Senior Digital Ads Manager, Advertising

Who this role is best for

Derived from job-description analysis by Serendipath's career intelligence engine.

Skills & requirements

About the role

When you come work for us, here’s what you’ll find::

• Work that is meaningful. We are a fast-paced, deadline-driven consulting firm that only works with nonprofit clients who are essential to advancing the cause of justice, alleviating suffering, and solving the greatest challenges we face.

• Commitment to Anti-Racism, Equity, and Inclusion (AEI). We envision an anti-oppressive workplace that ensures an inclusive employee experience, promotes equitable outcomes for staff, and supports clients to center accessibility and anti-racism in their programs.

• Colleagues you can count on. Kind, dedicated, passionate people who work collaboratively to get things done and help you do your best.

• An organization that embraces change. We strive to improve and adapt and always seek new ways that we can contribute to a just, inclusive, and sustainable world. We are also continually working on making M+R a better place for our staff.

So that’s us. Now about the work…:

• We run advertising campaigns that raise money and create change for our clients. Great big ones you read about in the news and tiny ones you’ve never heard of that are saving lives. Lots of politically progressive groups -- Planned Parenthood, League of Conservation Voters, PETA. Environmental groups such as NRDC and Oceana, and our clients also include organizations that are working in the most dire situations in the world such as the International Rescue Committee.

• Day-to-day, we’re raising revenue, acquiring new donors and supporters, winning campaigns and elections, and improving brand and issue recognition.

Here’s what you’ll be doing in this role::

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.

• Interprets performance trends, ties them to goals, and recommends tactical adjustments.

• Manages task dependencies across roles; ensures overall workflow progresses as planned.

• Facilitates portions of client discussions with clarity and preparation.

• Builds foundational coaching skills (observation, feedback, role modeling).

• Identifies patterns in creative performance and recommends adjustments.

• Anticipates resource implications and provides inputs for scoping.

• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Skills and experiences required for this role::

• 4-5 years of digital advertising experience, including at least 2 years managing the media buying and ad implementation process for direct response campaigns.

• Proficiency with each of the following channels: programmatic display, video, paid social, and paid search.

• Experience trafficking ads directly in Google Campaign Manager, or a comparable ad server.  

• Experience working directly in demand-side platforms such as Google Display and Video 360 (DBM), Viant, Yahoo, StackAdapt, or The Trade Desk.

• Experience producing as well as reviewing detailed data reports and developing optimization recommendations.

• Demonstrated ability to craft meeting agendas to move projects forward.

• Experience project managing all aspects of ad implementation in a highly collaborative environment, requiring frequent communication with both junior and senior staff.

• Experience supporting the professional development of more junior staff or interns.

We love hearing from anyone who strives to make the world a better place! Not sure if you meet all of the qualifications? There is no harm in applying! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply!

Skills and experiences we expect of all M+R employees::

• Demonstrated commitment to anti-racism, equity, and inclusion.

• Demonstrated ability to work collaboratively to gain trust and give respect to others through honesty, integrity, kindness, empathy, and authenticity.

• Acute attention to detail and demonstrated ability to prioritize time to meet deadlines for multiple projects.

• Proven track record to successfully pick up new skills, including learning new technologies.

• Drive to seek what can be improved and offer ways to fix any potential roadblocks.

• Comfort admitting what you don’t know and recognizing that feedback is part of the learning process.

• Strong ability to relay your ideas clearly verbally and in writing.

• Able to work within equitable and inclusive decision making models in moving decisions and initiatives forward.

Skills and experiences that are preferred, but not required::

• Experience working at an agency.

• Experience working with or at non-profits or political/issue campaigns.

• Basic understanding of pixels and pixel management.

• Experience with project management tools such as Asana, Basecamp, Trello, or Jira.

Salary and benefits::

• This is an exempt, unionized position, represented by the Washington-Baltimore News Guild. The salary for this position is $91,000. As part of M+R’s commitment to compensation equity and transparency, we have a no negotiation policy. Salary negotiations can introduce bias and perpetuate wage inequality. Staff at M+R who successfully meet their performance expectations have regular opportunities for promotion with accompanying increases in compensation.

We also offer a generous benefits package:

• A 36-hour workweek with half-day Fridays and scheduling flexibility;

• Three weeks of vacation and 17 paid sick days;

• Medical, dental, and vision benefits with premiums fully paid for by M+R for individual employees;

• 401(k) plan;

• Discretionary profit-sharing contributions;

• Annual $1,250 professional development stipend for qualified educational expenses;

• Flexible Spending Accounts for medical, dependent care, and transit;

• 11 holidays and a Mid-summer break the week of July 4;

• Exceptional paid Parental, Personal Medical & Family Caregiving leave policies.

Source: M+R careers (Lever)