A natural match if you have cross-functional leadership experience in crypto or fintech and a track record of owning business KPIs.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Binance via Greenhouse
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Responsibilities
Own market marketing strategy and annual planning.
Drive business KPIs including registrations, FTT, MAU, trading activity and revenue growth.
Own marketing budget allocation and prioritization.
Identify the highest-impact growth opportunities.
Lead cross-functional planning across Product, PR, Community, CRM, Paid and regional teams.
Define market priorities and GTM direction.
Mentor and coordinate the local marketing team.
Represent the market in regional planning and business discussions.
Requirements
7+ years in Growth, Product Marketing or Commercial Marketing.
Strong analytical and commercial mindset.
Experience owning business KPIs.
Experience leading cross-functional initiatives.
Leadership potential with the ability to grow into a Market Lead role.
Crypto, fintech or tech experience is a strong advantage.
Native Russian and strong English communication skills.
Why Binance
Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Source: Binance careers (Greenhouse)