Social & Follower - Product Manager

Polarsteps
Amsterdam, Netherlands
HybridCareer-pivot friendly

Who this role is best for

Geared toward product managers with a growth mindset and experience in B2C app-first products, comfortable with optimizing social engagement mechanics and viral loops. Collaboration with Growth & Marketing teams is central, and the role is based in Amsterdam with hybrid work expectations.

Best fit for

  • Product managers with a background in B2C app development and a strong interest in community-driven growth strategies
    — “Experience working on app-first consumer products (B2C is your world)”
  • Candidates who have previously worked in Growth PM roles and are data-oriented in their product decisions
    — “3–5 years of PM experience, ideally with time spent in a Growth PM role”
  • Individuals who thrive in cross-functional collaboration and align product work with marketing and growth goals
    — “Work hand-in-hand with Growth & Marketing to align product initiatives with acquisition and retention goals, no silos, just shared wins.”

Things to consider

  • In-office presence is required two days per week despite hybrid work flexibility
    — “Work from home and the office, we ask everyone to be in the office 2 days a week.”
  • This role may involve a long-term commitment to travel and social product innovation
    — “This role is about the heartbeat of Polarsteps, the social layer that keeps travelers connected to the people who care about their journeys.”

How to stand out

  • Highlight past work on social sharing features and measurable improvements in user engagement or virality
    — “think about features that make sharing feel fun and effortless”
  • Demonstrate experience in translating complex problems into testable product stories
    — “Translate messy, complex problems into small, testable stories, making outcomes clear for everyone on the team.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Own the Social & Follower experience end-to-end
  • Drive growth for key metrics
  • Design and run experiments
Typical background
3–5 years of PM experience, ideally with time spent in a Growth PM role

Skills & requirements

Required

Product ManagementGrowth HackingUser ExperienceData AnalysisExperimentationCross-functional CollaborationGrowth Loops

Preferred

Social FeaturesCommunity ManagementTravel Industry Knowledge

Stack & domain

Product ManagementGrowth HackingSocial MediaUser ExperienceData AnalysisAIGrowth LoopsFunnelsMarketingLeadershipCollaborationCommunicationProblem-solvingAdaptabilityTeamworkData-driven Decision MakingTravel

About the role

Original posting from Polarsteps via Ashby

We're an Amsterdam-based team of 100 (and counting), with 25+ nationalities and hundreds of thousands of kilometers under our collective travel belts. What we have in common, beyond very well-worn passports, is this: We want to change the way people travel. That's exactly what we're doing, with the app that lets you plan, track, and relive every trip. Polarsteps has over 20 million users already. For us, this is just the beginning.

YOUR EXPEDITION: PRODUCT & GROWTH

This role is about the heartbeat of Polarsteps, the social layer that keeps travelers connected to the people who care about their journeys. You'll own the Social & Follower experience. Your users are followers & travelers; think about features that help travelers share what they're experiencing and help followers stay close from a distance. You are responsible for the engagement mechanics; think about how to make followers feel involved, not just informed, turning a passive audience into a real homefront community.

While innovating on this engagement, you will also be owning one of the most important growth loops of our business: the social viral loop. Here you'll be working closely working together with other teams that use the share flow, while also closely collaborating with our Growth & Marketing team who are in contact with resources like our Polarsteps Pioneers https://www.polarsteps.com/pioneers.

The social viral loop is one of Polarsteps' core growth engines, and it deserves both love (features that make sharing feel fun and effortless - like our route sharing feature https://www.instagram.com/p/Db_JNqLjIyO/?img_index=6) and brains (the thinking to optimize the numbers behind it). This is a role for someone who gets excited about optimizing the % in a growth loop and, in parallel, wants to grow product strategy skills on an important part of the travel experience while delivering a great experience to users.

YOUR ITINERARY

What your journey at Polarsteps will look like day-to-day.

You will:

  • Own the Social & Follower experience end-to-end, from sharing functionality and growth loops to follower engagement features, likes, comments, and trip interaction.
  • Drive growth for key metrics: MAU, sharing rates, and social engagement, setting the bar and holding yourself to it.
  • Design and run experiments to validate ideas fast. You won't guess when you can test.
  • Work hand-in-hand with Growth & Marketing to align product initiatives with acquisition and retention goals, no silos, just shared wins.
  • Translate messy, complex problems into small, testable stories, making outcomes clear for everyone on the team.
  • Celebrate the small wins as much as the big ones. Incremental progress is still progress.

THE EQUIPMENT IN YOUR BACKPACK

What we're hoping you'll bring with you.

✅ 3–5 years of PM experience, ideally with time spent in a Growth PM role

✅ Genuinely data fluent; you move from hypothesis to experiment to decision without losing momentum. You treat every dataset as a chance to get sharper, not just to confirm what you already know.

✅ A solid understanding of UX/UI and creating a great (app) experience to drive product growth

✅ Experience working on app-first consumer products (B2C is your world)

✅ Growth and marketing-minded, you understand funnels, loops, and what makes people come back

✅ Humble, collaborative, and energized by team wins, this role doesn't work in a silo

✅ Bonus: experience with social or community features, or products where sharing is core to the experience

1ST CLASS EXTRAS

Some cool things to make the journey extra sweet.

  • Salary range: Between EUR 70.000 - 80.000 (medior level) and EUR 85.000 - 95.000 (senior level) gross per year + 8% holiday allowance (based on 40 hours/week). Where you land in the range depends on your experience and skills, to be evaluated during the interview process.
  • Equity: You'll be able to participate in our Polarsteps SAR Plan
  • A yearly free flight or train ride to a random location! Give our Teleporter a spin here. https://www.polarsteps.com/teleporter
  • A shiny MacBook to work your magic on.
  • Hybrid working, our way. Work from home and the office, we ask everyone to be in the office 2 days a week. It’s how we stay flexible, focused, and meaningfully connected in person.
  • An extensive home office set-up, everything from noise-canceling headphones to a standing desk.
  • 30 days of vacation (for adventures or sitting on the couch, it's up to you).
  • Two paid Culture Days for days that are important to you but not recognized by the official Dutch calendar.
  • The option to switch up your Zoom background by working from another country for up to 8 weeks a year.
  • A personal development budget for that curious mind of yours!
  • A pension plan to help you save for those around-the-world retirement trips.
  • Delicious daily team lunches.
  • Awesome monthly parties, as well as team trips away.
  • A lively office in downtown Amsterdam, with travel costs reimbursed.
  • Free Polarsteps Travel Books to contain all your far-flung adventures.

At Polarsteps, we believe the best products are built by people as diverse as the travelers using our apps! That's why we specifically encourage people underrepresented in the tech industry to apply for a role with us. Because we believe that diversity, be it age, race, sexual orientation, physical ability, ethnicity, or gender identity, makes both the world and the workplace better.

Think this is the path for you? Find out more about how we hire. https://careers.polarsteps.com/howwehire

Source: Polarsteps careers (Ashby)

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