Senior Retail Media Manager

Jellyfishcareers
New York, NY
On-siteCareer-pivot friendly

Who this role is best for

A natural match if you have deep, hands-on experience with Target Roundel and Criteo self-service platforms, specifically in a client-facing retail media leadership role.

Best fit for

  • Candidates who have led non-Amazon retail media platforms independently and can defend their strategies in client meetings.
    — “own campaign strategy, activation, and performance narrative
  • Professionals who treat budget governance and operational hygiene as integral, not secondary, to campaign management.
    — “treat budget governance and operational hygiene as core to the craft
  • Individuals who anticipate client needs and escalate with solutions rather than open-ended questions.
    — “anticipating what the client and account leadership need before being asked
  • Managers experienced in providing direction and quality control for distributed or offshore execution teams.
    — “Provide direction and quality control for offshore/execution support resources

Things to consider

  • The role requires direct, hands-on platform expertise with Target Roundel, not just general retail media knowledge.
    — “Target Roundel (TPA / self-service) - required, first and foremost
  • You must be available to work core US business hours, with a preference for Central or Eastern time zones.
    — “US-based with availability to work core US business hours
  • Amazon-only experience does not meet the requirement; non-Amazon retail media network experience is mandatory.
    — “Amazon-only experience does not meet this requirement

How to stand out

  • Detail specific experience managing Roundel through major tentpole events like Circle Week at significant spend levels.
    — “Direct experience managing Roundel through a major tentpole event
  • Highlight your process for documenting campaign structures and naming conventions to reduce reliance on tribal knowledge.
    — “Document campaign structures, naming conventions, QA checklists
  • Demonstrate familiarity with Skai, Pacvue, or similar retail media management platforms.
    — “Familiarity with Skai, Pacvue, or a similar retail media management platform
  • Provide examples of navigating retailer credit or make-good processes following platform outages.
    — “Experience navigating retailer credit/make-good processes
Pace · Fast PacedCollaboration · MediumAutonomy · HighDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Led campaign strategy and performance analysis for Target Roundel and Criteo
  • Managed cross-retailer budget allocation and performance
Typical background
Experience in managing retail media platformsStrong background in client management and budget governance

Skills & requirements

Required

Retail Media ManagementCampaign StrategyClient ManagementBudget GovernanceCross-retailer MeasurementRetailer Partner Management

Preferred

Process DocumentationTeam Leverage

Stack & domain

Retail Media PlatformsCampaign StrategyBudget GovernanceClient ManagementPerformance AnalysisCross-retailer MeasurementRetailer Partner ManagementProcess DocumentationTeam LeverageLeadershipStrategic ThinkingProblem-solvingCommunicationTeamworkCollaborationRetailMediaAdvertising

About the role

Original posting from Jellyfishcareers via Ashby

Jellyfish is seeking a Senior Manager, Retail Media to serve as the day-to-day platform lead for Target Roundel and Criteo on a major, high-visibility household brand account. This is a hands-on, client-facing role at the center of an account we are actively investing in and elevating: you will own campaign strategy, activation, and performance narrative across some of the most sophisticated non-Amazon retail media networks in the market.

We are looking for someone who is fluent in self-service retail media platforms beyond Amazon, who can build and defend a point of view with clients, and who treats budget governance and operational hygiene as core to the craft, not an afterthought.

This role requires a high degree of self-direction. You will receive clear scope, priorities, and senior-level direction. From there you are expected to run your platforms end to end: managing your own workload, anticipating what the client and account leadership need before being asked, and escalating with solutions rather than open questions.

What You Will Own

  • Target Roundel leadership. Serve as primary platform owner for Target Roundel (Target Product Ads /self-service), including campaign architecture, budget pacing, bid strategy, keyword and targeting strategy, and tentpole event planning (e.g., Circle Week).
  • Criteo portfolio management. Manage self-service Criteo activation across Lowe’s, Costco, and Best Buy, including cross-retailer budget allocation, campaign structure, and performance analysis.
  • End-to-end ownership. Run your platforms and workstreams with limited day-to-day oversight: set your own priorities against account goals, maintain flawless organization across campaigns, budgets, timelines, and client deliverables, and keep stakeholders informed. You own the details so account leadership does not have to.
  • Client management leadership. Lead the full client management rhythm for your platforms, not just campaign execution: agenda-setting, status ownership, expectation management, proactive risk flagging, and follow-through on every commitment made in a client meeting.
  • Client-facing accountability. Present performance, insights, and recommendations directly to client stakeholders in weekly and monthly forums. You will be a trusted, credible voice in the room, able to explain what happened, why, and what we are doing about it.
  • Budget governance and financial hygiene. Own budget pacing, spend caps, flight dating, and billing reconciliation for your platforms. Proactively identify and escalate discrepancies (misbilled activity, platform outages, attribution gaps) and manage make-good and credit conversations with retailer partners.
  • Cross-retailer measurement and insight. Translate retailer-specific results into a coherent cross-retailer story: portfolio-level budget recommendations, incrementality perspective, and category/competitive context.
  • Retailer partner management. Build and maintain relationships with retailer partner teams (Roundel account leads, Criteo account strategists) to unlock betas, secure support, and resolve issues quickly.
  • Process and team leverage. Document campaign structures, naming conventions, QA checklists, and optimization cadences so the account runs on process, not tribal knowledge. Provide direction and quality control for offshore/execution support resources.
  • Planning and strategy support. Contribute to annual and quarterly planning, new product launch support plans, and test-and-learn roadmaps in partnership with account leadership.

What You Bring

  • 5+ years of experience specifically in retail media. This is a retail media role: general paid search, programmatic, or paid social backgrounds without meaningful hands-on retail media network experience will not be considered.
  • Hands-on, in-platform experience with the following, in priority order: (1) Target Roundel (TPA / self-service) - required, first and foremost; (2) Criteo self-service - strongly preferred (3) Walmart Connect - a meaningful plus. Amazon-only experience does not meet this requirement.
  • Exceptional organizational command: you run structured trackers, documented processes, clean campaign taxonomies, and a reliable follow-through system. Nothing you own falls through the cracks, and you do not need reminders to close loops.
  • Proven self-direction at a senior level: you have owned platforms or workstreams where you set the plan, executed it, and reported up, rather than waiting for task assignment.
  • A genuine understanding of what client management and campaign management actually are: owning the operating rhythm, managing expectations, connecting platform activity to client objectives, and leading the conversation rather than reporting into it.
  • Demonstrated experience owning client-facing communication: leading performance readouts, defending recommendations, and managing expectations under scrutiny.
  • Strong command of budget management fundamentals: pacing, caps, flighting, invoice reconciliation, and spend/billing discrepancy resolution.
  • Advanced Excel and analytical skills; ability to move from platform exports to an executive-ready story.
  • US-based with availability to work core US business hours (Central or Eastern time zone preferred).

What Sets You Apart

  • Familiarity with Skai, Pacvue, or a similar retail media management platform is a plus.
  • Direct experience managing Roundel through a major tentpole event (Circle Week, holiday) at meaningful spend levels.
  • Experience navigating retailer credit/make-good processes or platform outage remediation.
  • Experience working with distributed or offshore execution teams, providing clear briefs and quality control.
  • Experience with reporting/visualization tools (Tableau, Looker, or similar).
  • Category experience in home care, home appliances, or durable goods is a plus.
  • Familiarity with retail media measurement nuances: attribution windows, in-store vs. online attribution, and dual-seat/duplication risks.

Source: Jellyfishcareers careers (Ashby)

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