Social Media Manager

Baseten

San Francisco, CA

Hybrid

Who this role is best for

Aimed at senior social media professionals with technical fluency who thrive in fast-paced environments and can translate complex engineering concepts into engaging content for developer audiences.

Best fit for

Candidates with 5+ years managing social media for technical or B2B brands, especially those with a history of growing audience engagement
— “5+ years running social for a technical, developer-facing, or B2B technology brand”
Individuals who can bridge the gap between engineering teams and public-facing social content with technical credibility
— “You don't need an engineering background, but you do need to understand what we're claiming and why it matters”
Professionals comfortable with content creation, including short-form video, and who can scale team voices effectively
— “Produce content. Shoot and edit short-form video ... and scale the voices of our team”

Things to consider

The role demands a high level of technical fluency, particularly around AI inference and GPU performance metrics
— “Technical fluency to write accurately about inference, GPUs, and model performance”
Candidates must be prepared to make judgment calls on what not to post, including managing brand reputation
— “Experience being trusted with a brand account, including the judgment calls about what not to post”

How to stand out

Highlight specific posts you've created that drove engagement for technical audiences
— “We'll ask you to walk us through posts you wrote and what made them land”
Demonstrate your ability to translate complex technical concepts into shareable content
— “Translate technical work into posts worth sharing: model launches, benchmark results, open source projects”
Showcase your experience with X and LinkedIn, especially in fast launch cycles
— “Native fluency on X and LinkedIn, and comfort producing short-form video”

Pace · Fast PacedCollaboration · MediumAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Grew social media accounts
Translated technical work into posts
Managed social side of launches

Typical background

5+ years of experience in social media management for technical brands

Skills & requirements

Required

Social Media ManagementContent CreationTechnical WritingVideo Production

Preferred

SEOAnalytics

Stack & domain

Social Media ManagementXLinkedinYoutubeContent CreationVideo ProductionEditingTechnical WritingInferenceGpusModel PerformanceEngineering Deep DivesCustomer OutcomesLaunch StrategyBrand CommunicationCommunity EngagementLaunch CycleBrand Account ManagementShort-form VideoFreelancer CoordinationLeadershipCommunicationProblem SolvingDecision MakingCollaborationTeamworkProject ManagementTime ManagementAdaptabilityCritical ThinkingSocial MediaTechnical BrandingContent StrategyBrand ManagementCommunity BuildingLaunch CoordinationFreelancer Management

About the role

Original posting from Baseten via Ashby

ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F https://www.baseten.co/blog/announcing-our-series-f/, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.
THE ROLE
We're looking for a senior social media manager to own how Baseten shows up on social. Our audience is ML engineers, infrastructure teams, and technical founders, and most of them meet us first on X or LinkedIn, around a model launch, a benchmark, an open source release, or a customer result. This role decides what that first impression is.
This is a senior individual contributor role. You set the strategy and you write the posts. Day to day you'll work with product marketing, comms, design, our engineers, and our founders.
This role relies on technical credibility. You don't need an engineering background, but you do need to understand what we're claiming and why it matters. We post about latency, throughput, and GPU cost, and we hold ourselves to getting those details right.
RESPONSIBILITIES
This role is the face of the Baseten brand on our social channels and builds our direct line of communication with the community across X, LinkedIn, YouTube, and the communities where our audience already spends time.
Track the conversation across AI and open source, and move quickly when we have something useful to add.
Set the social strategy: what we post where, how each account grows, and how we measure it, with a clear point of view on which channels deserve investment and which don't.
Translate technical work into posts worth sharing: model launches, benchmark results, open source projects, engineering deep dives, and customer outcomes.
Lead the social side of launches alongside product marketing, product, and engineering.
Produce content. Shoot and edit short-form video at events, in the office, and around launches, and brief a freelancer or design partner when that's faster.
Scale the voices of our team. Help engineers, GTM, and leadership post in a way that still sounds like them, and ghostwrite where it helps.
Report on follower growth, engagement, reach, and share of voice against goals, and change the plan when the numbers say to.
Manage the contractors and creators who extend our output beyond one person.
REQUIREMENTS
5+ years running social for a technical, developer-facing, or B2B technology brand, most of it as the person writing and shipping the posts.
A track record of growing an account. We'll ask you to walk us through posts you wrote and what made them land.
Technical fluency to write accurately about inference, GPUs, and model performance, and to ask our engineers the right follow-up questions.
Native fluency on X and LinkedIn, and comfort producing short-form video.
Experience being trusted with a brand account, including the judgment calls about what not to post.
Comfort in a fast launch cycle where the plan changes and the window to react is short.
A point of view on how AI companies show up online, with specifics on who does it well.
BENEFITS
Competitive compensation, including meaningful equity
(U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
(U.S. only) Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).

Source: Baseten careers (Ashby)