Best suited to candidates with hands-on B2B SaaS lifecycle marketing experience, working in a high-performance team environment in Sofia.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Payhawk via Greenhouse
Company Mission
Payhawk is one AI-powered spend management platform for scaling businesses — corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature — and we hire the top 1% of talent in every function to keep building it that way.
Why Payhawk
Payhawk, where the bold builders make an impact.
We're not a family, we're a high-performance team — and that's deliberate. We debate, ideate, and push each other to be better, because the best ideas come from direct feedback. We've already made history as Bulgaria's first unicorn, but the ambition doesn't stop there: if you want to grow fast - own it; do not wait for it.
Give: Honest opinions, real ownership, a focus on outcomes.
Get: A front-row seat to a market leader in one of the fastest-moving industries.
The role, in one line
As Payhawk’s first lifecycle marketing hire, you will build email from zero into a channel for nurturing prospects and retaining customers. This is a senior individual-contributor role reporting to the VP Growth Marketing, with plans to build a team within 12 to 18 months.
What you will own
Build and run renewal and retention campaigns that protect and grow our existing customer base.
Launch and manage lead-nurture tracks for prospects who are not yet sales-ready.
Launch and manage opportunity-nurture tracks that expand the scope of deals and increase win rates.
Expand into upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes (case studies, referrals and NPS).
Align campaigns with each region’s pipeline and retention targets, working directly with regional marketing leads.
Partner with marketing operations so that every campaign is tracked and reported accurately.
Own all external customer email communications. Support and Product Marketing will still start their own service and product updates, and you will manage the overall flow and the sending.
What you will need
Must-have
Senior lifecycle marketing experience in B2B SaaS, with hands-on experience building nurture, onboarding, retention or win-back programmes from scratch
Deep, hands-on expertise with a marketing automation platform end to end, covering segmentation, journey and workflow building, and reporting, not just template design
Comfort being the first and only person in the role, building with no existing playbook or team to inherit
Strong cross-functional collaboration skills, as you will work closely with regional marketing, ABM, partnerships and marketing operations
A track record of using retention and expansion metrics (NRR, GRR, churn) to guide campaign strategy, not just open and click rates
Nice-to-have
Experience building these programmes from scratch more than once
What you will get
Recharge properly — 30 days of paid holiday
Change the view — a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona
Win together, celebrate together — regular team-wide events that are actually worth showing up to
Covered, properly — additional medical care
Stay in the game — a sports card, fully funded, for the gym, classes, or your sport of choice
Commute easily — a monthly travel allowance that covers getting to and from the office
Use what you build — hands-on access to the actual product you're hiring people to help build
Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Source: Payhawk careers (Greenhouse)