Aimed at experienced B2B SaaS marketing professionals who can build field marketing strategies and manage partner ecosystems in a remote-first, people-focused, mission-driven environment.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Eye Security via Ashby
About this role
We are seeking an ambitious Field Marketing Manager to establish and lead Eye Security's market presence in the Nordics region. This is our first marketing hire in a new market, giving you the unique opportunity to build marketing from the ground up in Stockholm, Sweden, and subsequently expand into Denmark and Norway.
In this role, you will own the strategic and operational foundation of marketing in the Nordics. You will develop go-to-market strategies, drive qualified pipeline, activate partner ecosystems, execute campaigns, and measure ROI. Reporting to the Head of Marketing Benelux & Nordics, you'll work independently and collaboratively with our central Marketing team, sales organization, partner network, and internal stakeholders to establish Eye Security as a trusted cybersecurity partner across the region.
What you will do
- Build market strategy: Develop a field marketing and channel strategy tailored to the Nordics. Define messaging, positioning, and tactics specific to each market.
- Plan and execute campaigns: Identify and develop marketing initiatives, including demand generation, brand awareness, partner co-marketing, and thought leadership, to drive qualified pipeline aligned with our Ideal Customer Profile.
- Own the event lifecycle: Identify and select high-value industry events and conferences. Manage all aspects from concept through execution, lead capture, follow-up, and ROI measurement.
- Localize content and messaging: Adapt Eye Security's global positioning, content, and campaigns for the Nordics market to resonate with local buyers and partners.
- Activate and manage the partner ecosystem: Develop relationships with channel partners and support them with co-marketing assets, enablement resources, and campaign planning to drive pipeline together.
- Lead and coordinate events: Represent Eye Security at industry events with commercial thinking and entrepreneurial drive. Host webinars, roundtables, and local workshops that build brand awareness and qualify leads.
- Manage agencies and vendors: Brief, oversee, and collaborate with external agencies (PR, content, demand generation) to execute campaigns effectively and on budget.
- Own the budget and reporting: Manage the Nordics marketing budget, track spend against plan, measure pipeline contribution, and report on marketing performance and ROI to leadership.
- Collaborate across functions: Work closely with Product Marketing, Sales, and the central Marketing team to ensure aligned messaging, coordinated campaign execution, and maximum market impact.
What you will need
- 5+ years of experience in B2B SaaS or IT marketing, with proven success in field marketing, partner marketing, or demand generation.
- Commercial mindset: Think strategically about pipeline impact, conversion rates, and partner activation. Demonstrate experience translating marketing activities into measurable business results.
- Go-to-market execution: Strong track record planning and launching campaigns, managing events end-to-end, and building partner programs from scratch.
- Strategic thinking: Ability to develop market entry and expansion strategies, segment audiences, and allocate resources based on ICP and pipeline potential.
- Self-starter mentality: Comfortable working independently in a new market with minimal existing structure, while staying aligned with central teams. You'll wear many hats and thrive in ambiguity.
- Partnership mindset: Experience collaborating with channel partners, sales teams, and cross-functional stakeholders to achieve shared goals.
- Language skills: Fluent in English and Swedish required.
- Hands-on project management: Excellent organizational skills, ability to manage multiple campaigns and timelines simultaneously, and comfort with operational execution alongside strategy.
- Marketing technology: Familiarity with HubSpot and marketing automation tools is a plus. Comfortable adopting and leveraging AI tools to work more efficiently.
- Cultural fit: You thrive in a people-focused culture, communicate clearly, and bring entrepreneurial energy to building something new.
What we offer
- Autonomy and impact: Build the Nordics marketing function from day one. Your work directly shapes market presence and revenue growth in a new region.
- Career growth: Transition from market builder to regional leader as we expand. Opportunity to own a strategic part of Eye Security's European growth story.
- Competitive compensation: Attractive salary and benefits package.
- Collaboration: Work with a talented central Marketing team and sales organization committed to your success.
- Company culture: Join a mission-driven company dedicated to protecting SMEs and building a human-centered security culture.
- Flexibility: Work-life balance and flexible working arrangements.
About Eye Security
Eye Security is providing cybersecurity with embedded cyber insurance solutions for organizations in Europe. Headquartered in the Netherlands, we are already over 170 FTEs and continue to grow internationally.
We combine cutting-edge technology with hands-on expertise to detect, respond to, and recover from cyber threats in real time. Our team brings together talent from intelligence, military, tech, and consulting backgrounds, all united by a shared mission: to make enterprise-grade cybersecurity accessible to every business, not just the big players.
At Eye, you will work on projects with an international footprint, solving real-world challenges and helping to build a safer digital future for our clients.
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Interview process
We evaluate candidates on commercial thinking, strategic mindset, execution excellence, and cultural fit. You can expect conversations with our Marketing Lead, Sales leadership, and the Leadership team.
To apply: Please submit your CV and a brief cover letter (one page) describing your experience building marketing in a new market or scaling from an early-stage marketing function.
Source: Eye Security careers (Ashby)