Enterprise SaaS professionals with event execution experience will find this strategic and collaborative role in North America.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Workato
About Workato
Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
Business Insider named us an “enterprise startup to bet your career on”
Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz ranked us the #1 best company for remote workers
Responsibilities
We are looking for an exceptional Senior Field Marketing Manager to own and drive our North America field marketing strategy. In this role, you will lead the strategy, planning, and execution of high-impact field marketing programs — trade shows, executive-level programs, and regional activations — that connect Workato sales and leadership with prospects, customers, partners, and our developer community to drive new logos, accelerate deals, expand accounts, and fuel pipeline.
In this role, you will also be responsible to:
Owning the strategy and end-to-end execution of events, experiences and executive program calendar across North America aligning investment to pipeline and revenue priorities
Partner closely with sales and extended teams including Demand Generation, Product Marketing to ensure the right implementation of programs to drive pipeline and ROI
Designing and leading executive briefings, roundtables, and account-based field programs in close partnership with sales leadership and the ABM team
Building and scaling our sales enablement event motion, including training, webinars, and workshops that arm sellers to drive pipeline for core sales team.
Leading regional field activations — dinners, sponsorships, and co-branded events with partners and customers — from concept through measurable results
Managing relationships with internal stakeholders, agencies, and vendors to deliver seamless, on-brand event experiences, negotiating contracts and holding partners accountable to scope and budget
Setting the standard for post-event reporting and pipeline attribution, delivering insights and recommendations to sales and marketing leadership
Building and maintaining the North America field marketing calendar and strategy, keeping cross-functional teams aligned and prioritized
Mentoring and providing guidance to field marketing associates/coordinators supporting program execution
Acting as a strategic advisor to regional sales leaders, translating pipeline and account goals into targeted field marketing plans
Requirements
Qualifications / Experience / Technical Skills
5–8+ years of B2B field marketing, event marketing, or demand generation experience, ideally in enterprise SaaS
Proven track record designing and executing regional marketing programs that measurably contributed to pipeline and bookings targets
Experience owning a field marketing budget, including forecasting, vendor negotiation, and ROI reporting
Demonstrated success planning and running executive-level programs (briefings, roundtables, advisory events) for enterprise audiences
Working knowledge of account-based marketing (ABM) principles and experience partnering with ABM and sales teams on account-level strategy
Proficiency with Salesforce, Marketo, and event platforms such as Cvent; comfort working with pipeline and attribution reporting
Experience managing or mentoring junior team members or coordinators is a plus
Willingness to travel across North America as needed to support events (approximately 25–40%)
Soft Skills / Personal Characteristics
Strategic thinker who can also roll up their sleeves to execute flawlessly under tight timelines
Confident, credible communicator who can influence and align senior sales and marketing stakeholders
Highly organized program manager comfortable owning multiple concurrent, high-visibility initiatives
Data-driven approach to measuring program impact and making the case for continued or reallocated investment
Collaborative operator who builds trust quickly with global, cross-functional teams, partners, and vendors
(REQ ID: 2980)
Source: Workato careers