Senior Marketing Manager - Fellows

Handshake

San Francisco, CA

On-siteCareer-pivot friendly

Who this role is best for

Best suited to community-driven marketing professionals with experience in AI or expert-network platforms, working in a fast-growing tech environment in San Francisco.

Best fit for

Community-driven marketing professionals with a track record in B2C or expert-network platforms
— “B2C or marketplace experience, such as social media, ecommerce, or community platforms like Reddit, Discord, or Facebook Groups, or gig, creator, or expert-network communities”
Candidates who can build long-term advocacy programs and manage complex community relationships
— “Design programs that turn Fellows into long-term advocates and serve as Handshake's everyday voice to that community”
Individuals with strong crisis communication and negative sentiment management skills
— “Lead crisis communication and negative-sentiment response to protect Fellow trust when issues surface”

Things to consider

The role requires consistent communication with Fellows across all stages of their engagement
— “Serve as Handshake's everyday voice to that community, in good moments and in hard ones”
Candidates must be based in San Francisco due to the in-office benefits listed
— “Remote & Office: Internet, commuting, and free lunch/gym in our SF office”

How to stand out

Highlight experience in creating advocacy programs for expert or user communities
— “Design and run programs such as the STAR Fellows program, the Fellow referral program, and a Fellow advisory board”
Showcase your ability to write clear, consistent, and trusted messaging for external audiences
— “Write content and email communications to give Fellows clear, consistent updates in a voice they trust”
Demonstrate your experience in managing community sentiment and resolving conflicts
— “Lead crisis communication and negative-sentiment response to protect Fellow trust”
Emphasize your track record in aligning with technical teams to ensure messaging accuracy
— “Partner closely with the AI team to keep Fellow messaging accurate and grounded in what Fellows need”

Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Build and grow Fellow community
Design and run Fellow programs

Typical background

MarketingCommunity ManagementProduct Marketing

Skills & requirements

Required

Community ManagementCrisis CommunicationProgram DesignContent CreationEmail Marketing

Preferred

Product MarketingB2C Marketing

Stack & domain

Community ManagementSocial EngagementProgram-buildingProduct MarketingContent CreationEmail MarketingCommunicationTeamworkProblem-solvingMarketingAI

About the role

Original posting from Handshake via Ashby

ABOUT HANDSHAKE
Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions.
In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We've grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.
Why join Handshake now:
Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions
Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders
Build a massive, fast-growing business with billions in revenue
About Handshake AI
Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs, working on their most complex data at the largest scale.
ABOUT THE ROLE
Handshake is hiring a Senior Marketing Manager to build and grow our community of Fellows, the experts who power Handshake AI's data work. You will design programs that turn Fellows into long-term advocates and serve as Handshake's everyday voice to that community, in good moments and in hard ones. This is a program-building and community role first, with product marketing skills as a supporting lens.
Community & Social Engagement: Own Fellow community management and social engagement to keep Fellows supported, heard, and connected to Handshake
Crisis Communication: Lead crisis communication and negative-sentiment response to protect Fellow trust when issues surface
Fellow Programs: Design and run programs such as the STAR Fellows program, the Fellow referral program, and a Fellow advisory board to turn Fellows into advocates for Handshake
Engagement & Retention: Develop creative ideas to increase Fellow engagement and retention, and track what moves them
Content & Email: Write content and email communications to give Fellows clear, consistent updates in a voice they trust
AI Team Partnership: Partner closely with the AI team to keep Fellow messaging accurate and grounded in what Fellows need
YOU HAVE
Experience in consumer-facing or community-driven marketing
Experience engaging and growing an online community
Creative approach to designing programs that turn users into advocates
Consumer-facing writing and marketing instincts, including content and email
Sound judgment handling negative sentiment and crisis communications
Strong communication and collaboration skills across teams
Excitement for Handshake's mission and the AI economy
Bonus Points
Product marketing experience, including messaging and positioning
B2C or marketplace experience, such as social media, ecommerce, or community platforms like Reddit, Discord, or Facebook Groups, or gig, creator, or expert-network communities
Interest in AI and the people who train and evaluate it
WE OFFER
Handshake delivers benefits that help you feel supported and thrive at work and in life.
The below benefits are for full-time US employees.
🎯 Ownership: Equity in a fast-growing company
💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching
🍼 Family Support: Paid parental leave, fertility benefits, parental coaching
💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
📚 Growth: $2,000 learning stipend, ongoing development
💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office
🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days
🤝 Connection: Team outings & referral bonuses
Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers http://joinhandshake.com/careers.

Source: Handshake careers (Ashby)