Senior Staff Product Manager

Nubank
São Paulo, Brazil
Hybrid

Who this role is best for

A natural match if you have experience in global growth brands and a track record of funnel optimization.

Best fit for

  • Candidates with a background in global expansion and measurable growth outcomes in fintech or digital services
    — “Prior experience with Global Growth Brands such as Uber, Airbnb, Revolut, Wise, PayPal, King, ByteDance, Temu, Shein, Lovable, Duolingo, Open AI is a strong plus.”
  • Individuals who have led end-to-end growth programs with clear prioritization and execution
    — “Experience leading growth programs end to end, from opportunity sizing and hypothesis through experimentation, launch, and scale.”

Things to consider

  • The role requires in-office presence at least twice a week in São Paulo.
    — “Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week”
  • There is a need for strong collaboration across multiple teams and markets.
    — “You will build a disciplined, high-velocity experimentation system and scale the interventions that work across markets.”

How to stand out

  • Demonstrate your ability to scale growth interventions across multiple markets in your portfolio.
    — “Scale the interventions that work across markets.”
  • Emphasize your hands-on leadership in cross-functional teams and rapid execution.
    — “Hands-on, high-ownership style, able to move quickly from insight to action and align senior cross-functional partners.”
  • Showcase your fluency in English and any secondary language relevant to Nu’s international markets.
    — “Fluency in English is mandatory. Portuguese and/or Spanish is a strong advantage.”
  • Demonstrate your analytical rigor in evaluating funnel performance and experiments.
    — “Ability to interrogate funnels and cohorts, define success and guardrail metrics, and evaluate experiments”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Translate business goals into growth strategy
  • Own the product growth funnel
  • Build and run growth programs
  • Establish a fast, rigorous test-and-learn cadence
  • Develop product-led growth mechanisms
Typical background
Product managementGrowth

Skills & requirements

Required

Growth StrategyEnd-to-end Funnel PerformanceGrowth ProgramsExperimentationProduct-led Growth MechanismsAnalytics And MeasurementCross-functional Delivery

Preferred

Experience With Global Growth Brands

Stack & domain

Product ManagementGrowth StrategyPortfolio ManagementFunnel OptimizationData AnalysisShaping Growth ThesisExecutionProduct-led GrowthOnboardingReferralLifecycle JourneysReactivationFunnel InstrumentationCohort AnalysisExperiment EvaluationCross-functional DeliveryResponsible GrowthLeadershipCommunicationCollaborationInfluenceGrowthGlobal Expansion

About the role

Original posting from Nubank via Ashby

ABOUT NU

Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.

Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.

Visit our Institutional Page https://www.nu.com/2026-en

ABOUT NU GLOBAL

Nu Global is a key driver of Nubank's international expansion, announced on September 10. It is building a simple, trusted financial experience for customers across markets. Nu Global offers a multi-currency digital account for people with global lives, that allows fee-free, fast money movement across more than 35 countries. Check the Nu Global experience https://nu.com/global/en and announcement https://nu.com/en/newsroom/company/nu-united-states-nu-global.

ABOUT THE ROLE

We’re looking for a senior Product Manager to own Nu Global’s growth agenda end to end. This is a dedicated Growth role: you will diagnose the funnel, identify the highest-impact constraints, and run a portfolio of growth programs that turns customer and market insight into measurable, sustained growth.

You are a relentless funnel optimizer—equally comfortable getting into the data, shaping the growth thesis, and driving execution with Product, Engineering, Design, Analytics, Marketing, Operations, Risk, and Legal. You will build a disciplined, high-velocity experimentation system and scale the interventions that work across markets. The goal is not to maximize sign-ups in isolation, but to acquire the right customers, help them reach value quickly, and grow engagement and advocacy while protecting customer trust.

KEY RESPONSIBILITIES

  • Growth strategy and portfolio: Translate Nu Global’s business goals into a clear growth strategy, measurable outcomes, and a prioritized roadmap, making trade-offs explicit.
  • End-to-end funnel performance: Own the product growth funnel from acquisition and channel handoff through onboarding, verification, activation, first value, referral, and retention. Use data and customer insight to find and remove friction.
  • Growth programs: Build and run a portfolio of coordinated growth programs, including coordination with other Nu markets (Brazil, Mexico, Colombia, US), from problem framing to scale.
  • Experimentation at pace: Establish a fast, rigorous test-and-learn cadence: shape hypotheses, align on success and guardrail metrics, and decide whether to scale, iterate, or stop.
  • Growth loops and journeys: Develop product-led growth mechanisms such as onboarding, referral, lifecycle journeys, and reactivation that can compound across markets.
  • Analytics and measurement: Partner with Business Analytics on funnel instrumentation, cohort analysis, and experiment evaluation, making sound calls when attribution is imperfect.
  • Cross-functional delivery and responsible growth: Lead through influence across functions and country teams, building growth that is scalable, compliant, and worthy of customer trust.

QUALIFICATIONS

  • Experience: 8–12 years of product management experience (Senior Manager level), ideally mostly in Growth.
  • Global Expansion: Prior experience with Global Growth Brands such as Uber, Airbnb, Revolut, Wise, PayPal, King, ByteDance, Temu, Shein, Lovable, Duolingo, Open AI is a strong plus.
  • Growth outcomes: Strong record of diagnosing funnel performance and delivering material improvements across acquisition, onboarding, activation, conversion, referral, or retention.
  • Growth program execution: Experience leading growth programs end to end, from opportunity sizing and hypothesis through experimentation, launch, and scale.
  • Analytical rigor: Ability to interrogate funnels and cohorts, define success and guardrail metrics, and evaluate experiments, even with imperfect attribution.
  • AI fluency: Practical experience using AI to accelerate growth discovery, experimentation, or operations, with sound judgment on customer value, privacy, and risk.
  • Leadership and execution: Hands-on, high-ownership style, able to move quickly from insight to action and align senior cross-functional partners.
  • Languages: Fluency in English is mandatory. Portuguese and/or Spanish is a strong advantage. Nice to have: French, German, or Italian.

LOCATION FOR THIS OPPORTUNITY

São Paulo

OUR BENEFITS

  • Chance of earning equity at Nubank
  • Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
  • Public Transportation Commuting Benefit (Vale-Transporte)
  • NuCare – Psychological, Financial and Legal Assistance Program
  • Life Insurance
  • Medical Plan
  • Dental Plan
  • NuLanguage – Language Course Program
  • Nucleo - Our learning platform of courses
  • Extended Parental Leave
  • Daycare Allowance
  • Parental Consultancy
  • Work-from-home Allowance
  • Gym Partnerships
  • 30 days of paid vacation
  • Relocation Assistance Package, if applicable

OFFICIAL WORK MODEL

Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/

Explore how we build technology at Nubank:

  • building.nubank.com.br https://building.nubank.com.br
  • YouTube https://youtube.com/@building-nubank
  • Listen to our stories on Spotify https://open.spotify.com/show/4hAJnAkYKXl42hLXa4LmVQ

Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.

To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback. See how our policy works here https://script.google.com/a/macros/nubank.com.br/s/AKfycbwvrewE58oGSbRWIVv8CyCWN68GLxpPVsfYYXv-ZHg94QFsTJmi82rF1x0yt-OTs2W0DQ/exec

Source: Nubank careers (Ashby)

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