Geared toward B2C marketing professionals comfortable with data-driven lifecycle strategies, this role suits candidates with experience in consumer apps and automation tools, and who can work in-person in Austin.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from inKind via Greenhouse
Job Title: Senior Growth Marketer
Austin, TX, In Office
Own retention for the millions of diners who use inKind
Food is at the center of culture, hospitality, and daily life across the planet. At inKind, we're building a new way to help restaurants thrive, built by restaurateurs for restaurateurs. We power the relationship between millions of diners and over 10,000 restaurants.
We are looking for a Senior Growth Marketer at inKind who can own user engagement and lifecycle development You'll combine consumer marketing instincts with strong data and technology fluency to decide what we say, to whom, through which channels, and when, to drive results.
Our team has a builder-first mindset, leveraging Braze and Snowflake to turn rich user data into personalized, lifecycle-driven marketing. You will own the engagement and lifecycle strategy across in-app, communications, and 3PD platforms. You will build a marketing program where automated agents are deeply integrated into operations. You'll work daily with designers, engineers, analysts, and other cross-functional team members.
What You'll Work On
Big picture, your job is simple - increase user LTV. How you’ll do it:
Engagement Strategy
Own the engagement and lifecycle roadmap, from hypothesis and segmentation to creative and execution to results and measurement to iteration and optimization to continual audit and enhancement over time
Define lifecycle stages (active, lapsing, high-value, dormant) using behavioral data and turn them into programs that improve engagement and user value
Write creative briefs and project plans that our automation and creative teammates can build from
Experimentation and Analytics
Build your own cohorts and segments, and read your own dashboards without waiting on an analyst
Design and ship experiments end to end (hypothesis, segment, creative, measurement, iteration and optimization), then productionalize what works
Develop process and tools to track experiments more effectively across campaigns and channels
Agent-Driven Marketing
Create the playbooks, infrastructure, prompts, and documentation that agents use to run campaigns safely
Set the guardrails (rules, approval steps, and monitoring) for campaigns that agents run
Use AI tools in your own daily workflow and help the team do the same
Minimum Qualifications
5+ years of B2C marketing experience, ideally for a consumer app
Experience running lifecycle marketing across multiple channels
Demonstrated experience designing and shipping experiments end to end
Comfort analyzing large datasets
Can build cohorts and segments from raw data, analyze results independently, and explain them to non-analysts
Hands-on use of AI tools in your workflow, and the ability to tell us which ones and how
Preferred Qualifications
Startup experience
Experience with a CEP such as Braze, Iterable, or Customer.io (the thinking matters more than the tool)
Experience running paid retargeting to reactivate lapsed diners.
Background in consumer marketplaces, rewards, restaurants, or hospitality
SQL familiarity or experience working with a cloud data warehouse (Snowflake, Redshift, BigQuery)
Experience working alongside engineers on automated or data-driven marketing systems
Some of Our Benefits
Exciting opportunities at the forefront of restaurant technology
Generous PTO and company holiday policy + company-paid Short Term Disability
100% employer-covered health and dental insurance; higher-tier and dependent coverage options available
Vision plan available at employee cost
Child care benefits and generous parental leave
Dog-friendly Austin office with great views of downtown
Daily lunches and snacks for in-office team members
Salary
$130,000 - $180,000 DOE
Who we are:
inKind connects passionate diners with exceptional restaurants across the country. inKind partners with thousands of restaurants and has millions of users who want to discover great places, dine confidently, and earn meaningful rewards.
Through the inKind app, guests earn 20% back every time they dine, turning everyday meals into something more rewarding. From celebrated restaurant groups like José Andres and Michael Mina to beloved neighborhood favorites, inKind helps diners explore the best restaurants in town while supporting the restaurants and chefs who shape how their cities eat.
Rooted in hospitality and built on a win-win philosophy, inKind exists to help great restaurants thrive while inspiring guests to dine out more often. Every meal creates value on both sides of the table, empowering diners to savor more while strengthening the restaurant community.
inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability status, veteran status, or any other protected category have no bearing on our hiring decisions.
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Source: inKind careers (Greenhouse)