Best suited to candidates with experience in Fintech or Web3, working in a remote-first environment with a focus on marketing strategies in African markets.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Binance via Greenhouse
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Responsibilities:
Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
Own retention marketing strategies, and own the lifecycle campaigns
Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
Help shape the Binance brand in key African Markets
Report on the effectiveness of campaigns and provide data-driven recommendations
Requirements:
5+ years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
Must have a strong interest and knowledge in crypto/blockchain/technology
Fluency in English is a must
Must be able to work independently
A university degree relating to Marketing is a plus
Strong coordination skills and strategic mindset for marketing
Familiarity with online and offline marketing avenues such as social media, community management, and event management
Proven experience in growing and managing user base
Why Binance
Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Source: Binance careers (Greenhouse)