Senior Manager - AODM Sales Activation

American Express
New York, NY
On-site

Who this role is best for

Best suited to candidates with experience in merchant-facing campaign execution working in customer marketing or loyalty programs.

Best fit for

  • Candidates with experience managing end-to-end campaign execution for large-scale merchant portfolios
    — “Own sales-specific activation and campaign execution from verbal win and handoff through submission, launch, and post-campaign reporting.”
  • Candidates who excel in translating high-level campaign goals into operational requirements
    — “Translate agreed campaign objectives into clear, executable requirements, identifying dependencies, risks, and operational considerations.”
  • Candidates with strong cross-functional coordination skills and stakeholder alignment experience
    — “Align cross-functional stakeholders on campaign requirements, responsibilities, dependencies, and delivery timelines.”

Things to consider

  • US employment eligibility is mandatory due to no visa sponsorship being offered for this role
    — “Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.”
  • The role involves managing complex stakeholder relationships across multiple teams
    — “Build strong working partnerships with Marketing Operations, Product, Analytics, Legal, Finance, Sales, and other teams critical to successful campaign delivery.”

How to stand out

  • Highlight experience in managing both high-touch and scaled campaign execution models
    — “Ability to adapt between high-touch campaign management and efficient, scaled execution models while maintaining a consistently high standard of delivery.”
  • Emphasize your track record of ensuring accurate and compliant campaign submissions
    — “Manage submissions, ensuring all campaign information is complete, accurate, compliant, and submitted within required timelines.”
  • Showcase your ability to identify and resolve campaign risks and blockers proactively
    — “Proactively identify, escalate, and resolve issues that could affect campaign timing, quality, customer experience, or performance.”
  • Demonstrate your capability to deliver actionable performance insights to stakeholders
    — “Partner with Analytics to define reporting requirements and deliver clear, accurate, and actionable campaign performance reporting.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful campaign launches
  • high-quality merchant experience
  • strong cross-functional partnerships
Typical background
sales enablementcampaign managementconsultative selling

Skills & requirements

Required

Project ManagementCampaign ManagementSales EnablementSales ReadinessConsultative SellingCampaign StrategyOffer StructureCustomer TargetingMerchant Data RequirementsOffer Creative/copyCampaign SubmissionExecution ContactCampaign Lifecycle ManagementCross-functional CollaborationCampaign Performance ReportingCampaign Optimization

Preferred

Amex OffersAmex Ads

Stack & domain

LeadershipCommunicationProject ManagementCampaign ManagementSales EnablementRisk ManagementCollaborationProblem SolvingDecision MakingTeamworkCustomer ServiceData AnalysisReportingFinanceSalesMarketing

About the role

Original posting from American Express

The AODM Sales Activation Senior Manager will own merchant consultation, sales enablement, sales readiness, and sales execution activities for Amex Offers and Amex Ads engagements across Sales accounts and the scaled merchant portfolio.

Own sales-specific activation and campaign execution from verbal win and handoff through submission, launch, and post-campaign reporting.Partner with sales leads (and internal stakeholders) to provide consultative guidance on campaign strategy and design, including offer structure, Customer targeting, Merchant data requirements/considerations, offer creative/copy, and associated terms and conditions.Translate agreed campaign objectives into clear, executable requirements, identifying dependencies, risks, and operational considerations.Manage submissions, ensuring all campaign information is complete, accurate, compliant, and submitted within required timelines.Secure required merchant inputs, including approvals, creative assets, campaign details, data, and other launch-critical materials.Serve as the primary execution contact for merchants, providing clear guidance, status updates, and proactive management of expectations throughout the campaign lifecycle. Proactively identify, escalate, and resolve issues that could affect campaign timing, quality, customer experience, or performance.Coordinate responses to merchant questions and remove execution blockers by engaging the appropriate subject-matter experts and delivery teams.Ensure campaigns are delivered consistently and to a high standard, creating seamless, responsive, and high-quality merchant experience from consultation through completion.Build strong working partnerships with Marketing Operations, Product, Analytics, Legal, Finance, Sales, and other teams critical to successful campaign delivery.Align cross-functional stakeholders on campaign requirements, responsibilities, dependencies, and delivery timelines.Track deliverables against agreed milestones, drive ownership and accountability, and proactively follow up on outstanding actions.Identify, assess, and escalate risks, blockers, and unresolved dependencies that could affect campaign timing, quality, or performance.Facilitate clear, timely communication across stakeholders to support alignment, effective decision-making, and seamless execution.Partner with Analytics to define reporting requirements and deliver clear, accurate, and actionable campaign performance reporting.Monitor campaign performance throughout the lifecycle, identifying emerging trends, execution issues, and potential performance risks.Collaborate with Sales to identify, evaluate, and support campaign optimization opportunities.Coordinate the investigation and resolution of performance-related issues, engaging the appropriate cross-functional teams as needed.Ensure post-campaign reporting, insights, and agreed deliverables are completed accurately and within committed timelines.Capture execution learnings, performance drivers, and improvement opportunities to strengthen future campaign design and delivery.

Strong project, campaign, and delivery-management skills, with a demonstrated ability to manage work from initial handoff through launch and post-campaign reporting.Knowledge of Amex Offers or comparable customer marketing, loyalty, advertising, or promotional campaign programs.Experience working with Merchant/Advertiser, Cardmember/Consumer, or other customer data to support campaign targeting and execution.Excellent organizational skills and attention to detail, with a disciplined approach to managing campaign requirements and deliverables.Ability to manage multiple concurrent campaigns, deadlines, priorities, and cross-functional dependencies.Strong merchant and client communication skills, including the ability to manage expectations and navigate complex stakeholder relationships.Demonstrated ability to build effective partnerships and coordinate delivery across cross-functional teams.Sound judgement in identifying, assessing, resolving, and escalating risks, issues, and execution blockers.Data-driven approach to monitoring campaign performance, evaluating operational effectiveness, and identifying improvement opportunities.Ability to adapt between high-touch campaign management and efficient, scaled execution models while maintaining a consistently high standard of delivery. 

Additional Details

Visa Sponsorship: Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position. 

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Source: American Express careers

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