Senior paid marketing manager

Writer
San Francisco +1 more
Hybrid

Who this role is best for

Candidates with enterprise marketing experience and AI-driven campaign expertise will find this role in a fast-growing AI platform with a focus on cross-functional collaboration and ABM strategies.

Best fit for

  • Candidates with a track record in enterprise sales cycle support and ABM strategies
    β€” β€œDevelop and execute account-based marketing strategies that target enterprise accounts”
  • Candidates with cross-functional collaboration experience across marketing, sales, and product teams
    β€” β€œExperience working cross-functionally with marketing, sales, and product teams”

Things to consider

  • This role demands deep familiarity with enterprise sales cycles and ABM nuances
    β€” β€œStrong understanding of enterprise sales cycles and how paid media supports them”

How to stand out

  • Highlight AI-driven personalization and enterprise campaign optimization in your resume
    β€” β€œUse AI tools to personalize campaigns and scale them efficiently”
  • Showcase your ability to align paid media with lifecycle and brand initiatives
    β€” β€œCollaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives”
  • Demonstrate experience managing agency and vendor relationships effectively
    β€” β€œManage agency and vendor relationships”
  • Emphasize hands-on experience with major ad platforms like Google Ads and LinkedIn
    β€” β€œProficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others)”
  • Quantify your impact on ROI, pipeline, and revenue in past roles
    β€” β€œAnalyze campaign performance and report on ROI, pipeline, and revenue impact”
Pace Β· SteadyCollaboration Β· HighAutonomy Β· MediumDecision Impact Β· Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Built and managed successful paid marketing programs
  • Supported enterprise sales cycles with effective marketing
Typical background
5+ years of experience in paid marketingExperience with ABM and enterprise-focused campaigns

Skills & requirements

Required

Paid Media ManagementAccount-based MarketingEnterprise Sales CyclesCross-functional Collaboration

Preferred

AI Personalization

Stack & domain

AIABMEnterprise Sales CyclesGoogle AdsLinkedinMetaAd PlatformsAnalytical Skills

About the role

Original posting from Writer via Ashby

πŸš€ About WRITER

WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI.

Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI.

πŸ“ About the role

WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy.

The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.

This position reports to the director of lifecycle marketing.

πŸ¦ΈπŸ»β€β™€οΈ What you’ll do

  • Build and manage paid marketing programs across social, search, and display channels
  • Use AI tools to personalize campaigns and scale them efficiently
  • Develop and execute account-based marketing strategies that target enterprise accounts
  • Partner with sales to support long enterprise sales cycles
  • Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives
  • Set up and optimize targeting, bidding, and budget allocation
  • Analyze campaign performance and report on ROI, pipeline, and revenue impact
  • Manage agency and vendor relationships

⭐️ What you need

  • 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns
  • Experience using AI to personalize or scale marketing programs
  • Strong understanding of enterprise sales cycles and how paid media supports them
  • Experience working cross-functionally with marketing, sales, and product teams
  • Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others)
  • Strong analytical skills β€” you turn campaign data into budget and targeting decisions
  • Communicates clearly across marketing, sales, and product, and keeps stakeholders aligned on goals and results

🍩 Benefits & perks (US Full-time employees)

  • Generous PTO, plus company holidays
  • Medical, dental, and vision coverage for you and your family
  • Paid parental leave for all parents (16 weeks)
  • Fertility and family planning support
  • Early-detection cancer testing through Galleri https://www.galleri.com/partner/writer
  • Flexible spending account and dependent FSA options
  • Health savings account for eligible plans with company contribution
  • Annual work-life stipends for:
  • Wellness stipend for gym, massage/chiropractor, personal training, etc.
  • Learning and development stipend
  • Company-wide off-sites and team off-sites
  • Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

By submitting your application on the application page, you acknowledge and agree to WRITER's Global Candidate Privacy Notice https://writer.com/legal/candidate-privacy-notice/.

Source: Writer careers (Ashby)

Similar roles