Senior Software Engineer II, Marketing Enablement & Technology

Instacart
ON +1 more
RemoteCareer-pivot friendly

Who this role is best for

Best suited to senior engineers with deep Python expertise and experience in marketing technology ecosystems working in a remote setup in Canada.

Best fit for

  • Candidates with 8–12 years of experience leading technical roadmaps and building scalable systems in marketing tech
    — “8–12 years of software engineering experience with demonstrated expertise leading technical roadmaps
  • Individuals who have modernized legacy systems and managed technical debt at a team level
    — “Track record of leading large-scale legacy system modernization efforts
  • Engineers who excel in cross-functional collaboration with senior Product and Marketing teams
    — “Partner directly with senior Product and Marketing leaders on strategic decisions

Things to consider

  • This role is restricted to specific Canadian provinces despite being remote
    — “Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia

How to stand out

  • Highlight experience with ad tech platforms and marketing technology ecosystems in your resume and interviews
    — “Deep expertise in ad tech platforms and marketing technology ecosystems
  • Showcase your ability to lead architectural decisions and increase team productivity through tooling and process improvements
    — “Making key architectural decisions for reusability and scalability, and enhancing team productivity through process evolution and tooling improvements
  • Demonstrate leadership in observability, cost optimization, and security-by-design in your past projects
    — “Champion advanced observability, resilience, cost optimization, and security-by-design principles
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Drive the team's technical roadmap
  • Enhance developer productivity
  • Champion advanced observability and resilience principles
Typical background
8–12 years of software engineering experience

Skills & requirements

Required

PythonAPI DevelopmentSystem ScalabilityObservabilityCost OptimizationSecurity-by-design

Preferred

Marketing Technology Expertise

Stack & domain

Technical LeadershipArchitectural DecisionsScalable SystemsDeveloper ProductivityProcess EvolutionTooling ImprovementsCross-team InitiativesProduct DesignTechnical DecisionsAdvanced ObservabilityResilienceChaos EngineeringDisaster RecoveryCost OptimizationSecurity-by-designPythonReusable AbstractionsFrameworksPatternsHigh-throughput SystemsComprehensive ObservabilityCost EfficiencySecurity ConsiderationsCollaborative MindsetStrong Communication SkillsClear ExplanationHands-on ApproachOrganizational SkillsMultitaskingPositive And Flexible AttitudeAbility To Communicate EffectivelyDecisivenessSimplicityJob's Not Finished

About the role

Original posting from Instacart

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation.

We're seeking a Senior Software Engineer to provide technical leadership for the Paid MarTech pod—driving the team's technical roadmap, making key architectural decisions for reusability and scalability, and enhancing team productivity through process evolution and tooling improvements. You'll lead cross-team initiatives, partner directly with senior Product and Marketing leaders on strategic decisions, and serve as a domain expert for marketing technology across the organization.

About the Job

Drive the team's technical roadmap and architectural decisions, balancing short and long-term investments to build reusable, scalable systems that serve current and future marketing needs.

Enhance developer productivity by evolving processes, tools, and abstractions that improve team efficiency, system extensibility, and code quality across the codebase.

Lead team-wide initiatives and propose strategic work on behalf of engineering management, partnering directly with senior Product and Marketing leaders on product design and technical decisions.

Champion advanced observability, resilience (including chaos engineering and disaster recovery), cost optimization, and security-by-design principles across all team projects.

Mentor engineers up to L5, act as a force multiplier through well-documented processes, and proactively resolve conflicts that block execution across teams.

About You

Minimum Qualifications

8–12 years of software engineering experience with demonstrated expertise leading technical roadmaps and making architectural decisions that impact team-level systems.

Expert-level proficiency in Python with proven ability to design and implement reusable abstractions, frameworks, and patterns adopted across multiple projects.

Deep technical knowledge of building scalable, high-throughput systems with comprehensive observability, cost efficiency, and security considerations.

Demonstrated ability to partner with senior Product and Marketing leaders, significantly influencing product roadmap through identification of strategic technical opportunities.

Proven track record of enhancing team productivity through process improvements, tooling development, and mentorship of senior engineers.

Excellent communication and influence skills with ability to drive execution of cross-team and cross-functional initiatives while navigating organizational context and dependencies.

Preferred Qualifications

Experience defining and establishing infrastructure, tooling, and best practices for AI-assisted development across engineering teams.

Deep expertise in ad tech platforms and marketing technology ecosystems, recognized as a domain expert within the organization.

Track record of leading large-scale legacy system modernization efforts and strategically managing technical debt at team level.

Experience establishing coding standards, architectural patterns, and technical review processes that elevate team quality.

Demonstrated ability to proactively contribute during crises outside core technical expertise, serving as technical consultant for sub-pillar level initiatives.

Experience collaborating with external teams on cross-pillar partnerships and acting as point of contact for technical collaboration.

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN$196,000—$207,000 CAD

Source: Instacart careers

Similar roles