Senior Software Engineer II, Ads Data Solutions Engineering

Instacart
United States
Remote

Who this role is best for

Geared toward technical leaders comfortable with data-intensive systems and cross-team collaboration, this role favors candidates with experience in ad-tech, cleanrooms, and AI-assisted development, and is open to remote work in the US.

Best fit for

  • Candidates with 8+ years of backend/data engineering experience and a track record of leading cross-team projects
    — “8+ years of software engineering experience (typically 10+ for this level) delivering and operating large-scale backend/data systems; led cross-team projects and architectural decisions.”
  • Individuals who have worked on ad-tech, cleanrooms, and identity/matching systems with a focus on data governance and privacy
    — “Experience with ad-tech/programmatic and measurement integrations; cleanrooms (Snowflake DCR, shares/listings); identity/matching (UID2, RampID) and deconfliction.”
  • Candidates who are adept at using AI-assisted development tools and can define reusable AI workflows
    — “Experience defining reusable prompts/workflows for team use and contributing to AI-enabled internal tools or automation.”

Things to consider

  • The role requires a high level of cross-team coordination and stakeholder management, particularly with Product and Data Science teams.
    — “Build cross-team partnerships (Ads Manager, Measurement Science, Data Platform, Privacy/Legal, and external platforms).”
  • Candidates must be prepared to operate in a remote-first environment, with occasional in-person events for team connection.
    — “Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.”

How to stand out

  • Highlight experience in building scalable, reusable systems and modernizing data infrastructure.
    — “Lead architecture for reusable, scalable systems across off-platform workflows, cleanrooms, taxonomy automation, and the Ads Data Solutions Platform.”
  • Showcase your ability to translate ambiguous requirements into actionable, measurable phases.
    — “Translate ambiguous requirements into pragmatic phases (POC, pilot, production) with clear SLAs/SLOs.”
  • Demonstrate hands-on AI tool usage and the ability to define team-specific AI patterns and workflows.
    — “Use AI-assisted tools daily for design, coding, tests, and docs; define team prompt patterns and workflows.”
  • Emphasize your experience with Snowflake, AWS, and workflow orchestration tools like Temporal and Airflow.
    — “Snowflake and AWS experience; cost-aware design; workflow orchestration (e.g., Temporal) and event-driven patterns.”
  • Demonstrate a clear understanding of data governance and privacy compliance in data workflows.
    — “Champion security-by-design, data governance, and privacy compliance (e.g., GDPR/CCPA) across pipelines.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Build core capabilities for off-platform advertising
  • Extend cleanroom collaboration capabilities
Typical background
Experience in data-intensive systems

Skills & requirements

Required

Data EngineeringData SolutionsOff-platform IntegrationsCleanroom CollaborationTaxonomy Management

Preferred

Artificial IntelligenceMachine Learning

Stack & domain

Data Solutions InfrastructureOff-platform IntegrationsMeasurement CapabilitiesCleanroom CollaborationTaxonomy Change ManagementData CollaborationTaxonomy AutomationPlatform ModernizationAi-driven DevelopmentCommunicationLeadershipProblem-solvingCollaborationMentorshipSoftware EngineeringData Solutions

About the role

Original posting from Instacart

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

The Ads DSE team builds the core capabilities that power Instacart's off-platform advertising, secure data collaboration (cleanrooms), automated taxonomy management, and their associated platform foundations. We are hiring a Senior Engineer II (L6) to co-own the technical roadmap, modernize our data solutions infrastructure, scale off-platform integrations and measurement capabilities, extend our cleanroom collaboration capabilities, and automate taxonomy change management workflows. This role is pivotal for cross-team collaboration, developer productivity, and AI-driven development initiatives.

You are a senior technical leader who designs and ships scalable, data‑intensive systems; drives cross‑team execution; and raises engineering standards. You’ll partner closely with Product, Data Science, Data Platform, and Governance teams to build reusable abstractions and deliver high‑impact features across our pillars: Off‑platform, Data collaboration (cleanrooms), Ads Taxonomy, Platform, and New Initiatives (AI). You will mentor L4/L5 engineers, act as an IC tech lead (no direct reports), and help define a future on‑call model and SLOs.

About the Job

Technical leadership and roadmap

Lead architecture for reusable, scalable systems across off‑platform workflows, cleanrooms, taxonomy automation, and the Ads Data Solutions Platform.

