Senior Financial Analyst, GTM Business Partner

Armadin
Palo Alto, CA
On-siteCareer-pivot friendly

Who this role is best for

Strong fit for candidates with SaaS or B2B enterprise software experience who can build and manage complex financial models and automate processes.

Best fit for

  • Candidates with SaaS or B2B enterprise software experience and a track record in managing sales compensation structures
    — “Experience scaling a sales organization (10 → 75+ reps) in high-growth SaaS or B2B enterprise software with complex deal mechanics”
  • Candidates who have independently managed financial processes in fast-growing environments and built real-time dashboards
    — “Startup operator mentality: works independently in fast-growing environments, comfortable with ambiguity and evolving processes”
  • Candidates with advanced Excel and automation skills who can translate financial data into strategic narratives
    — “Translates unit economics into executive narratives, builds trust with GTM leaders, and holds sales accountable to their number”

Things to consider

  • In-office presence in Palo Alto is required despite potential flexibility in other areas
    — “In-office in Palo Alto, CA”
  • The role involves significant collaboration with Sales and Marketing leaders, requiring cross-functional fluency
    — “You'll partner directly with our Sales and Marketing leaders”

How to stand out

  • Highlight experience with sales forecasting models and scenario planning in your resume and interview responses
    — “Build multi-scenario sales forecasts (base/upside/downside); forecast headcount impact”
  • Demonstrate your ability to reconcile CRM data with accounting systems and explain revenue variances
    — “Reconcile CRM bookings (Hubspot/Salesforce) to accounting; ensure revenue recognition and billings align”
  • Showcase your automation skills, particularly in commission calculations and real-time dashboards
    — “Automate commission calculations and payouts (Excel models or Salesforce/Clari)”
  • Emphasize your ability to define financial standards and playbooks for scalable operations
    — “Define financial standards, cadences (weekly pipelines, monthly forecasts, quarterly reviews), and playbooks for scalable FP&A operations”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • accurate financial reporting
  • effective budget management
  • supporting strategic decisions
Typical background
financial analyst experiencesales operations background

Skills & requirements

Required

Financial AnalysisForecastingSales OperationsCommission ManagementBudget ControlSpreadsheet ModelingFinancial Reporting

Preferred

Saas ExperienceSales And Marketing Knowledge

Stack & domain

Financial AnalysisForecastingSales Metrics And DashboardsReconciliationCommission PayoutsT&E RequestsSales Forecasting ModelsAutomationFinancial StandardsFP&A OperationsSales Tools (salesforce, Hubspot)CommunicationTeamworkLeadershipFinanceSalesMarketing

About the role

Original posting from Armadin via Ashby

About Us

At Armadin, we're a group of engineers, researchers, and security researchers on a mission to redefine what proactive security can do in the AI era. Cyberattacks are becoming autonomous and relentless and we believe defending against threats before they materialize is one of the most powerful ways to protect the institutions the world depends on.

We're building autonomous proactive security from the ground up, reinforcing the tradecraft of elite security practioners into purpose-built security models and agents that discover risk and remediate it before organizations are breached.

Led by Kevin Mandia, founder of Mandiant ($5.4B exit to Google), our team brings together researchers and engineers from Google, xAI, Meta, Stanford, Georgia Tech, Waterloo, Berkeley, and MIT to reinvent security for an adversary that never sleeps.

Role Overview

As Sr Financial Analyst for GTM, you'll own the financial engine of our GTM organization. You'll manage top-line revenue and bookings, oversee commissions and incentive structures, track and control GTM OpEx (travel & expenses by region), and forecast with the precision that informs hiring, compensation, and strategic decisions.

You'll partner directly with our Sales and Marketing leaders. You'll need to speak their language: understand territory dynamics, compensation mechanics, and contract structures. You'll also need to own the spreadsheets: build models, analyze actuals vs. forecast, and explain variance to leadership.

What You'll Do

Own Sales Revenue & Bookings Management

  • Maintain source of truth for sales metrics and dashboards (ARR, TCV, bookings, pipeline by stage, win rates, conversion rates, deal size, sales cycle)
  • Reconcile CRM bookings (Hubspot/Salesforce) to accounting; ensure revenue recognition and billings align
  • Forecast quarterly/annual bookings by region (East/West) and product line, updated monthly with wins and pipeline movement

Manage Sales Commissions & Incentive Structures

  • Oversee accurate, timely monthly/quarterly commission payouts
  • Model how commission structure changes affect rep behavior and margins
  • Investigate and settle commission disputes
  • Track commission expense vs. budget and forecast burn as headcount scales

Control & Forecast GTM OpEx

  • Approve T&E requests within policy; track spend by region, team, and role; flag anomalies
  • Forecast T&E growth with headcount and new regions; partner with operations to optimize policy and resource allocation
  • Report monthly on T&E vs. budget, accrued commissions, and total sales operations cost

Build & Maintain Sales Forecasting Models

  • Build multi-scenario sales forecasts (base/upside/downside); forecast headcount impact; conduct monthly variance analysis
  • Model cost of sales (CAC, commission, T&E) and pricing scenarios against bookings and margins
  • Partner with Sales Leadership on Strategic Decisions including regular presentations to the VP of Sales, CEO, and CFO to inform territory design, pricing strategy, compensation changes, and hiring plans.
  • Analyze customer/segment economics (retention, margin, expansion potential)
  • Present sales performance to board and leadership (actual vs. quota, bookings trends, forecast, commission expense)

Build Systems & Standards as We Scale

  • Define financial standards, cadences (weekly pipelines, monthly forecasts, quarterly reviews), and playbooks for scalable FP&A operations
  • Automate commission calculations and payouts (Excel models or Salesforce/Clari)
  • Build real-time sales dashboards for leadership and reps to track quota progress

What You'll Bring

  • 5–7 years GTM finance or FP&A; SaaS background valuable
  • Fluent in sales language: bookings, revenue, ARR, ACV, commission mechanics, and sales rep economics
  • Advanced Excel, SQL/API, and automation skills; can build complex models and dashboards
  • Startup operator mentality: works independently in fast-growing environments, comfortable with ambiguity and evolving processes
  • Translates unit economics into executive narratives, builds trust with GTM leaders, and holds sales accountable to their number

Even Better With

  • Experience scaling a sales organization (10 → 75+ reps) in high-growth SaaS or B2B enterprise software with complex deal mechanics
  • Background designing or managing commission structures and incentive alignment
  • Proficiency with sales tools (Salesforce, HubSpot); can pull data and build dashboards
  • Exposure to financial forecasting models and scenario planning
  • Established relationships with GTM leaders across sales, marketing, or customer success

Location

In-office in Palo Alto, CA

Benefits & Perks | FTE

🏥 Full Health, Dental, & Vision Coverage

📈 Meaningful Equity Ownership

🥙 In-Office Meals

✂️ Haircuts at the Office

🎉 Company Sponsored Conferences & Events

💸 401(k), HSA, and FSA Plans

🌴 Flexible PTO

Source: Armadin careers (Ashby)

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