Senior Product Marketing Manager

Range

McLean, VA

On-site

Who this role is best for

A natural match if you have experience in AI-powered financial technology and a track record of cross-functional collaboration.

Best fit for

Candidates with experience in startup or direct-to-consumer environments and a strategic mindset for product launches
— “Startup and/or direct to consumer experience”
Candidates who have led end-to-end product marketing strategies and demonstrated influence across teams without direct authority
— “Proven ability to collaborate cross-functionally and influence without direct authority”
Candidates with a background in wealth management or related financial domains and a focus on customer-centric positioning
— “We’re building AI-powered wealth management. Investments, taxes, retirement, estate planning, all in one platform”

Things to consider

In-office presence is required with no remote flexibility mentioned, even if relocation is possible
— “All of our positions follow an in-office schedule Monday through Friday”
The role is likely a destination position, given the 6+ years of experience requirement and equity inclusion
— “6+ years of experience in product marketing”

How to stand out

Highlight your experience with go-to-market strategies and product positioning in your resume and interview responses
— “defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue”
Emphasize your ability to synthesize customer and competitive insights into actionable product strategies
— “Conduct customer interviews, competitive research, and market analysis to inform product strategy”
Showcase your cross-functional collaboration successes, especially with sales and product teams
— “Partner with sales to create enablement materials (decks, one-pagers, battlecards)”
Demonstrate your data-driven approach by quantifying past impact on adoption, awareness, and engagement
— “Measure the success of marketing programs, launches, and campaigns — reporting on key KPIs like adoption, awareness, and engagement”
Frame your experience with thought leadership and campaign development to align with the company's marketing goals
— “Work with demand generation and content marketing teams to develop campaigns and thought leadership”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

defined product positioning
developed go-to-market plans
partnered with product management

Typical background

6+ years in product marketing

Skills & requirements

Required

Product LaunchesMarket AnalysisMessaging DevelopmentSales EnablementCampaign Development

Preferred

Startup ExperienceDirect To Consumer Experience

Stack & domain

Product MarketingGTM StrategyProduct PositioningMessaging DevelopmentCustomer InterviewsCompetitive ResearchMarket AnalysisProduct LaunchesCustomer SuccessDemand GenerationContent MarketingProduct ManagementMarket FeedbackCustomer NeedsData-driven Decision-makingPerformance MeasurementStartup ExperienceDirect To Consumer ExperienceStorytellingWritingCommunicationCollaborationInfluence Without Direct AuthorityAi-powered Wealth ManagementInvestmentsTaxesRetirementEstate PlanningWealth Management Platform

About the role

Original posting from Range via Ashby

At Range, we’re building towards a world where anyone can live the financial life they imagine for themselves. If that sounds like a mission you want to be a part of, let’s create it together.
We’re building AI-powered wealth management. Investments, taxes, retirement, estate planning, all in one platform instead of scattered across different advisors and apps. We're backed by Google's Gradient Ventures, Cathay Innovation, Scale Venture Partners, and more. We’re growing fast while still small enough that everyone's work is visible and impactful.
ABOUT THE ROLE
We’re looking for a strategic, creative, and data-driven Senior Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. As a PMM, you’ll be the bridge between our product, marketing, sales, and customer success teams — ensuring we deeply understand our customers, clearly articulate our value, and drive growth across the product lifecycle.
We're excited to hire this role at Range's Headquarters in McLean, VA. All of our positions follow an in-office schedule Monday through Friday, allowing you to collaborate directly with your team. If you're not currently based in the area but love what you see, let’s discuss relocation as part of your journey to joining us.
WHAT YOU’LL DO WITH US
Lead product launches from strategy to execution — defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue.
Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities.
Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas.
Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation.
Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption.
Collaborate closely with product management to influence strategy based on market feedback and customer needs.
Measure the success of marketing programs, launches, and campaigns — reporting on key KPIs like adoption, awareness, and engagement.
Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands-on training.
WHAT WILL SET YOU APART
6+ years of experience in product marketing
Strong understanding of GTM strategy, product positioning, and messaging development
Excellent storytelling, writing, and communication skills
Proven ability to collaborate cross-functionally and influence without direct authority
Comfort with data-driven decision-making and performance measurement
Startup and/or direct to consumer experience
COMPENSATION
Base salary range: $200,000 – $300,000
This is the base salary range we expect in good faith to pay for this role at the time of posting. Where an offer lands within the range depends on the scope and complexity of work the candidate can own independently and demonstrated depth at this level.
OTHER COMPENSATION AND BENEFITS
The range above reflects base salary only. Our offer packages also include equity in the form of stock options, so total compensation for this role will exceed the base salary range.
We do not ask for or consider salary history. You are welcome to ask questions about compensation at any point in the process.
BENEFITS
Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
401(k): Retirement savings program to support your future
Paid Time Off: Dedicated time to reset and recharge plus most federal holidays
Parental Leave: Comprehensive leave policy for growing families
Meals: Select meals covered throughout the week
Fitness: Monthly movement stipend
Equity & Career Growth: Early exercise eligibility and a strong focus on professional development
Annual Compensation Reviews: Salary and equity refreshes based on performance
Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return
Range is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. As a company, we are committed to designing products, building a culture, and supporting a team that reflects the diverse population we serve.

Source: Range careers (Ashby)