Senior Manager, Field Marketing

Who this role is best for

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Skills & requirements

About the role

SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

SonicWall is hiring a Senior Manager Field Marketing, APJ to own the planning, development, and execution of all marketing activities across the region - both direct and indirect through resellers and distributors.

This role will partner closely with regional sales leadership to build a marketing plan that supports the region's revenue goals, and own both the strategy and hands-on execution across the full marketing mix - digital campaigns, social, webcasts, events, and PR - along with the analysis that proves what's working.

We're a small, tightly-knit team and we're looking for someone energetic and entrepreneurial who thrives working autonomously but genuinely enjoys collaborating - building relationships across countries, continents, and cultures with a strong team spirit.

Responsibilities include:

To-and-Through Partner/Channel Marketing:

Serve as the primary marketing point of contact for partners and distributors across APJ

Deliver marketing enablement and trainings for partners and their sales teams

Plan, budget, and track execution of MDF-funded activities, with regular ROI reporting

Drive adoption of joint marketing programs with partners

Direct Marketing/Demand generation

Plan and execute demand generation programs across digital, events, and content - with clear pipeline targets

Develop new customer case studies and video testimonials in partnership with sales

Act as the regional marketing liaison for the sales team and suppliers

Lead and develop a team of two field marketers based in India and Japan, setting priorities and coaching for growth

Qualifications:

8+ years in B2B marketing, ideally including channel/partner marketing and exposure to the IT security or broader enterprise tech industry

Prior experience managing teams of 3 or more direct reports

Autonomous, structured operator who collaborates effectively with internal stakeholders and external partners to ensure flawless execution

Excellent organizational and time management skills

Results-driven, with a track record of hitting pipeline and program KPIs

Hands-on experience with marketing automation (Hubspot or similar) and Salesforce

Genuine enthusiasm for working as part of a multinational team

 

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SonicWall is an equal opportunity employer.  

We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.

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Source: Sonicwall careers (Greenhouse)