Best suited to candidates with hands-on TV media buying experience working in enterprise and mid-market advertising.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Tatari via Greenhouse
Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.
That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (Best Connected TV Platform), AdExchanger (Most Innovative TV Advertising Technology), and Business Insider (Hottest AdTech Companies). Tatari has also been recognized as the Best Place to Work by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.
Tatari is growing, and we're looking for a Senior Media Manager to join the team to support our Enterprise and Mid-Market accounts. In this role, you will use the knowledge and experience you’ve had at previous media or tech companies and leverage the latest technology and measurement utilized at Tatari to plan, buy and optimize our clients’ streaming and linear TV campaigns.
This role is a hands-on, in-platform media buying role where you’ll plan, buy, optimize, and manage campaigns day to day across multiple clients. On the Enterprise side, you’ll partner with large, established brands that run sophisticated, full-funnel marketing strategies and treat TV as a core part of their media mix, driving continued growth through scaled, performance-focused advertising. On the Mid-Market side, you’ll manage and scale mid-sized brands that are new to TV or looking to expand their linear and streaming efforts. These clients focus on lower-funnel KPIs while increasingly investing in upper-funnel brand building, and they often start with weekly remnant and ROS buying while setting their sights on sports, sponsorships, premium inventory, and upfront deals over the long term.
Qualifications
5-8+ years of experience with TV/Video media buying, planning, and platform/programmatic trading. Direct Response experience a bonus, but not required
Understand linear TV and streaming inventory (you should be very familiar with networks, publishers, programs, shows, personalities, and media calendar), pricing, and ability to build insightful and strategic media plans
Experience negotiating and purchasing sports and high-premium placements (e.g., live events, tentpole programming, sponsorships, etc.), with a strong understanding of how to evaluate value, secure inventory, and manage pricing in competitive, high-demand environments
Experience optimizing media buys based on performance outcomes and KPIs
Understanding of marketing strategy, sales funnel KPIs, and how media, programmatic, data, measurement, and technology fit into the full picture
Advanced presentation and communication skills. You are a strong communicator, both verbally and written, with the ability to blend quantitative analysis and creative thinking to present recommendations to clients and internal stakeholders
You appreciate tech, product, engineering, data and analytics, and are comfortable and quick at learning software and systems (i.e. Tatari’s proprietary buying platform)
Curiosity and fluency in using AI tools to work smarter, such as accelerating research, reporting, and client deliverables, with sound judgment on when and how to apply them
Excellent analytical and troubleshooting skills, including intermediate to advanced skills in Excel and/or Google Sheets
Detail-oriented and organized, with the ability to manage multiple workflows simultaneously
Benefits
Total compensation ($90,000-$120,000)
Equity compensation
Health insurance coverage for you and your dependents
401K, FSA, and commuter benefits
$150 monthly spending account
$1,000 annual continued education benefit
$500 Newbie Productivity Perk
Unlimited PTO and sick days
Monthly Company Wellness Day Off
Snacks, drinks, and catered lunches at the office
Team building events
Hybrid RTO of 2 days per week in office
At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
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Source: Tatari careers (Greenhouse)