SEO & GEO Strategist

CaseGuard

Arlington, VA

On-siteCareer-pivot friendly

Who this role is best for

Aimed at mid-level to senior SEO professionals with AI and content optimization experience who can work in a collaborative, B2B SaaS environment in Arlington, VA.

Best fit for

Candidates with experience in AI-generated content optimization and technical SEO for SaaS platforms
— “optimize our existing site, build the documentation and guide library that AI systems pull from”
Individuals who can balance analytical tasks with content creation and cross-functional collaboration
— “Work cross-functionally with Product, Sales, and Support to identify high-intent topics”
Professionals who have a track record of adapting to evolving AI search trends and technologies
— “Stay current on how AI Overviews, answer engines, and LLM citation behavior are evolving”

Things to consider

The role may require a strong grasp of both traditional and AI search algorithms for visibility
— “Own on-page, technical, and content SEO across caseguard.com”
Candidates should be prepared to handle both technical and creative tasks in equal measure
— “Create and maintain guides, help center documentation, and product playbooks”

How to stand out

Highlight experience with structured data and AI answer formatting in your resume and interview responses
— “Implement and maintain structured data that supports both traditional rankings and AI answer citation”
Showcase your ability to turn technical content into user-focused guides and documentation
— “Create and maintain guides, help center documentation, and product playbooks that serve real users first”
Demonstrate your ability to conduct comprehensive SEO and AEO audits with clear prioritization
— “Conduct regular SEO and AEO audits ... and turn findings into a prioritized roadmap”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

increased organic traffic
improved AI visibility and citations

Typical background

2-4 years of experience in SEO, AEO/GEO, content marketing, or digital marketing

Skills & requirements

Required

SEOAeo/geoContent MarketingKeyword ResearchData Analysis

Preferred

B2B SaasWordpress

Stack & domain

SEOAeo/geoContent MarketingDigital MarketingAI Search OptimizationStructured Data ImplementationSEO Platform Usage (semrush, Ahrefs, Moz)CommunicationProblem-solvingWriting And EditingAttention To DetailB2B SaasGovernment TechRegulated Industry

About the role

Original posting from CaseGuard via Greenhouse

CaseGuard is expanding its team and seeking a SEO & GEO Strategist who is passionate about search visibility in a rapidly changing landscape. We are looking for a self-motivated individual who is proactive in seeking answers and is willing to assist in various areas as needed.
The SEO/GEO Strategist owns how CaseGuard shows up in both places: traditional organic search and AI-generated answers. You will optimize our existing site, build the documentation and guide library that AI systems pull from, monitor how our keywords and prompts perform, and work alongside our content writer and video creator to make sure everything we publish gets found.
Responsibilities
Own on-page, technical, and content SEO across caseguard.com, including page structure, internal linking, metadata, image optimization, and site health.
Make CaseGuard more discoverable in AI search by structuring content for retrieval and citation: answer-first formatting, clear Q&A headings, FAQ blocks, concise machine-readable copy, and consistent entity and brand signals across the web.
Implement and maintain structured data that supports both traditional rankings and AI answer citation.
Conduct regular SEO and AEO audits (technical, content, keyword, schema, entity) and turn findings into a prioritized roadmap rather than a list of observations.
Stay current on how AI Overviews, answer engines, and LLM citation behavior are evolving, and adapt our approach accordingly.
Create and maintain guides, help center documentation, and product playbooks that serve real users first and rank and get cited as a result.
Run keyword research and prompt monitoring: track where CaseGuard appears (and where it doesn't) across search engines and AI assistants, at the prompt-cluster level as well as the keyword level.
Track performance in GA4, Google Search Console, and an SEO platform such as Semrush; report on organic traffic, rankings, AI visibility and citations, conversions, and content performance.
Work cross-functionally with Product, Sales, and Support to identify high-intent topics, common customer questions, and competitive gaps worth targeting.
Requirements
Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience). 2–4 years of experience in SEO, AEO/GEO, content marketing, or digital marketing.
Hands-on experience with an SEO platform such as Semrush (or Ahrefs, Moz, or similar), Google Search Console, and GA4.
Working knowledge of technical SEO fundamentals: crawling and indexation, site speed, redirects, canonicals, sitemaps, and structured data.
Demonstrated understanding of how AI answer engines surface and cite content.
Strong writing and editing skills, with the ability to turn technical product details into clear, useful content.
Demonstrated ability to come up to speed quickly on a new project, balance multiple tasks, and provide a quick return on a documentation project.
Analytical mindset with comfort pulling, interpreting, and presenting data.
Attention to detail and strong organizational skills.
Experience in B2B SaaS, government tech, or a regulated industry is a plus.
Familiarity with WordPress is a plus.
Benefits:
Competitive Salary
Stock Option
Medical, Dental, and Vision Insurance
401K
Paid Vacation
Ten paid holidays per year
Friendly and Learning environment
Pay Range: $65,000 - $85,000 Annually
About CaseGuard
CaseGuard is a software company that helps law enforcement agencies, federal agencies, hospitals, schools, airports, and others manage all their media redaction needs in one easy-to-use redaction software. CaseGuard Studio is one of a kind. Our team is driven by a passion for great software design, creating great products, and creative processes; CaseGuard implements innovative ideas across multiple services and agencies. We invest in people. We nurture skills consistent with our values and our future strategy. Our passionate pursuit of excellence, the application of our creativity to solve our clients’ challenges, our technical expertise, and our collaborative spirit are measures of our success.

Source: CaseGuard careers (Greenhouse)