Senior Product Manager, ReelBee Consumer App

NewsBreak

Mountain View, CA

On-siteCareer-pivot friendly

Who this role is best for

Aimed at experienced product managers with monetization and content domain expertise who thrive in cross-functional collaboration and are based in the US or Beijing.

Best fit for

Candidates with 5+ years in mobile product management and monetization experience in content or entertainment products
— “5+ years in mobile product management, including 2+ years on monetization or growth for consumer content, entertainment or subscription products”
Individuals with deep knowledge of A/B testing and analytics tools for driving retention and payment funnel metrics
— “shipped A/B tests with quantified lift in payment or retention”

Things to consider

This role requires coordination across multiple teams, including engineering, design, and user acquisition.
— “coordinate engineering, design and data”
The candidate must be based in the US or Beijing, with no mention of remote flexibility.
— “hiring in parallel in the SF Bay Area (Mountain View) and Beijing”

How to stand out

Emphasize experience in defining and tracking core product metrics like ARPDAU and retention.
— “Define and track core metrics (retention, payment funnel, ARPDAU, subscription renewal)”
Showcase a track record of managing multiple product lines independently with weekly release cycles.
— “Thrives on weekly releases and daily stand-ups; runs multiple product lines independently”
Demonstrate familiarity with short-drama platforms and user engagement strategies.
— “A short-drama / vertical-video user with instincts for hooks, paywall placement and binge behavior”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

successful product launches
high user retention
optimized monetization

Typical background

product managementsoftware developmentgrowth hacking

Skills & requirements

Required

Product ManagementMonetizationRetentionViewing ExperienceSubscription Management

Preferred

AdvertisingUser AcquisitionShort-drama

Stack & domain

Mobile Product ManagementMonetizationGrowthConsumer ContentEntertainmentSubscriptionsShort DramaWeb FictionComicsStreamingGamesSocialPaywallsCoin/episode UnlockAd-unlockA/B TestingSQLAmplitudeApple/google Subscription PoliciesAd MonetizationDistribution/placement Strategy0→1 Launch Of A New AppLeadershipTeam ManagementCommunicationProblem-solvingDecision-makingTechnologyMediaSoftware DevelopmentProduct Management

About the role

Original posting from NewsBreak via Greenhouse

About NewsBreak
Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.
Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.
Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.
If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about
About the role
NewsBreak is building ReelBee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Senior Product Manager you will own the ReelBee consumer app (iOS, Android and Web): the viewing experience and the monetization system, plus short-drama entry points inside NewsBreak and Scoopz. We are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.
What you'll do
Own the hybrid monetization system (ad-unlock, coins and first-purchase offers, subscription and retention offers) benchmarked against DramaBox, ReelShort and NetShort; lift first-purchase rate, first-week subscription renewal and ARPDAU through A/B testing
Own retention and the viewing experience: first-day path, binge and resume flows, push and Live Activity re-engagement; move D1/D7 retention
Partner with NewsBreak/Scoopz product and client teams on in-app short-drama entry points, converting news users without hurting the core experience
Align consumer-side placement rules with the algorithm team to scale winning titles in-app; align landing pages and first-open experience with the user acquisition team
Plan iOS/Android/Web priorities and release cadence; coordinate engineering, design and data
Define and track core metrics (retention, payment funnel, ARPDAU, subscription renewal); deliver weekly product reviews and decisions
What we're looking for
5+ years in mobile product management, including 2+ years on monetization or growth for consumer content, entertainment or subscription products (short drama, web fiction, comics, streaming, games or social); short-drama app experience preferred
Deep understanding of paywalls, coin/episode unlock, subscriptions and ad-unlock; shipped A/B tests with quantified lift in payment or retention
Strong analytics: funnels, cohorts and retention in Amplitude or similar; basic SQL preferred
Thrives on weekly releases and daily stand-ups; runs multiple product lines independently
A short-drama / vertical-video user with instincts for hooks, paywall placement and binge behavior
English as working language; Mandarin a plus
Nice to have
Hands-on with Apple/Google subscription policies, promotional offers, refunds and compliance
Ad monetization product experience (rewarded video, mediation, eCPM)
Distribution/placement strategy product experience
0→1 launch of a new app
The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.Annual Base Pay Range$170,000—$220,000 USDCPRA Privacy Notice for California Candidates

Source: NewsBreak careers (Greenhouse)