Specialist, Performance Marketing

Pearson

United States

On-siteCareer-pivot friendly

Who this role is best for

Candidates with paid search expertise and cross-functional collaboration experience will find this role in educational marketing with a focus on performance metrics and campaign optimization.

Best fit for

Candidates with 3-6 years of SEM experience and a track record of optimizing enrollment campaigns
— “3-6 years of hands-on experience managing Paid Search (SEM) campaigns”
Individuals who thrive in data-driven environments and provide actionable insights from performance analysis
— “passion for data-driven marketing, and a desire to continue developing expertise across performance marketing disciplines”
Professionals with strong collaboration skills and experience working with agencies and internal teams
— “work closely with internal stakeholders and agency partners”

Things to consider

The role requires a strong grasp of campaign tracking and reporting accuracy.
— “Validate campaign tracking and reporting accuracy”
There is a potential for long-term commitment due to the role's focus on ongoing optimization.
— “Support ongoing optimization efforts to improve Cost per Enrollment (CPE)”

How to stand out

Highlight your ability to identify and implement optimization opportunities across multiple platforms.
— “identify performance trends, issues, or opportunities”
Demonstrate hands-on experience with Google Ads and SA360 in your resume and interview responses.
— “Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360”
Emphasize your experience in analyzing campaign performance data and delivering actionable recommendations.
— “Experience analyzing campaign performance data and making optimization recommendations”
Showcase your communication skills by providing examples of translating data insights to stakeholders.
— “communicate key insights to team members and stakeholders”
Demonstrate your attention to detail by including examples of maintaining campaign settings and budgets.
— “Ensure campaign settings, budgets, and targeting configurations are accurately maintained”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

execute and manage paid search campaigns
optimize campaigns for enrollment volume
analyze campaign performance

Typical background

3-6 years of experience in paid search management

Skills & requirements

Required

Paid Search ManagementCampaign OptimizationKeyword ResearchData AnalysisCampaign Reporting

Preferred

SEOPPC

Stack & domain

Paid_searchGoogle_adsMicrosoft_adsSa360Keyword_researchCompetitive_monitoringGoogle_analyticsData_driven_marketingOptimizationReportingCollaborationPerformance_marketingDigital_marketing

About the role

Original posting from Pearson

Job Title - Specialist, Performance Marketing
This position is also known as: Paid Search Manager, Paid Search Specialist; SEM Specialist; Performance Marketing Specialist; Digital Marketing Specialist
Position Summary
We are seeking a detail-oriented and analytical Specialist, Performance Marketing to support paid search campaigns driving adoption of educational products and new student enrollment. This role will be responsible for the day-to-day execution, monitoring, optimization support, and reporting of paid search campaigns across multiple markets.
Reporting to the Principal, Performance Marketing, this position will work closely with internal stakeholders and agency partners to ensure campaigns are executed efficiently, performance goals are achieved, and optimization opportunities are identified. The ideal candidate has a strong foundation in paid search, a passion for data-driven marketing, and a desire to continue developing expertise across performance marketing disciplines.
Key Responsibilities
Campaign Execution & Management
Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.Monitor campaign performance daily and identify performance trends, issues, or opportunities.Conduct keyword research, search query analysis, and competitive monitoring.Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.Ensure campaign settings, budgets, and targeting configurations are accurately maintained.Optimization & Testing
Assist in the execution of testing initiatives across ad copy, bidding strategies, audiences, landing pages, and campaign structures.Proactively analyze campaign data and provide recommendations to improve enrollment volume, conversion rates, and efficiency.Support ongoing optimization efforts to improve Cost per Enrollment (CPE) and overall return on investment.Stay informed on search platform updates, new features, AI-driven capabilities, and industry best practices.Reporting & Analytics
Prepare recurring campaign reports and performance summaries.Analyze campaign performance and communicate key insights to team members and stakeholders.Monitor pacing and budget delivery to ensure media investments remain aligned with enrollment goals.Validate campaign tracking and reporting accuracy.Assist with forecasting, trend analysis, and performance investigations.Agency & Cross-Functional Support
Collaborate with agency partners to ensure timely implementation of campaign updates and optimizations.Participate in campaign reviews and performance discussions.Partner with Analytics, Enrollment, Marketing, and Digital teams to support business objectives.Coordinate campaign assets, creative approvals, and implementation requirements across stakeholders.Operational Excellence
Perform quality assurance checks to ensure campaigns, tracking, and reporting are functioning correctly.Maintain organized campaign documentation, testing logs, and performance records.Support process improvement initiatives that increase efficiency and campaign effectiveness.Assist in identifying automation opportunities that improve workflows and reporting.Qualifications
Required
3-6 years of hands-on experience managing Paid Search (SEM) campaigns.In-depth experience with Google Ads and Google Analytics.Familiarity with bid management platforms such as SA360 is preferred.Experience analyzing campaign performance data and making optimization recommendations.Strong analytical and problem-solving skills.Excellent attention to detail and organizational skills.Proficiency with Excel and performance reporting tools.Strong written and verbal communication skills.Preferred
Experience with Microsoft Ads.Exposure to Paid Social, Display, Programmatic, or other digital media channels.Experience in lead generation, education, healthcare, financial services, or other performance-driven industries.Familiarity with tagging, tracking, and attribution concepts.Experience leveraging AI-powered tools to improve marketing workflows and campaign performance.Key Competencies
Paid Search FundamentalsCampaign ManagementPerformance AnalysisData InterpretationQuality AssuranceProblem SolvingAttention to DetailTime ManagementCommunicationCollaborationContinuous LearningDigital Marketing
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $55,000 - $140,000.
Applications will be accepted until 28th Oct 2026
#LI-DM2 #LI-Remote

Source: Pearson careers