Senior Director, GTM Enablement

Intercom
San Francisco, CA
On-site

Who this role is best for

A natural match if you have experience leading AI-powered GTM operations in high-velocity SaaS environments and a background in revenue systems.

Best fit for

  • Candidates with 10+ years of experience in AI-native or high-velocity SaaS environments
    — “15+ overall years of experience, 5+ years of leading enablement teams at a technology company.”
  • Candidates who can think strategically about AI integration in revenue workflows
    — “Hands-on experience operationalizing AI-powered tools and workflows across the revenue lifecycle”

Things to consider

  • Proof of eligibility to work in the U.S. is a mandatory requirement for this role.
    — “*Proof of eligibility to work in the United States is required.”
  • This role is not suitable for those expecting a traditional enablement structure or playbook.
    — “This is not a conventional enablement role.”
  • Candidates should be prepared for a hybrid work model with in-person collaboration expectations.
    — “Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture”

How to stand out

  • Emphasize experience in designing AI-native systems for revenue execution and GTM workflows
    — “Build a next-generation enablement function for an AI-native company”
  • Highlight cross-functional leadership with Product, Engineering, and RevOps teams
    — “Strong cross-functional partnership with Product, Engineering, PMM, Sales, and RevOps”
  • Showcase your ability to integrate product launches with field readiness and customer needs
    — “Integrate launch cycles, positioning, competitive intelligence, and field readiness”
  • Demonstrate expertise in shifting from training to intelligent systems for execution and productivity
    — “Build a next-generation enablement function for an AI-native company, shifting from reactive training to intelligent systems”
  • Position yourself as a change leader who can redefine revenue operations with AI-first strategies
    — “Shape how team structures, roles, workflows, and processes evolve as we move to AI-first ways of working”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • next-generation enablement function
  • AI-first ways of working
  • revenue execution systems
Typical background
15+ years of experience5+ years of leading enablement teams

Skills & requirements

Required

Revenue EnablementAi-powered SystemsOperating Model DesignAi-native ToolsCross-functional PartnershipOrganizational Change ManagementRevenue ExecutionProduct Launch CyclesGTM ExecutionSales Productivity Systems

Preferred

Ai-native Environments ExperienceHigh-velocity Product Launch Cycles

Stack & domain

Revenue EnablementAi-native EnablementSales WorkflowsOnboardingCoaching And FeedbackProduct LaunchesCustomer InteractionsKnowledge ManagementAi-powered ToolsRevenue SystemsComplex Revenue WorkflowsHigh-velocity Product Launch CyclesNext-generation GTM ExecutionPrecision Sales Productivity SystemsAi-first Ways Of WorkingChange ManagementExecutive Leadership AdvisingStrategic ThinkingCross-functional PartnershipOrganizational Change ManagementLeadershipAdvisory SkillsRevenue OperationsAI In SalesSaas Enablement

About the role

Original posting from Intercom via Greenhouse

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.

Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI.

Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

What's the opportunity? 

The next generation of revenue organizations will look very different from today's GTM teams. We're looking for a Revenue Enablement leader to help build that future, moving beyond traditional training delivery to create an AI-powered operating system that scales our revenue organization.

This is not a conventional enablement role. As AI changes how products are sold, how reps learn, and how work gets done, you'll define the right balance of human and AI effort across our go-to-market teams and design the team and workflows to match.

What will I be doing? 

Building the future of revenue execution

Build a next-generation enablement function for an AI-native company, shifting from reactive training to intelligent systems that improve execution, productivity, and customer outcomes

Design scalable operating models that keep pace with fast product and GTM cycles

Embedding AI across the revenue lifecycle

Identify high-impact opportunities in sales workflows, onboarding, coaching and feedback, product launches, customer interactions, and knowledge management

Work with RevOps, Product, and Engineering to deploy AI-native tools, and drive adoption across Sales, Solutions, Partnerships, and Customer Success

Connecting product to field readiness

Integrate launch cycles, positioning, competitive intelligence, and field readiness so revenue teams can pivot quickly as products and customer needs evolve

Leading organizational change

Shape how team structures, roles, workflows, and processes evolve as we move to AI-first ways of working

Lead change management, and advise executive leadership on the long-term strategy for revenue execution

What skills do I need? 

15+ overall years of experience, 5+ years of leading enablement teams at a technology company. 

Track record building or evolving enablement, GTM operations, or revenue systems functions in high-velocity SaaS or AI-native environments

Mastery of strategic revenue systems, including:

Complex revenue workflows

High-velocity product launch cycles

Next-generation GTM execution

Precision sales productivity systems

Hands-on experience operationalizing AI-powered tools and workflows across the revenue lifecycle

Strong cross-functional partnership with Product, Engineering, PMM, Sales, and RevOps

Ability to combine systems thinking with fast execution

Experience leading complex organizational change

We're intentionally looking beyond traditional enablement backgrounds. Strong candidates may come from GTM strategy and operations, commercialization, product operations, AI workflow design, or product-led GTM.

You might be a fit if you:

Think in systems and adapt quickly

Thrive in ambiguity and enjoy building where no playbook exists

Believe AI will fundamentally reshape how revenue organizations operate

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $310,000 - $332,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).  

#LI-Hybrid

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. 

Policies 

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.  

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Source: Intercom careers (Greenhouse)

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