Evolve core abstractions, testing, CI/CD, observability, and cost efficiency; proactively drive modernization.

Propose and drive initiatives on behalf of engineering management; align stakeholders and manage dependencies.

Pillar execution

Off‑platform: expand and harden integrations with external advertising platforms; design privacy-forward activation and identity workflows; reduce reliance on third-party intermediaries; and build measurement ingestion pipelines for performance signals such as reach, frequency, and conversions.

Data collaboration (cleanrooms): extend our cleanroom orchestration and governance tooling (multi-cleanroom support, policy enforcement), develop reusable query templates and partner configurations, optimize pipelines for cost and performance, and scale secure data collaboration deployment and management.

Ads Taxonomy: lead intake automation (UI + backend) and release workflow improvements to reduce manual effort and cycle time.

Platform: assist with platform modernization and developer tooling improvements; contribute to an on‑call/SLO strategy as we mature operations.

AI‑first engineering

Use AI‑assisted tools daily for design, coding, tests, and docs; define team prompt patterns and workflows; identify AI opportunities in internal tools and ops.

Product quality, privacy, and security

Translate ambiguous requirements into pragmatic phases (POC, pilot, production) with clear SLAs/SLOs.

Champion security‑by‑design, data governance, and privacy compliance (e.g., GDPR/CCPA) across pipelines.

Mentorship and collaboration

Mentor engineers up to L5; set code quality and review standards.

Build cross‑team partnerships (Ads Manager, Measurement Science, Data Platform, Privacy/Legal, and external platforms).

About You

Minimum Qualifications

Proven senior‑level impact

8+ years of software engineering experience (typically 10+ for this level) delivering and operating large‑scale backend/data systems; led cross‑team projects and architectural decisions.

Backend and data engineering

Strong in Python and one of Ruby or Go; services/APIs (REST/gRPC); integrations with third‑party APIs (e.g., Meta, Google, The Trade Desk).

Data pipelines with DBT and Airflow; Spark/Databricks; advanced SQL and performance tuning.

Snowflake and AWS experience; cost‑aware design; workflow orchestration (e.g., Temporal) and event‑driven patterns.

Ads/cleanrooms/privacy

Experience with ad‑tech/programmatic and measurement integrations; cleanrooms (Snowflake DCR, shares/listings); identity/matching (UID2, RampID) and deconfliction.

Working knowledge of privacy and compliance practices (GDPR/CCPA) in data workflows.

Platform excellence

CI/CD, containers, test strategy; observability (metrics/logs/tracing) with tools like Datadog; incident readiness and SLO thinking.

AI fluency (must‑have)

Demonstrated, recent hands-on use of AI‑assisted development tools (e.g., GitHub Copilot, Cursor, OpenAI‑based assistants) to improve speed and quality.

Experience defining reusable prompts/workflows for team use and contributing to AI‑enabled internal tools or automation.

Ability to evaluate when to apply AI vs. deterministic systems; familiarity with evaluation, guardrails, and security/privacy implications in AI usage.

Collaboration and communication

Clear technical writing; stakeholder management; ability to drive consensus and unblock execution.

Preferred Qualifications

Direct experience with UID2/TTD integrations, Roku/Pubmatic/NBCU, or Meta Advanced Analytics/Google ADH pipelines.

Catalog/taxonomy, entity lineage, or custom hierarchy systems.

Snowflake governance patterns, partner data collaboration at scale.

Vendor/partner management and external API certification programs.

Building AI‑powered internal tools (e.g., Slackbots, data assistants).

Why this role is a great opportunity....

Lead foundational, high‑visibility initiatives and translate them into measurable impact on revenue, efficiency, and partner adoption.

Co‑own the technical roadmap with scope to define abstractions, standards, and AI‑first workflows across multiple pillars.

Ship impactful features end‑to‑end: direct UID2 activation, Share Manager extensions, taxonomy intake automation, and platform modernization.

Collaborate with strong cross‑functional partners and enjoy occasional trips to our Toronto office to connect with the broader engineering community.

Help define our future on‑call model and operational excellence standards as we scale.

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ$230,000—$242,500 USDWA$220,000—$232,000 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI$211,000—$222,500 USDAll other states$192,000—$202,500 USD

Source: Instacart careers

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