also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. They will be contributing to the execution of programmatic media activity, building strong platform knowledge & supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis.
Campaign Management
Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs
Competently create media plans designed to achieve specified KPIs
Support on the day-to-day QA process, minimising errors and ensuring consistent and correct adherence to process
Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy
Client and Partner Management
Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity
Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
Working with partners and attending regular platform training to further develop programmatic skillset.
Operational Excellence
The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
Maintain standards and process throughout the end-to-end campaign lifecycle
Skills and Experience
Passionate about programmatic activation and driving continued excellence.
Proactive approach to expanding knowledge and capabilities
Confidence in core trading platforms, Google Ads, DV360, and Amazon DSP.
Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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Source: WPP Media careers (Greenhouse)