Candidates with agency experience and expertise in both Paid Search and Social will find this senior-level role in Charlotte, NC, with a focus on client-facing leadership and cross-functional collaboration.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Silverback Strategies via Lever
Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.
We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.
Today, we’re ready to add another Senior Paid Media Manager to our team. Our new Senior Paid Media Manager will serve as a premier subject matter expert in all things related to Paid Media. You will act as a true paid channel expert, developing and managing a portfolio of Paid Media accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts.
You’ll work on a team of other Paid Media Specialists and Managers, but as the Sr. Manager, will be expected to go “above and beyond” to exemplify excellence in your work & contribute to internal initiatives like developing media best practices, disseminating industry updates, and enhancing Silverback’s overall media product. You’ll serve as a role model and mentor to your peers, and in some cases, will even directly manage 1-2 junior teammates.
The Senior Paid Media Manager is expected to work cross-functionally, finding opportunities to enhance our clients' overall digital programs through Paid initiatives and complementary strategies with other services. You'll collaborate internally with teammates in Creative, Measurement, SEO, and Client Services functions. You’ll be the true face of Paid Media for your assigned clients, and will spearhead the kickoff, development, tactical execution, and ongoing testing, optimization, and overall success of your clients’ media strategies & performance.
Here’s what we expect from our Senior Paid Media Manager.
—What You'll Do—:
Responsible for driving the strategy, innovation, and performance of multiple client Paid Media strategies
Fully “own” the success of a portfolio of a few (3-5) client accounts
Plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals
Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
Pioneer testing and deployment of “outside the box” media channels & tools
Collaborate closely with internal teammates in our Creative and Measurement teams to drive successful creative strategy/performance & analytics measurement, tag management, etc
Collaborate cross-functionally whenever appropriate (i.e. on multiservice clients) with counterparts in SEO to drive successful cross-channel marketing strategy for clients
Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
Successfully retain & even grow your assigned client portfolio through best-in-class communication, storytelling, presentation, and relationship building
Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices
Play a close role in sales enablement, including but not limited to identifying upsell/cross-sell opportunities and contributing to sales pitches, client onboardings/kickoffs, etc
Effectively delegate support tasks as appropriate to junior teammates; manage quality assurance for teammates’ work & ensure clients are receiving high-quality deliverables 100% of the time
In some cases, directly manage (i.e. act as the dedicated people manager) for 1-2 Paid Media teammates (Managers, Specialists, or Associates)
Contribute to the overall success of the Media department through proactive involvement in product development, process improvement, and direct collaboration with the Associate Directors and Senior Director of Paid Media
—What We’re Looking For—:
5+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)
Previous agency experience is a must-have!
Experience serving as the main point of contact on client engagements (at least 3+ years of client-facing experience); strong comfortability being client-facing
Strong experience driving/leading paid media account strategy
Strong testing & innovation mentality
Experience collaborating with Creative resources and contributing to creative briefs + driving paid social performance creative
Advanced proficiency with Google Analytics 4 and Google Sheets/Excel
Experience with Google Tag Manager and Supermetrics is a plus!
Strong analytical skills, technical knowledge and attention to detail
Excellent written and verbal communication skills
Eagerness to deliver under tight deadlines
Genuine curiosity that will guide the research to inform your technical work
Outstanding time management and organization skills
The ability to accept constructive criticism in a professional manner and to learn from edits
Comfort with constant personal and professional growth
—Why Silverback?—:
Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable.
Make an impact: We’re a small agency. Everybody has the opportunity to drive change and impact.
Get paid: We hire the best and pay them generously.
Do cool sh*t: From media to SEO to measurement, learn the cutting edge of what works.
—Benefits & Perks—:
Unlimited PTO
Comprehensive health, dental, and vision plans
Virtual Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
—Work Environment—:
We’re a fully remote agency with employees working across the continental United States. At Silverback, you'll be part of a remote work culture that emphasizes smooth, productive online communication.
We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.
Ad Age, Inc. Magazine and The Washington Post have named Silverback one of the best places to work in the Country and our CEO is a DIGIDAY Top Boss. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!
Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.