Senior Product Manager, Web Growth

LastPass
United States
RemoteCareer-pivot friendly

Who this role is best for

Candidates with growth product management experience and technical acumen in web optimization will find this remote-focused role in the Marketing organization at LastPass.

Best fit for

  • Candidates with growth product management experience and technical acumen in web optimization
    — “Experience in growth-focused product management, including SEO/AEO-driven acquisition strategy”
  • Individuals who thrive in cross-functional collaboration and data-driven decision-making
    — “Collaborate with the web analytics team to ensure accurate tracking and instrumentation across the site”
  • Candidates with a background in conversion optimization and experimentation
    — “Strong track record of designing and running conversion optimization experiments”

Things to consider

  • Compensation is tied to geographic market, which may affect pay depending on location
    — “Our compensation reflects the cost of labor across several US geographic markets”

How to stand out

  • Highlight your experience in AEO and SEO strategies with measurable outcomes
    — “Grow organic visitor acquisition by developing and executing AEO and SEO strategies across lastpass.com”
  • Demonstrate your ability to align product roadmaps with growth goals through specific examples
    — “Partner with the Web Product Manager and product marketing to align roadmap priorities with growth goals”
  • Showcase your experience in running experiments and measuring impact on conversion rates
    — “Design and run conversion optimization experiments to identify and scale what drives growth”
  • Emphasize your technical collaboration with engineering teams to improve site performance
    — “Ability to partner with engineering teams to improve website performance, reliability, and user experience”
  • Demonstrate your proficiency with web analytics tools and your ability to extract insights from them
    — “Proficiency with web analytics tools and using data to identify opportunities, measure impact, and guide decisions”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Increased organic visitor acquisition
  • Improved visitor-to-customer conversion
  • Optimized website performance
Typical background
Experience in growth-focused product managementStrong track record in SEO/AEO and conversion optimization

Skills & requirements

Required

Product ManagementGrowth-focused Product ManagementSeo/aeo-driven Acquisition StrategyConversion Optimization ExperimentsWeb AnalyticsCommunication SkillsCross-functional Collaboration

Preferred

AI IntegrationCustomer Journey Reimagining

Stack & domain

SEOAEOWeb AnalyticsConversion OptimizationProduct ManagementComplex Problem SolvingCommunicationStrategic AlignmentWeb GrowthAIApplicationsCredentials

About the role

Original posting from LastPass via Greenhouse

About LastPass

LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.

Curious about our products? Visit our website and try it free! 

We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!

LastPass is looking for a Senior Product Manager, Web Growth: 

In this role, you will grow organic acquisition, improve conversion, and keep lastpass.com technically excellent. You will run experiments and measure impact, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected.

About the team:

You'll join the Growth team within LastPass's Marketing organization, responsible for turning lastpass.com traffic into trials and paying customers through organic acquisition, conversion optimization, and site performance. You'll partner closely with web analytics, the Web Product Manager who owns day-to-day site health, and product marketing to ensure every website change is measured and optimized.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You'll partner closely with the Senior Director of Growth, who leads the broader growth function, and the VP of Marketing on strategic alignment. Day to day, you'll work with a Web Product Manager, a Senior Engineering Manager, and an eCommerce Product Owner on execution, plus web analytics and product marketing to ensure every change is measured.

What are some of the exciting challenges you will be working on?

Grow organic visitor acquisition by developing and executing AEO and SEO strategies across lastpass.com

Improve visitor-to-customer conversion by reimagining the customer journey and adding or refining web features

Design and run conversion optimization experiments to identify and scale what drives growth

Partner with engineering to keep lastpass.com fast, reliable, and technically flawless

Guide day-to-day website changes to ensure they're optimized for growth outcomes

Collaborate with the web analytics team to ensure accurate tracking and instrumentation across the site

Partner with the Web Product Manager and product marketing to align roadmap priorities with growth goals

Report on growth impact through regular updates, reporting, and dashboards that keep stakeholders informed

What does it take to work at LastPass?

Experience in growth-focused product management, including SEO/AEO-driven acquisition strategy

Strong track record of designing and running conversion optimization experiments

Ability to partner with engineering teams to improve website performance, reliability, and user experience

Proficiency with web analytics tools and using data to identify opportunities, measure impact, and guide decisions

Strong communication skills, with experience presenting growth results and recommendations to cross-functional stakeholders

Collaborative and results-oriented approach, balancing rapid experimentation with technical rigor and measurable business outcomes

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

US Pay Range$119,000—$140,000 USDWhy LastPass?

The leader in secure access

High-growth, collaborative environment with inclusive teams

Remote-first culture

Competitive compensation

Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days

Parental leave

Comprehensive health coverage, including dependents

Home office setup support

LastPass Families free account for up to 5 members

Continuous learning and development opportunities, including an annual learning stipend to invest in your growth

Peer-to-peer recognition through Quantum Workplace

Employee Assistance Program for well-being support

Remote work stipend to support your home office needs

Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.

For more information about how we process your personal data and your rights, please refer to our Candidate Privacy Notice. 

Source: LastPass careers (Greenhouse)

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