Social Media Manager - Instagram (Education Startup, Part-Time)

NORY

New York, NY

RemoteCareer-pivot friendly

Who this role is best for

Strong fit for candidates with experience in education or parenting-focused Instagram content creation who can balance video production with data-driven storytelling.

Best fit for

Candidates with a background in creating emotionally resonant and educational content for family audiences.
— “capturing meaningful moments through video and imagery to articulate our key values and connect deeply with parents and teachers.”
Individuals who prioritize community impact over vanity metrics and can translate curriculum themes into relatable narratives.
— “grow our followers and engagement metrics, focusing heavily on community impact rather than just vanity metrics.”
Candidates who have a proven ability to produce and edit Reels that blend fun and educational depth.
— “Produce, shoot, and edit highly engaging Reels that capture both the emotional energy and the educational depth of our STEM programs.”

Things to consider

Candidates must be based in the NYC area and able to visit campsites periodically for live content capture.
— “Candidates based in the NYC area who can periodically visit our campsites to capture live content during the camp season are highly preferred.”
The role requires managing a content calendar and tracking weekly performance metrics consistently.
— “Track weekly engagement metrics, saves, shares, and DM inquiries.”

How to stand out

Highlight Reels and captions that align with educational values and family engagement.
— “Write compelling, human-centric captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about most.”
Include specific Instagram handles or direct links to content you've personally produced and managed.
— “Instagram handles you have actively managed (or direct links to specific public postings/Reels you personally shot and edited).”
Emphasize your ability to interpret data trends and adapt content strategy accordingly.
— “Interpret data trends to continuously iterate and pivot our content strategy.”

Pace · Fast PacedCollaboration · LowAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

increased Instagram followers and engagement
created compelling video content
optimized content for reach and retention

Typical background

experience in social media managementbackground in education or parenting spaces

Skills & requirements

Required

Social Media ManagementVideo ProductionContent CreationGraphic DesignPerformance Tracking

Preferred

Education MarketingParent Engagement

Stack & domain

InstagramVideo EditingGraphic DesignCopywritingCommunicationStorytellingEducationSTEM

About the role

Original posting from NORY via Ashby

ABOUT NORY
NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of over 4,000 children annually through immersive, hands-on learning experiences. We nurture purposeful problem-solvers by helping children aged 3–12 cultivate resilience, inquisitiveness, and empathy.
Discover more about our mission and vibrant camp atmosphere:
Instagram: bit.ly/noryi http://bit.ly/noryi
LinkedIn: bit.ly/norylink http://bit.ly/norylink
Summer Camp Video: bit.ly/noryvideo1 http://bit.ly/noryvideo1
POSITION OVERVIEW: SOCIAL MEDIA MANAGER (INSTAGRAM FOCUS)
We are looking for a prolific, talented, and high-agency Social Media Manager to take absolute ownership of NORY’s Instagram presence. What we do is incredibly fun—we help young children create robotic inventions that solve real-world problems. Project prototypes, thought-provoking classroom discussions, and children’s big, silly smiles provide endless content to share with the world.
In this role, you will act as the primary storyteller for our brand, capturing meaningful moments through video and imagery to articulate our key values and connect deeply with parents and teachers.
Position Details:
Compensation: $20 – $40 per hour (dependent on experience and portfolio strength)
Hours: 10–20 hours per week (offers flexibility to fit your schedule)
Location: Remote (Candidates based in the NYC area who can periodically visit our campsites to capture live content during the camp season are highly preferred).
KEY RESPONSIBILITIES
Instagram Strategy & Growth: Develop, curate, and manage a structured, high-impact Instagram content calendar. Intentionally grow our followers and engagement metrics, focusing heavily on community impact rather than just vanity metrics.
Video-First Content Creation (Primary Focus): Produce, shoot, and edit highly engaging Reels that capture both the emotional energy and the educational depth of our STEM programs. Optimize all short-form video content for reach, watch time, and retention.
Visual & Written Storytelling: Write compelling, human-centric captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about most. Turn technical curriculum themes into accessible, weekly narratives.
Basic Graphic Design: Design clean, simple, and brand-consistent static graphics or carousels when needed to support announcements or educational content.
Performance Tracking & Analytics: Track weekly engagement metrics, saves, shares, and DM inquiries. Interpret data trends to continuously iterate and pivot our content strategy.
REQUIRED QUALIFICATIONS
Proven Track Record: Demonstrated success managing and growing brand Instagram accounts, ideally within the parenting, education, pediatric, or family-focused spaces.
Multimedia Production Skills: A strong portfolio showcasing expert-level short-form video editing (Reels/TikTok formatting), baseline graphic design, and punchy copywriting.
Exceptional Communication: A personable, engaging, and empathetic storytelling style that easily translates organizational mission into community excitement.
High-Agency & Entrepreneurial: A proactive self-starter who thrives in a fast-paced startup environment, takes feedback constructively, and treats data as a guide.
LIVE OUR VISION: OUR 'WAYS OF BEING'
We look for creators who don't just match a skill set, but who deeply resonate with our core culture. At NORY, our daily decisions are guided by our 'Ways of Being':
Purpose-Driven: We are intentional in our actions, always leading with "why" to cultivate intrinsic motivation.
Solution-Oriented: We challenge ourselves to figure out how to make something work before questioning if it is possible.
Data-Informed: Our strategic choices and assessments are grounded in logic and empirical data.
Accountable: We practice personal discipline and take full ownership of our outcomes.
Growth-Minded: We actively seek out feedback and embrace diverse perspectives to continually evolve.
Root-Cause Solvers: We reject superficial fixes, choosing instead to analyze and solve problems with sustainable, scalable solutions.
Unifiers: We foster a loving, collaborative team culture rooted in genuine empathy and compassion.
Explore our full 'Ways of Being' ethos at www.nory.co/value http://www.nory.co/value.
HOW TO APPLY
If you believe you are the perfect creative storyteller for this position, please email your resume and portfolio directly to peter@nory.co.
Your application must include:
Instagram handles you have actively managed (or direct links to specific public postings/Reels you personally shot and edited).
Key metrics outlining your past social media achievements (e.g., specific account growth data, engagement rate increases, or successful digital campaigns).
Subject Line: Instagram Social Media Manager Application - [Your Name]
Equal Opportunity Employer NORY, Inc. is an equal opportunity employer committed to a diverse, inclusive, and compassionate team. We consider all qualified applicants for positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other category protected by applicable law.

Source: NORY careers (Ashby)